wcu athletic style guide - william carey university...mark. black and red should be separated by...
TRANSCRIPT
![Page 1: WCU Athletic Style Guide - William Carey University...mark. Black and red should be separated by white. • University logo marks, including the university seal and shield, should](https://reader034.vdocuments.us/reader034/viewer/2022052102/603cb6b023b80b3074679cb3/html5/thumbnails/1.jpg)
WILLIAM CAREY UNIVERSITY ATHLETIC STANDARDS MANUAL
ATHLETICS
![Page 2: WCU Athletic Style Guide - William Carey University...mark. Black and red should be separated by white. • University logo marks, including the university seal and shield, should](https://reader034.vdocuments.us/reader034/viewer/2022052102/603cb6b023b80b3074679cb3/html5/thumbnails/2.jpg)
TABLE OF CONTENTS
030506
19202122
23
26
2728
29
ATHLETIC LOGOS Primary Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . Crusader Logo . . . . . . . . . . . . . . . . . . . . . . . . . Wordmarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
LOGO USAGE Basebal l Apparel . . . . . . . . . . . . . . . . . . . . . Basketbal l Apparel . . . . . . . . . . . . . . . . . . Soccer Apparel . . . . . . . . . . . . . . . . . . . . . . . . Golf Apparel . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PRACTICE GRAPHICS Logo Marks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PRACTICE GRAPHICS USAGE . . . . . .
GRAPHIC STYLING Typography + Colors . . . . . . . . . . . . . . . Numerals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
LOGO USAGE GUIDE . . . . . . . . . . . . . . . . . . . . .
![Page 3: WCU Athletic Style Guide - William Carey University...mark. Black and red should be separated by white. • University logo marks, including the university seal and shield, should](https://reader034.vdocuments.us/reader034/viewer/2022052102/603cb6b023b80b3074679cb3/html5/thumbnails/3.jpg)
PRIMARY LOGO
WILLIAM CAREY
WILLIAM CAREY
03
![Page 4: WCU Athletic Style Guide - William Carey University...mark. Black and red should be separated by white. • University logo marks, including the university seal and shield, should](https://reader034.vdocuments.us/reader034/viewer/2022052102/603cb6b023b80b3074679cb3/html5/thumbnails/4.jpg)
PRIMARY LOGOCOLOR APPLICATION
WILLIAM CAREY
WILLIAM CAREY
WILLIAM CAREY
WILLIAM CAREY
04
![Page 5: WCU Athletic Style Guide - William Carey University...mark. Black and red should be separated by white. • University logo marks, including the university seal and shield, should](https://reader034.vdocuments.us/reader034/viewer/2022052102/603cb6b023b80b3074679cb3/html5/thumbnails/5.jpg)
CRUSADER LOGO
05
![Page 6: WCU Athletic Style Guide - William Carey University...mark. Black and red should be separated by white. • University logo marks, including the university seal and shield, should](https://reader034.vdocuments.us/reader034/viewer/2022052102/603cb6b023b80b3074679cb3/html5/thumbnails/6.jpg)
WORDMARK - STANDARDCOLOR APPLICATION
06
![Page 7: WCU Athletic Style Guide - William Carey University...mark. Black and red should be separated by white. • University logo marks, including the university seal and shield, should](https://reader034.vdocuments.us/reader034/viewer/2022052102/603cb6b023b80b3074679cb3/html5/thumbnails/7.jpg)
WORDMARK - ARCHEDCOLOR APPLICATION
07
![Page 8: WCU Athletic Style Guide - William Carey University...mark. Black and red should be separated by white. • University logo marks, including the university seal and shield, should](https://reader034.vdocuments.us/reader034/viewer/2022052102/603cb6b023b80b3074679cb3/html5/thumbnails/8.jpg)
WORDMARK - SLANTEDCOLOR APPLICATION
08
![Page 9: WCU Athletic Style Guide - William Carey University...mark. Black and red should be separated by white. • University logo marks, including the university seal and shield, should](https://reader034.vdocuments.us/reader034/viewer/2022052102/603cb6b023b80b3074679cb3/html5/thumbnails/9.jpg)
CRUSADER WORDMARK - STANDARDCOLOR APPLICATION
09
![Page 10: WCU Athletic Style Guide - William Carey University...mark. Black and red should be separated by white. • University logo marks, including the university seal and shield, should](https://reader034.vdocuments.us/reader034/viewer/2022052102/603cb6b023b80b3074679cb3/html5/thumbnails/10.jpg)
CRUSADER WORDMARK - ARCHEDCOLOR APPLICATION
10
![Page 11: WCU Athletic Style Guide - William Carey University...mark. Black and red should be separated by white. • University logo marks, including the university seal and shield, should](https://reader034.vdocuments.us/reader034/viewer/2022052102/603cb6b023b80b3074679cb3/html5/thumbnails/11.jpg)
