wcm with share point 2010 - demystify the myths
TRANSCRIPT
IT’S ALL
ABOUT THE
WEB EXPERIENCE
WORLD CLASS WEBSITES WITH Microsoft SharePoint 2010
WCM with SharePoint 2010: Demystify the myths
Troy Gerber
WCM
Gartner defines WCM as the process of controlling the content to be consumed over one or more online channels through the use of commercial, open-source or hosted management tools based on a core repository.
“Traditional Model”
Our Intranet
Our Extranet
Our website
InternetWeb Team
B2BWeb Team
InternetWeb Team
“one or more online channels; core repository”
Our Other website
Internet OtherWeb Team
ECM Model
Our Intranet
Our Extranet
Our website
Content Managers
Mobile
WCM
Myths
1. SharePoint is for Intranet/Records Management Portals only
2. Branding is complex, not possible really,
3. SharePoint lacks content management features
4. Building a standards compliance website is not possible
5. Its expensive to use SharePoint for WCM
6. I’ll need to hire specialist skill to maintain content
All myths has some basis in fact
SharePoint is for Intranet/RM Portals only
SharePoint 2010 embodies a broad range of capabilities, particularly in collaboration, content management, search and portal. All of these factors point to a high degree of interoperability from a company that offers adjacent technologies incorporated into online strategies such as business intelligence, analytics and e-commerce. GARTNER
Myth #1
SharePoint is for Intranet/RM Portals only
SharePoint 2010 embodies a broad range of capabilities, particularly in collaboration, content management, search and portal. All of these factors point to a high degree of interoperability from a company that offers adjacent technologies incorporated into online strategies such as business intelligence, analytics and e-commerce. GARTNER
Myth #1
Branding is complex
REALLY?
Intervate
Stellenbosch University – Hope Project
Checkers
Volvo
Ferrari
Branding is complex
Agency Based Designs, welcome.
No Limitations on scale, menus, jQuery, Rich Media…
Standards based code generated, means less effort to be cross browser compatible.
Myth #2
Lacks content management features
Familiar content creation process, using the Ribbon UI
WCM Specific Web Parts i.e. Video, Image, Rich Text editing
Rich Media Support
Web Analytics
In page Editing
Integration connectors(BCS)
Myth #3
Building a standards compliance website is not possible
StandardsWell-formed XHTML 1.0 Strict
WCAG 2.0 Level AA
WAI:ARIA
Myth #4
Its expensive to use SharePoint for WCM
Compared to?
Myth #5
Our Intranet Our ExtranetOur website
InternetWeb Team
B2BWeb Team
InternetWeb Team
Its expensive to use SharePoint for WCM
Its expensive to use SharePoint for WCM
Our Intranet
Our Extranet
Our website
Content Managers
Mobile
Its expensive to use SharePoint for WCM
If your looking at point solutions, then maybe its plausible.
If you have a ECM strategy that leverages a core platform and includes WCM as part of the strategy, the price is right.
Myth #5
I’ll need to hire specialist skills to maintain content
Server Infrastructure = Windows Server Skills
SharePoint Server = Microsoft MC ITP Accreditation
Developers = C# Development (Can be certified)
Content Creators = Use a browser, work with Microsoft Office
Content Managers = Use a browser, work with Microsoft Office
Myth #6
Myths
1. SharePoint is for Intranet/Records Management Portals only
2. Branding is complex, not possible really,
3. SharePoint lacks content management features
4. Building a standards compliance website is not possible
5. Its expensive to use SharePoint for WCM
6. I’ll need to hire specialist skill to maintain content
All myths has some basis in fact
Conclusion
SharePoint WCM Myths are no longer relevant in SharePoint 2010
SharePoint 2010 Myths are only relevant if you don’t look at the bigger picture.
Some Myths will become real if you haven't embarked on a ECM strategy and included WCM as part of that strategy.
Intervate
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