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We-7AWAN PLAZA,1ST & 2nd floor

Lahore road,AHMAD PARK

FAISALABADPh. # 041-8781990

Mob. # 0321-6604143www.we7.com

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AKNOWLEDGEMENT

All praises for almighty Allah. The creator. Whose uniqueness oneness is

unchallengeable countless thanks to he the lords of lords who blessed us with the

courage and power to complete this report and all respects and regards to HolyProphet Hazrat Muhmmad (PBUH) for giving us the faith paving us on the right

path with the essence of faith in ALLAH

We feel great pleasure in expressing our profound and cordial gratitude to our

respected teacher and taught supervisors Sir HAMAD HASSAN for his admirable

cooperation guidance for us and sympathetic attitude which enable us in the

formulation of and compilation of report.

Our special thanks and favor for our esteemed friends for their ever lasting

cooperation and giving us the homely atmosphere. Last but not the least we thankfull to our parents and our family members for their cooperation guidance and

inspiration throughout the course.

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COMPANY NAME:- WE-7 (traders & services)

Type of business:- Multi-functional Company(trade & services)

Logo & slogan;-

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Executive Summary

The goal of this Business plan is to outline the strategies, tactics, and programs that

will make the sales goals outlined in the WE-7 business plan a reality in the year

2010 & onward.

WE-7 is the answer to an increasing demand. Marketing will play a vital role in the

success of WE-7. WE-7 must build a brand around the services it offers by heavily

promoting itself through local television, radio, and print advertising. Marketing

efforts are just beginning by the time a potential customer enters WE-7 for the first

time. A strong emphasis will be put on keeping customers and building brand

loyalty through programs focused on staffing, experience, and customers

WE-7 is a business ofMETA-MARKET, mean combination of different

industries, providing a platform for seller & buyer under one roof or point.WE-7 combined these industries

Electronics

Jewelry

Car parts

Wheels

Textile machinery parts

Handicrafts

Garments

WE-7 providing a web site linkwww.we 7.com

Where those customers who dont have much time to go out & shop, can choose

their desired product, & it will be delivered to customer

WE-7 also making a centre where the customers who want to come out for

shopping

Centre is situated at D-GROUND, because there is great community as our

customer
http://www.we-7.com/http://www.we-7.com/

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Vision:-

OUR VISION IS TO BECOME WORLD`s LEADING COMPANY WHO

PROVIDE PRODUCTS FROMNEEDLE to PLANE

Mission:-

Our mission is to achieve our vision, by fulfilling every possible desired

product & services to our customers & consumers

Description of Venture

VentureHistoryWE-7 is apublicrelations andmarketing firm that specializes in

different categories of products.

VentureDescription

We dev elop customized online directories (media, associationandemployee) and electronic communications, including electron ic press

kits, CD ROMs andmultimediapresentations. We believe companies

must leverage technology in theirmarketing communications to

compete in todays Web-drivenworld.

WE-7 is enter ing its FIRST y ear in busines s. We arestaffedand

equipp ed to manage larger projects moreprofitably,accurately and

efficiently in the months ahead.

Venture Organization

Our man agementteam consists ofPresident/CE

O Mr.WAQAR AZEEMAWAN Ownerand financeandqualitycontrol/processexperts.CEO

is a seasoned and well- respected marketing professionalwho

adaptsand uses new technologies with creative messages to the

clientsbenefit.The company operates as Registered firm.

VentureMarketThe industry is growing and changing at a rapidrate. New

technologies offeropportunities and challenges to traditional

businesses. Keeping pace withthis vibrant environment is vitally

important to compete in a fast-moving marketplace. Business owners

seek qu alifi

edprofessionals to help them position their firms to their

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ultimateandtimely advantag e.

Our target market is growing businesses with an nual sales of Rs.5 to

Rs.25 million thathavemarketing budgets of Rs.100,000 or greate r. We

prima rily will target businesses in the telecommunications,energy

(ut ility) industries. We also will target companies whosupport women-

ownedbusinessenterprises.