CRUSADER WORDMARK - SLANTEDCOLOR APPLICATION
11
![Page 12: WCU Athletic Style Guide - William Carey University...mark. Black and red should be separated by white. • University logo marks, including the university seal and shield, should](https://reader034.vdocuments.us/reader034/viewer/2022052102/603cb6b023b80b3074679cb3/html5/thumbnails/12.jpg)
CAREY WORDMARK - STANDARDCOLOR APPLICATION
12
![Page 13: WCU Athletic Style Guide - William Carey University...mark. Black and red should be separated by white. • University logo marks, including the university seal and shield, should](https://reader034.vdocuments.us/reader034/viewer/2022052102/603cb6b023b80b3074679cb3/html5/thumbnails/13.jpg)
CAREY WORDMARK - ARCHEDCOLOR APPLICATION
13
![Page 14: WCU Athletic Style Guide - William Carey University...mark. Black and red should be separated by white. • University logo marks, including the university seal and shield, should](https://reader034.vdocuments.us/reader034/viewer/2022052102/603cb6b023b80b3074679cb3/html5/thumbnails/14.jpg)
CAREY WORDMARK - SLANTEDCOLOR APPLICATION
14
![Page 15: WCU Athletic Style Guide - William Carey University...mark. Black and red should be separated by white. • University logo marks, including the university seal and shield, should](https://reader034.vdocuments.us/reader034/viewer/2022052102/603cb6b023b80b3074679cb3/html5/thumbnails/15.jpg)
CAREY WORDMARK - RAISEDCOLOR APPLICATION
15
![Page 16: WCU Athletic Style Guide - William Carey University...mark. Black and red should be separated by white. • University logo marks, including the university seal and shield, should](https://reader034.vdocuments.us/reader034/viewer/2022052102/603cb6b023b80b3074679cb3/html5/thumbnails/16.jpg)
WCU LOGO - STANDARDCOLOR APPLICATION
16
![Page 17: WCU Athletic Style Guide - William Carey University...mark. Black and red should be separated by white. • University logo marks, including the university seal and shield, should](https://reader034.vdocuments.us/reader034/viewer/2022052102/603cb6b023b80b3074679cb3/html5/thumbnails/17.jpg)
WCU LOGO - ARCHEDCOLOR APPLICATION
17
![Page 18: WCU Athletic Style Guide - William Carey University...mark. Black and red should be separated by white. • University logo marks, including the university seal and shield, should](https://reader034.vdocuments.us/reader034/viewer/2022052102/603cb6b023b80b3074679cb3/html5/thumbnails/18.jpg)
WCU LOGO - SLANTEDCOLOR APPLICATION
18
![Page 19: WCU Athletic Style Guide - William Carey University...mark. Black and red should be separated by white. • University logo marks, including the university seal and shield, should](https://reader034.vdocuments.us/reader034/viewer/2022052102/603cb6b023b80b3074679cb3/html5/thumbnails/19.jpg)
LOGO USAGEBASEBALL
19
24
C
![Page 20: WCU Athletic Style Guide - William Carey University...mark. Black and red should be separated by white. • University logo marks, including the university seal and shield, should](https://reader034.vdocuments.us/reader034/viewer/2022052102/603cb6b023b80b3074679cb3/html5/thumbnails/20.jpg)
13
LOGO USAGEBASKETBALL
20
13WILLIAM CAREY
![Page 21: WCU Athletic Style Guide - William Carey University...mark. Black and red should be separated by white. • University logo marks, including the university seal and shield, should](https://reader034.vdocuments.us/reader034/viewer/2022052102/603cb6b023b80b3074679cb3/html5/thumbnails/21.jpg)
LOGO USAGESOCCER
21
WILLIAM CAREY
![Page 22: WCU Athletic Style Guide - William Carey University...mark. Black and red should be separated by white. • University logo marks, including the university seal and shield, should](https://reader034.vdocuments.us/reader034/viewer/2022052102/603cb6b023b80b3074679cb3/html5/thumbnails/22.jpg)
LOGO USAGEGOLF
22
![Page 23: WCU Athletic Style Guide - William Carey University...mark. Black and red should be separated by white. • University logo marks, including the university seal and shield, should](https://reader034.vdocuments.us/reader034/viewer/2022052102/603cb6b023b80b3074679cb3/html5/thumbnails/23.jpg)
PRACTICE GRAPHICSGENERAL USE
23
WILLIAM CAREYCRUSADERS
WILLIAM CAREYCRUSADERS
WILLIAM CAREYCRUSADERS
WILLIAM CAREYCRUSADERS
CRUSADERSWILLIAM CAREY WILLIAM CAREY
WILLIAM CAREY
CRUSADERSWILLIAM CAREY
WILLIAM CAREYCRUSADERS
![Page 24: WCU Athletic Style Guide - William Carey University...mark. Black and red should be separated by white. • University logo marks, including the university seal and shield, should](https://reader034.vdocuments.us/reader034/viewer/2022052102/603cb6b023b80b3074679cb3/html5/thumbnails/24.jpg)
