2016

We are a global innovation and design consultancy. For over 30 years, we have helped our clients grow

and create disproportionate impact through design.

2016

PEOPLE

BUSINESS

TECHNOLOGY

(desirability)

(viability)

(feasibility)

progressinnovation

functionalinnovation

STAR T HERE

emotional innovation

DESIGNTHINKING

SWEET SPOTFOR EXPERIENCE

INNOVATION

T R U L Y I N N O V A T I V E S O L U T I O N S R E Q U I R E A B A L A N C E O F D E S I R A B I L I T Y , F E A S I B I L I T Y

2016

We have offices in 10 cities. We are a global network of over 700 creative people. We work, live, travel, observe, and get inspiration in and between each location.

SAN FRANCISCO

PALO ALTO

CHICAGO CAMBRIDGE

NEW YORK

LONDON

MUNICH

TOKYO

SHANGHAI

SINGAPORE

A G L O B A L P E R S P E C T I V E

2016

For over thirty years, IDEO has built a successful legacy of working with leading companies across a variety of industries. We bring deep expertise in the design of innovative products, spaces, systems, services, brands, and organizations.

W E L E V E R A G E L E A R N I N G S F R O M W O R K I N G A C R O S S I N D U S T R I E S & C A T E G O R I E S

2016

ORG DESIGNER

COMMS DESIGNER

ARCHITECT

DESIGN RESEARCHER

INTERACTION DESIGNER

BUSINESS DESIGNER

SOFTWARE DESIGNER

WRITER

ENVIRONMENT DESIGNERINDUSTRIAL DESIGNER

SERVICE DESIGNERBRAND STRATEGIST

Working together in cross-disciplinary, dedicated groups, IDEO design teams create a culture rich in ideas, experience, and empathy that uniquely enables us to deliver innovative experiences for our clients.

O U R C R O S S - D I S C I P L I N A R Y A P P R O A C H B R I N G S T O G E T H E R A D I V E R S E S E T O F E X P E R I E N C E S A N D P E R S P E C T I V E S

PSYCHOLOGIST

ECONOMIST

ENGINEER

2016

4 W A Y S I D E O D O E S

D E S I G N R E S E A R C H (differently)

2016

Sacrificial prototypes to fuel better understanding

1We build to think. We make things real, rapidly putting ideas into action at low fidelity to discover strengths and gaps in the concept. We believe making things tangible quickly - be it physical, digital, or service - allows us to learn from experience and real user interactions, not rely on abstract theories or strategies.

2016

Go outside the industry for analogous inspiration

2 You find the most meaningful inspiration in unexpected places. When looking to create something new, you can’t look where everyone else is looking. We also look at what we call “extreme users” – these are people outside of our mainstream audience. This enables us to gather insights quickly because people who are at the edges often have exaggerated desires and behaviors; they magnify needs that also exist in the mainstream that aren’t as visible.

2016

Design, Test, and Learn from (& with) real people in context

3Live prototyping enables us to understand the reality of how an idea, product, or service would be used and reacted to in the “real world” - not an abstract boardroom. Sometimes we let participants know we are doing a test, other times we are undercover, and they believe the service or experience is real and finished. Often, we use “wizard of oz” techniques to fake aspects of the design interactions, without people being aware.

2016

Include the whole team in the research immersion (including you)

4We believe that it is important for the visceral stories we experience in the field to inspire and connect deeply with both IDEO and Penguin team members. This first-hand experience inspires innovation in ways that second-hand downloads could never achieve. It is critical to the sucess of the execution of the work for both IDEO & client teams to be emotionally connected to the real-world experiences of the users we ae designing for.