Ourcompetition consists ofa dozen smaller local agencies, most

notablyThomasvilleMarketing Agency, Market Advan tage, QRS

Group, Inc. andCorpo rate Ima gery. Thesecompanies have four to 10

employees andgross revenues ranging from Rs200,000 to Rs1 million.

Venture OperationsA Firm Impressions business objectives include:

Growing its annual billings to 300,000 by 2010; 450,000 by 2011;

and650,000 by 2012 .

Becoming recognized as a top me n-owned busines sby2012 .

Building a highlyprofitableagency that deliver s excellence

ba ckedby sound businessprocesses.

VentureFinancingWe areseeking a line ofcredit in the amount of 500,000. These funds

will be used tocovercashshortfalls as we grow and develop a wider

client base. We project needing to drawdown approximately halfof

the 500,000 in the first halfof 2010 and repayitby year-end.The

owner prov ided start-up capital in2010.

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Organizational Plan

Management team

Mr.WAQAR AZEEM AWAN, The president and CEO

M r .IMRAN KHAN SHABIR MANAGER PUBLIC RELATION

Mr. ZAEEM HASSAN MANAGER PRODUCT DELIVERY

Mr.HUSSAIN AFZAL MANAGER OPERATIONS

Mr.ASHFAQ AHMAD MANAGER HRM

Mr.ZOHAIB ARSHAD MANAGER I.T.

Mr.SUFYAN MANAGER CONTROL & FEEDBACK

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CEO

Manager

Publicrelations

Manager

ProductDelivery

ManagerOperations ManagerHRM

ManagerI.T

ManagerControl &

feedback

Hierarchy of designations

* Roles & Duties:-

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Mr.WAQAR AZEEM AWAN THEpresident and CEO

SUPERVISE ALL KINDS OF

BUSINESS ACTIVIES &DECISION MAKING

M r .IMRAN KHAN SHABIR MANAGER PUBLIC RELATION

All kinds of public relation

activities. Indoor & out door

Mr. ZAEEM HASSAN MANAGER PRODUCT DELIVERY

All activities related to delivery

Of products

Mr.HUSSAIN AFZAL MANAGER OPERATIONS

To supervise & report about

daily basis operation

Mr.ASHFAQ AHMAD MANAGER HRM

Manage hiring & training

program of employees

Mr.ZOHAIB ARSHAD MANAGER I.T.

all kinds of I.T. base work

like website,networking etc

Mr.SUFYAN MANAGER CONTROL & FEEDBACK

Report about working &Response to feedback

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OFFICE & EQUIPMENTS

FLOOR NO.1

Reception,waiting room

screen for updates

sitting arrangement

2 air condition (floor standing)

samples showment raks

CEO ROOM

2 ROOMS with 6 cabins for managers

Conference room

white board

screen

20 seats

empioyees workshops are also done in it air conditioner

washrooms 3

FLOOR NO.2

Storage room

7 big racks in which items of each category are placed

AND REMAINING HALL FOR US WE SIT THERE AS WE SIT IN

OUR DRAWING ROOMS LIKE FAMILY TOGETHER FOR

SHAREING OUR PROBLEMS,IDEAS,ETC.

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Furniture & equipment detail

* C.E.O OFFICE

(1 chair+table,laptop,4extra chairs)

* 2 rooms for other 6 members

1 room have 3 cabins for 3 members which contain 3 chairs+tablesand extras chairs for customers.

* RECEPTION

(Telephones, fax machine, printers, computers, chairs&counter)

* MEETING ROOM

(20 chairs,projector,big screen)

* WAITING ROOM

(2 sofas+6 chairs &table)

* STORE

(cupboards to place products andslips fordetail)

* DELIVERY of Products

(4 bikes)

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SERVICE MIX

PRODUCT WE HAVE A CHAIN OF PRODUCTS(GARMENTS,ELECTRONICS,JEWELLERY,TEXTILE MACHINERY

PARTS,CAR PARTS,WHEELS) SO THATS WHY EACH AND EVERYPRODUCT HAVE ITS OWN UNIQUENESS DUE TO THAT EVERY

PRODUCT OR PRODUCT LINE NEEDS IT OWN PACKAGING

LABELING OR USP.

