w+d=l goodwine + gooddesign = goodlife stedition geneva...i roc - calosso (at) manuel marinacci...

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W+D=L goodwine + gooddesign = goodlife 1 st edition Geneva 10 th June 2015 CAMPAIGN FINANCED IN ACCORDANCE WITH EC REGULATION No 1308/13

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Page 1: W+D=L goodwine + gooddesign = goodlife stedition Geneva...I ROC - Calosso (AT) Manuel Marinacci Viticoltore - Guarene (CN) Bussia Soprana - Monforte d'Alba (CN) Cascina Boschetti Az

W+D=L goodwine + gooddesign = goodlife1steditionGeneva10th June 2015

CAMPAIGN FINANCED IN ACCORDANCE WITH EC REGULATION No 1308/13

Page 2: W+D=L goodwine + gooddesign = goodlife stedition Geneva...I ROC - Calosso (AT) Manuel Marinacci Viticoltore - Guarene (CN) Bussia Soprana - Monforte d'Alba (CN) Cascina Boschetti Az

Previous editions

2 www.baroloevent.com

Amazing success of the previous three editions of the Barolo & Friends Event in Geneva: In each of the previous editions, there were, on average, 20 wine producers and 4-5 food farming producers;

Each edition was visited by some 400 participants, including trade professionals and paying public.

Geneva, 10th June 2015

Page 3: W+D=L goodwine + gooddesign = goodlife stedition Geneva...I ROC - Calosso (AT) Manuel Marinacci Viticoltore - Guarene (CN) Bussia Soprana - Monforte d'Alba (CN) Cascina Boschetti Az

Location

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Bâtiment des Forces Motrices: excellent example of the recovery of a former industrial area, the Bâtiment des Forces Motrices is a building in an L shape, with two long facades interspersed with large arched windows overlooking the waters of the Rhône. Built in the late 1800s to exploit the river waterpower and abandoned in the 1960s, today the BFM houses a theatre and a multipurpose space used for events and receptions.

www.baroloevent.com Geneva, 10th June 2015

Page 4: W+D=L goodwine + gooddesign = goodlife stedition Geneva...I ROC - Calosso (AT) Manuel Marinacci Viticoltore - Guarene (CN) Bussia Soprana - Monforte d'Alba (CN) Cascina Boschetti Az

Partnership with ALT-I Architectural luxury technologies of Italy

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ALT-I is an association of professionals, specializing in architectural innovation, that will cooperate in the event:

- Creation of a special setting to host the Piedmontese wine producers;

- Invitations to the event addressed to lovers of Italian design, luxury and quality.

www.baroloevent.com Geneva, 10th June 2015

Page 5: W+D=L goodwine + gooddesign = goodlife stedition Geneva...I ROC - Calosso (AT) Manuel Marinacci Viticoltore - Guarene (CN) Bussia Soprana - Monforte d'Alba (CN) Cascina Boschetti Az

5 www.baroloevent.com

Event programme10th June 2015

3.30pm / 5.30pm: “Walk Around Tasting” restricted to professionals (traders, Ho.Re.Ca., importers, sommeliers and journalists specializing in tourism and the wine and food sector).

5.30pm / 9.00pm: “Walk Around Tasting” open to the public (with fee).

Geneva, 10th June 2015

Page 6: W+D=L goodwine + gooddesign = goodlife stedition Geneva...I ROC - Calosso (AT) Manuel Marinacci Viticoltore - Guarene (CN) Bussia Soprana - Monforte d'Alba (CN) Cascina Boschetti Az

6 www.baroloevent.com

Side Events

6.30pm in-depth laboratory called “Wine & Food Moments” addressed to the public to present the parings between Piedmont's top quality food products and its wines, lead by Sandro Minella and two delegates of the Italian Academy of Cuisine.

Presentation of the latest innovations in the field of planning and design by ALT-I, addressed to potential customers.

Geneva, 10th June 2015

Event programme10th June 2015

Page 7: W+D=L goodwine + gooddesign = goodlife stedition Geneva...I ROC - Calosso (AT) Manuel Marinacci Viticoltore - Guarene (CN) Bussia Soprana - Monforte d'Alba (CN) Cascina Boschetti Az

7 www.baroloevent.com

Tourist Promotion

Promotional desk during the entire event with presentations of visit proposals, travel proposals and tourist packages;

Extraordinary occasion for tourist promotion for Langhe and the entire Piedmont;

Extremely innovative and incisive event compared to the traditional tourist fairs and the promotion of traditional printed press;

Projection of evocative pictures and videos of the region and territory.

Geneva, 10th June 2015

Page 8: W+D=L goodwine + gooddesign = goodlife stedition Geneva...I ROC - Calosso (AT) Manuel Marinacci Viticoltore - Guarene (CN) Bussia Soprana - Monforte d'Alba (CN) Cascina Boschetti Az

8 www.baroloevent.com

Attending Producers:

Geneva, 10th June 2015

Boroli - Alba (CN)Rivetto dal 1902 - Serralunga d'Alba (CN)Tenuta Tenaglia - Serralunga di Crea (AL)Baldi Pierfranco - Costigliole d'Asti (AT)Tenuta L'Illuminata - La Morra (CN)Broccardo - Monforte d'Alba (CN)Mario Rivetti, Cascina Serre - Alba (CN)Danilo Spinoglio - Sala Monferrato (AL)Le Strette - Novello (CN)I ROC - Calosso (AT)Manuel Marinacci Viticoltore - Guarene (CN)Bussia Soprana - Monforte d'Alba (CN)Cascina Boschetti Az. Gomba S.S. Agricola - Barolo (CN)Cascina Alberta - Treiso (CN)Antica Cascina dei Conti di Roero - Vezza d'Alba (CN)

Cadia Az. Agr. - Roddi (CN)Réva Società Agricola Semplice - Monforte d'Alba (CN)Alessandro Rivetto Az. Agr. - Cremolino (AL)Eraldo Viberti - La Morra (CN)Tenuta San Maurizio Srl - Santo Stefano Belbo (CN)Scarzello Giorgio e Figli – Barolo (CN)St. Roch - Quart (AO)

AREA FOOD

Grissinificio Europa snc, Osteria Italia – Corneliano d’Alba (CN)Caseificio La Bottera - Morozzo (CN)Edmond Experiences SA – Geneva (Switzerland)Caffettino - Geneva (Switzerland)

Page 9: W+D=L goodwine + gooddesign = goodlife stedition Geneva...I ROC - Calosso (AT) Manuel Marinacci Viticoltore - Guarene (CN) Bussia Soprana - Monforte d'Alba (CN) Cascina Boschetti Az

9 www.baroloevent.com

Partner

Agency of marketing services and territory development

Italian Chamber of Commerce for Switzerland

Association of professionals specializing in architectural innovation

Geneva, 10th June 2015

Italian Academy of Cuisine

Bread sticks of all shapes & for all tastes. Handmade excellence of Alba