wcm galaxy gear

8/11/2019 WCM Galaxy Gear

1/27

WORLD CLASS MANUFACTURING

Presented to : Dr. Y. V. Kamath

By:

Ankita Salwan

M.M.S A -53


2/27

FAILURE STORY OF SAMSUNG GALAXY

GEAR SMARTWATCH


3/27

WHAT IS WEARABLE TECHNOLOGY?

The terms wearable technology, wearable devices,and wearables

all refer to electronic technologies or computers that are incorporated into

items of clothing and accessories which can comfortably be worn on the

body.

Wearable technology tends to be more sophisticated than hand-held

technology on the market today.


4/27


5/27

82% of the users believe wearable tech has enhanced their lives.


6/27

Samsung Town, Seoul

Samsung is a South Korean multinational

conglomerate company headquartered in

Samsung Town, Seoul.

It was founded by Lee Byungchul in 1938 as

a trading company. Over the next threedecades the group diversified into areas

including food processing, textiles, insurance,

securities and retail.

Samsung entered the electronics industry in

the late 1960s.According to the founder of Samsung Group,

the meaning of the wordSamsungis "three

stars". The word "three" represents

something "big, numerous and powerful.


7/27

SMART IDEA, SMARTWATCH

SMARTWATCH (combination of watch and phone)Smudge-free handling

and easy pairing of samrtphone concepts with a watch.

A wearable computing device marketed as more than a cell phone.

It is more of a geeky accessory and not just a wristwatch.


8/27


9/27

Samsung Galaxy Gear Pebble Sony

SMARTWATCH BRANDS


10/27

The Samsung Galaxy Gearis a smart watch produced by Samsung

Electronics in the Samsung Gear family of devices.

The device serves as a companion for all Samsung Galaxy smart phones

and tablets which run Android 4.3 or newer; on launch, this included the

Galaxy Note 3.

Samsung officially unveiled the Galaxy Gear on September 4, 2013.


11/27

SAMSUNG GALAXY GEAR SPECIFICATIONS

Call

Photo/Video

Smart relay

S voice

1.63 screen

1.9 MP camera

Bluetooth 4.0

OLED Display


12/27

PEBBLE

Pebble smartwatch is developed by Pebble Technology Corporation

The Pebble Watch was designed based on a concept by Eric Migicovskydescribing a watch that could display messages from a Smartphone andselect android devices.

Pebble entered mass production in January 2013 with a plannedproduction of 15,000 watches per week.

As of February 2014, the Pebble app store had over 1,000 applications.

These include notifications for emails, calls, text messages, social mediaactivity, stock prices; activity tracking (movement, sleep, estimates ofcalories burned); remote control of Smartphone, cameras and homeappliances; turn-by-turn directions using the GPS receiver in theSmartphone.


13/27


14/27

SONY CORPORATION

Sony Corporation, commonly referred to as

Sony, is a Japanese multinational conglomerate

corporation headquartered in Knan Minato,

Tokyo, Japan.

Its founders are Akio Morita and Masaru Ibuka.

The Sony Group primarily focuses on the

electronics ,game , entertainment and financial

services sectors.

The name Sony is derived from sonus, the Latinword for sound, and also from the English slang

word "sonny", since they considered themselves

to be "sonny boys", a loan word into Japanese

which in the early 1950s connoted smart and

presentable young men.Sony city in Minato,Tokyo


15/27

PowerLow usage, 1 week.

Typical usage, 3-4 days

Heavy usage,1 full day

Charging connector: USB cable

Calls

Reject and mute calls, pre-

defined sms, take call and use

headset

Bluetooth

Bluetooth core version: 3.0UI/Wearing

Watchband and clip

Music player control - track

information on display

Messaging

Can read sms and email and

calendar reminders on display

Social networking services:

Facebook, Twitter


16/27

Gear vs. Pebble

1.63

StainlessSteel

Muti-touch

800MHz

1.25

Plastic

Non-touch

120MHz


17/27

Gear vs. Sony 2

1.60

Bluetooth 3.0

No Phone

200MHz

1.63

Bluetooth 4.0

Phone Calls

800MHz


18/27

Promotional Strategies


19/27


20/27


21/27

RECEPTION OF SAMSUNG GALAXY GEAR

Low commercial sales

30% of Galaxy Gear watches sold were returned by unsatisfied customers

in October 2013

Even Chinese pirates dont want Galaxy Gear


22/27

REASONS OF FAILURE

Clumsy and Non-user friendly

Notifications come up short

Not enough apps


23/27

Battery is a bummer

Companion gadget

Galaxy Gear & Note 3 is highly expensive

Specifications are not appealing


24/27

Galaxy Gear is not stylish

Developer support not guaranteed

Wrist strap cant be replaced

Lacks novelty in the concept


25/27

CASE STUDY : Living with a smart watch

The user in the case talks about his experience of using Galaxy Gear. He

has been wearing it since a month.

The features described by him are:

Receiving and replying to text message

Syncing on calls and remindersBetter camera

Lost and Found feature

Immediate updates like sports scores

In short, the user praises the wearable technology as a great product.


26/27

UPCOMING MODELS

MOTO 360 To be officially unveiled on September 4, 2014

It will have a 1.5-inch backlit LCD display with

320x290p resolution and come with a stainless steel

case, plastic case back, leather band and metal

buckle. It will be powered by a Li-ion battery and

run on a Texas Instruments processor.

Built-in pedometer and heart rate monitor

It can withstand water damage up to 3.3-feet for a

maximum of 30 minutes

wireless charging.

compatible with devices running on Android 4.3 or

above, take voice commands and have Bluetooth

4.0.


27/27

THANK YOU

wcm galaxy gear

Documents