PRICE DUE TO LARGE VARIETY OF PRODUCTS SO THEIR PRICEALSO VARY FROM HUNDREDS TO LACS.BUT ITS OUR FIRST

YEAR SO WE TRY TO GIVE PRODUCTS AND OUR SERVICES IN

DISCOUNT AS COMPARED TO OTHER COMPANIES.

PLACE AS U KNOW ITS OWN E-COMMERECE BUSINESS THATWE GET ORDERS OR CONTACT WITH OUR CUSTOMERS

THROUGH NET & CALLS.SO THERE IS NO ANY SPECIAL PLACE

BUT IN FUTURE WE HAVE TO MAKE A CENTRE OF OUR

COMPANY IN A BIG AREA LIKE D-GROUND FOR CONVENIENCE

OF OUR CUSTOMERSWHO LIKE T COME OUT FOR SHOPPING

PROMOTIONADVERTISING STRATEGY

TV

RADIO

NEWSPAPER

MAGAZINE

BILLBOARD

BUSINESS TO BUSINESS PROMOTION

(YELLOW PAGES)

ALSO DO SOME PROMOTION ACTIVITIES ON YOUR

PRODUCTS FOR WINNING HEARTS OF YOUR CUSTOMERS.BYGIVING INCENTIVES TO YOUR CUSTOMERS LIKE (BUY 1 GET 1

FREE)

NOW OUR BUSINESS IS SERVICES RELATED SO WE HAVE 7 PS.

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PEOPLEALL HUMAN ACTORS WHO PLAY A PART IN SERVICE

DELIVERY AND THUS INFLUENCE THE BUYERS

PERCEPTIONS: NAMELY, THE FIRMS PERSONNEL, THE

CUSTOMER, AND OTHER CUSTOMERS IN THE SERVICE

ENVIRONME

CEO & MANAGERS

EMPLOYEES

CUSTOMER

SERVICE EMPLOYEES

OTHER CUSTOMER

PHYSICAL EVIDENCETHE ENVIRONMENT IN WHICH THE SERVICE ISDELIVERED AND WHERE THE FIRM AND CUSTOMER

INTERACT, AND ANY TANGIBLE COMPONENTS THAT

FACILITATE PERFORMANCE OR COMMUNICATION OF

THE SERVICE.

ATMOSPHERE

DCOR, MUSIC ETC.

EQUIPMENT

FACILITIES

UNIFORMS

PROCESSTHE ACTUAL PROCEDURES, MECHANISMS, AND FLOW OF

ACTIVITIES BY WHICH THE SERVICE IS DELIVEREDTHE

SERVICE DELIVERY AND OPERATING SYSTEMS ARE FOLLOWEDAS IN OPERATIONAL PLAN

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PEOPLE PHYSICALEVIDENCE

PROCESS

Employees Facility design Flow of activities

Customers Equipment Number of steps

Communicatingculture and values

Signage Level of customerinvolvement

Employee research Employee dress

Other tangibles

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Operational plan

* PHONE CALLS

STEP 1

FIRST WE GET ORDER OF CUSTOMER ON PHONE

CALL.CUSTOMER CALLS US AND THEN WE GET TO KNOWABOUT CUSTOMER DERSIRE PRODUCT.AND ALSO WE GET HIS

ADDRESS PHOE NUMDERS FOR DELIVERY.

STEP 2

THEN WE MAKE ITS RECORDS IN STORE ROOM AND SEE THAT

OUR PRODUCT OR SERVICES WHICH OUR CUSTOMER DEMANDS

FROM US IS IT AVAILABLE IF ITS AVAILABLE THEN WE MAKE

ITS RECORDS ON OUR ACCOUNTS BOOK.