WILLIAM CAREYBASKETBALL
PRACTICE GRAPHICSSPECIFIC USE
24
WILLIAM CAREYBASEBALL
WILLIAM CAREYVOLLEYBALL
WILLIAM CAREYSOCCER
WILLIAM CAREYGOLF
CRUSADERSSOFTBALL TENNIS
CRUSADERSCROSS COUNTRY BEACH VOLLEYBALL
WILLIAM CAREYTRACK + FIELD
![Page 25: WCU Athletic Style Guide - William Carey University...mark. Black and red should be separated by white. • University logo marks, including the university seal and shield, should](https://reader034.vdocuments.us/reader034/viewer/2022052102/603cb6b023b80b3074679cb3/html5/thumbnails/25.jpg)
PRACTICE GRAPHICSSPECIFIC USE
25
CRUSADERSSOCCER
BASKETBALL
GOLF
CRUSADERSVOLLEYBALL
BASEBALL
TRACK + FIELD
TENNISSOFTBALL
![Page 26: WCU Athletic Style Guide - William Carey University...mark. Black and red should be separated by white. • University logo marks, including the university seal and shield, should](https://reader034.vdocuments.us/reader034/viewer/2022052102/603cb6b023b80b3074679cb3/html5/thumbnails/26.jpg)
PRACTICE GRAPHICS USAGEBASEBALL
26
CRUSADERSB A S K E T B A L L
BASKETBALL
WILLIAM CAREYCRUSADERS
WILLIAM CAREYCRUSADERS BASKETBALL
BASKETBALLBASKETBALL
![Page 27: WCU Athletic Style Guide - William Carey University...mark. Black and red should be separated by white. • University logo marks, including the university seal and shield, should](https://reader034.vdocuments.us/reader034/viewer/2022052102/603cb6b023b80b3074679cb3/html5/thumbnails/27.jpg)
TYPE + COLORS
27
Carey RedPMS 200CMYK: 16, 100, 87, 7RGB: 193, 2, 48#C10230
Black White
REGULAR
ITALIC
INDUSTRY BLACKABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
REGULAR
ITALIC
INDUSTRY DEMI
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ
REGULAR
ITALIC
Industry Book
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ
![Page 28: WCU Athletic Style Guide - William Carey University...mark. Black and red should be separated by white. • University logo marks, including the university seal and shield, should](https://reader034.vdocuments.us/reader034/viewer/2022052102/603cb6b023b80b3074679cb3/html5/thumbnails/28.jpg)
ATHLETIC NUMERALS
28
0 1 2 3 4 5 6 7 8 90 1 2 3 4 5 6 7 8 9
0 1 2 3 4 5 6 7 8 90 1 2 3 4 5 6 7 8 9
0 1 2 3 4 5 6 7 8 90 1 2 3 4 5 6 7 8 9
![Page 29: WCU Athletic Style Guide - William Carey University...mark. Black and red should be separated by white. • University logo marks, including the university seal and shield, should](https://reader034.vdocuments.us/reader034/viewer/2022052102/603cb6b023b80b3074679cb3/html5/thumbnails/29.jpg)
LOGO USAGE GUIDE
29
GENERAL GUIDELINES
• Do not stretch, warp, crop, or otherwise alter logo marks in any way.
• Do not create new marks with the logos shown here. Use only the logo files provided.
*to request a new mark, please contact the Director of Athletics.
• Do not covert logos to any colors outside of the palette provided.
• Do not apply any unapproved effects to the logos including drop shadows, gradients, and halos.
• To ensure readability, avoid having large areas of red and black touching, except inside of the Crusader
mark. Black and red should be separated by white.
• University logo marks, including the university seal and shield, should not be used to represent athletics in
any communications, marketing, or merchandise.
• Practice graphics should not be used on any official athletic gameday uniforms.
PRODUCTION GUIDELINES
• PMS (Pantone Matching System) colors should be used in manufacturing all print and apparel items to
ensure correct color production.
For print materials:
• For most accurate color production, utilize CMYK colors.
• To maintain print quality, use only high-resolution vector file formats.
Examples of vector files include: EPS, SVG, AI, PDF
For digital use:
• Use files that utilize RGB colors at 72dpi.
Examples include: JPG, PNG
Download all official logo files at www.wmcarey.edu/brand or obtain them from the desktop publishing coordinator at 601.318.6439.
![Page 30: WCU Athletic Style Guide - William Carey University...mark. Black and red should be separated by white. • University logo marks, including the university seal and shield, should](https://reader034.vdocuments.us/reader034/viewer/2022052102/603cb6b023b80b3074679cb3/html5/thumbnails/30.jpg)
WILLIAM CAREY UNIVERSITY710 William Carey ParkwayHattiesburg, MS 39401
601.318.6051 Phone601.318.6454 Main Fax800.962.5991 Toll Free
ATHLETICS710 William Carey ParkwayHattiesburg, MS 39401
601.318.6111 Phone
www.careyathletics.com