STEP 3

THEN DELIVERY DEPARTMENT WORKS START AND THE

PRODUCTS SHOULD BE DELIEVERED TO CUSTOMER PLACE

WHERE HE SAYS TO DELIEVERED

STEP 4

THEN AFTER DELIEVER THE PRODUCTS WE GET AMOUNT FROM

THE CUSTOMERS THEN FINANCE DEPRTMENT WORKS START

AND THEN THAT AMOUNT SHOULD BE RECORDED IN OUR

ACCOUNTS BOOK.

* INTERNET

STEP 1

OUR COMPANY WE-7 HAS ITS WEBSITE AND LARGE QUANTITY

CUSTOMERS IN NET SO THEY ORDER THEIR PRODUCT OR

SERVICES THROUGH OUR LINK THAT IS WWW.WE-7.COM.

STEP 2



FROM US IS IT AVAILABLE IF ITS AVAILABLE THEN WE MAKE

ITS RECORDS ON OUR ACCOUNTS BOOK.

STEP 3




STEP 4
http://www.we-7.com/http://www.we-7.com/

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AND THEN THAT AMOUNT SHOULD BE RECORDED IN OUR

ACCOUNTS BOOK.

*OFFICE CUSTOMERS

STEP 1FIRST STEP IS TO GETTING ORDERS SOME PEOPLE DONT

STAISFY FROM PHONE CALLS AND DONT KNOW HOW TO

OPERATE COMPUTER OR INTERNET.FOR THOSE CUSTOMERS WE

HAVE OUR OFFICE IN D GROUND.THEIR CAN CAME FOR THEIR

PRODUCTS AND SERVICES AND MEET OUR EMPLOYEES FACE

TO FACE AND SATISFIED AND GAVE THEIR ORDERS.

STEP 2



FROM US IS IT AVAILABLE IF ITS AVAILABLE THEN WE MAKEITS RECORDS ON OUR ACCOUNTS BOOK

STEP 3




STEP 4



AND THEN THAT AMOUNT SHOULD BE RECORDED IN OURACCOUNTS BOOK.

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Policies

Hiring policies

Receptionists : B.A communicated

COMPUTER SKILLSgood-looking1-male 2-female( age 24-35)

Delivery Dept : minimum metric4 person

Age : 24-30

Store room : b.com .minimum

computer skills

data entry.

2 persons

Office-boy: 2

Peon/Guard: 1

Order Getting Dept:

Education: (B A)

Communication skill.

Computer skill.

1-Male

1-Female

* Trend Analysis:

Office workers

Time shortage.

No awareness of right place/productSpecial student,Hostalized.

* Market Objective/Goals:

Quick/Best service.To introduce as best quality provider to everyone.

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Segmentation:-

As we have 7 categories, so we have different segmentations,for all we

segment the customers who has awareness with internet & mobile

technology as well

For

Electronics

Demographic:- university students

Geographically:- hostels

Income ( pocket money):- Rs. 2500-10000 p.m

Car parts & wheels:-

Demographic:- middle class & upper class

Geographic:- d-ground, people colony, gulistan colony, madina town, ahmad

park etc

Income:- Rs. 30000 & + p.m

Handicrafts:-

Demographic:- females of age 20-45

Geographically:- d-ground, people colony, gulistan colony, madina town,

ahmad park etcIncome ( pocket money):- Rs. 35000 p.m

Garments:-

Demographic:- young guys & girls of age 20-35

Geographically:- areas under developing far from faisalabd shopping

markets e.g settlite town, fda city, ismail town etc

Income ( pocket money):- Rs. 10000 p.m

Textile machinery parts

Demographic:- upper class (mills & factory owners)

Geographically:- industry areas of faisalabad


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Jewelry

Demographic:- middle class females

Geographically:- areas under developing far from faisalabd shopping

markets e.g settlite town, fda city, ismail town etc

Students who are hostelries


Positioning:-Our company has aim to position as a trustful company who provides best

QUALITY products with quick & best services

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SITUATIONAL ANALYSIS

SWOT

STRENGHT:-

Experienece,that our whole team has in the line of business

Our instructors,who ever guide us what to do?how to to do?when to

do?

No such type of business is existing in faisalabad & other big cities as

well

Our qualification because our team is consisting qualified persons

Contacts that our company already has, these contacts are our loyal

customers, who always prefer our recommendation All business are already being run by our team successfully, so that if

we combine all business at one point then we can easily convey our

messages to our customers

WEAKNESS:- Not large investment even we already running these business,but it

will more attractive if all business are place under one roof for those

customers who want to come outside their homes & offices for

shopping

OPPURTUNITY:-

Government policies, like to shut down every business after 8 pm,

because every person who is either involved in business activities or

doing job, he has no much time to shop the categories we chose

Hostelries who belong to other city, & need such kind of services.

Awareness about internet increasing among people,so that such

business will be affective among such target market All working people who has no much time

Many companies would like to place their products in our product

categories & lines. Then we can charge handsome commission

against our services like online store or free delivery of products

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THREAT:- Variation about holiday policy is different in different markets &

cities e.g. in Faisalabad most markets are closed on Friday.&

remain open on Sunday. Due to this people who has holiday of

Saturday & Sunday then may be has choices among their needs &

substitutes If any other company like METRO steal this idea,& adopt it,then it

may possible they give us very tough time,because their

investment is too much large

Economic conditions can affect our profitability

Our categories competitors, because they has also their own loyal

customers & advocates as well

FUTURE OUTLOOK:-

Our future outlooks are;

1. to combine more & more product catgories

2. a patrolling force of mechanics to install & repair CAR

PARTS & WHEELS

3. Franchising in other cities & countries

4. to become whole-seller in our products categories5. to run a bus services for students welfare fair-free specially

for females

6. online jobs

LEGAL ASPECTS:-

Our company is according to CONSTITUTE OF PAKISTAN, which means

it has permission to exist in such environment by fulfilling formalities

according to law

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CONTIGENCY PLAN

1. plan b:- in the case of failure our plan b is to provide only marketingactivities for other companies by making a companyTHE

MARKETERS, who will perform marketing for those company that

are not much familiar among customers through web-sites &

advertising activities

.

2. salvaging asstes:-As a service firmwhose mainasset is ourcreativity, we do not own a lot ofsalvageable assets.We

keep ouraccounts receivable to a minimum. Ourcomputer

equipment and furniturecould be sold, but the valuewould be so diminished as to render them negligible. The

losses we fac earemostly personal. Our only outstanding

debt is to the owner and to the bank that holds our line ofcredit. As we assume the Ms. Truitt will have to sign

personally on that note, the bank does no tface huge riskand will probably not look to the assets ofthebus ines s forrepayment

3. exit policy:- other chance in case of failure is exit policy. As our all

categories are already being run successfully & we only bring allcategories at a point, if we wind up, even then we have other way like

to do business separately like already doing

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BALANCE SHEETWE-7

As on may 15,2010

ASSETS

Current assets

cash Rs 500,000

Accounts receivable _______

Inventory 500,000

Prepaid expenses 25,000

Long-term or non-current assets

Property, plant & equipment 700,000

Includes:LandBuildingsImprovementsEquipmentFurnitureAutomobile/vehicles

TOTAL ASSETS Rs. 1,725,000

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LIABILITIES

Current liabilities

Accounts payable RS. 500,000

Notes payable 200,000

Taxes payable 25,000

Includes:

Federal payroll tax

Self-employment tax

Sales tax

Property tax

Total liabilities 725,000

Total equity 1,000,000

TOTAL LIABILITIES Rs. 1,725,000

we-7

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