WOMENSCHOICEAWARD.COM

BUYER’S GUIDEPAINT & CRAFT IDEASBEST FOR HOME

WOMEN’S CHOICE AWARD®

25 BEST PINS

to inspire you

STYLE & COLORtrends for

every room

GREAT PROJECT SAVINGS!

2016-2017

Women’s Choice Award®The Voice of Women

2016

IDEAS That Will Get You Excited

Transform Any Room

2016 WOMEN’S CHOICE AWARD

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WOMENSCHOICEAWARD.COM

BUYER’S GUIDEPAINT & CRAFT IDEASBEST FOR HOME

WOMEN’S CHOICE AWARD®

25 BEST PINS

to inspire you

STYLE & COLORtrends for

every room

GREAT PROJECT SAVINGS!

2016-2017

Women’s Choice Award®The Voice of Women

2016

IDEAS That Will Get You Excited

Transform Any Room TURN PAGES

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BEST FOR HOME: BATH | WELCOME

HOME IMPROVEMENT. It’s become a family endeavor. We all like to jump in and get our hands dirty, and when the job is done, we love to admire our hard work with a healthy dose of pride.

The Women’s Choice Award® Best for Home Buyer’s Guide is an easy reference tool to inspire and assist you as you strive to make your home not just a house, but a haven. What makes this guide so special? We’ve done the legwork for you. Women across the country have vetted their favorite and most relied-upon brands and awarded them with the Women’s Choice Award designation. We showcase them here—along with practical, insightful tips—so you can condense the research phase and dive right into the home-improvement fun.

The Women’s Choice Award gives a powerful voice to women and offers a selection of top products chosen by the people who use those products most often. As you peruse the pages, remember that you are viewing products and services from the top-rated brands in their categories.Let’s build it together.

All the best,

Delia PassiEditor-in-ChiefFounder, Women’s Choice Award

*Look for these clickable icons

throughout the Guide. Simple, one-click-access to discount

offers, bonus content, videos, time-saving

tools and expert tips you can use TODAY to feather your nest.

B

ON U S C O N TENT

V I D E O

O F F E R S

COO L T O OLS

Yes, You Can!AT THE HOME DEPOT, we have wit-nessed the explosive growth in home-improvement projects championed by women. It only makes sense to carry Women’s Choice Award brands in our stores. Alongside these leading products, you have the backing and support of the world’s largest home improvement specialty retailer, The Home Depot.

· Attend our weekly in-store Do-It-Yourself (DIY) Workshops—and Do-It-Herself Workshops.

· Visit The Home Depot service sites for decorating, measuring, and DIY project ideas.

· Do more on the go. Get the mobile app to buy products, view inventory, read and submit product reviews or scan in-aisle to access detailed product information.

The Home Depot is your place, partner and guide for home improvement. We support and encourage women in building, creating and imagining their homes as retreats where they have placed their hearts and hard work.

More saving, more doing.

Warm regards,

Mike HogenmillerMike HogenmillerMerchandising Vice PresidentKitchen and BathThe Home Depot

2016 WOMEN’S CHOICE AWARD

PAINT SUPPLIES & APPLICATORS

CRAFT CORNER

SPECIALTY PAINT

contents

EXTERIOR PAINT & TRIM

DIY PROJECTS & IDEAS

INTERIOR WALL & TRIM PAINT

SPECIAL

SECTIONS

INCLUDED

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SPECIAL

SECTIONS

INCLUDED

*SPECIAL

SECTIONS

INCLUDED

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SPECIAL

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INCLUDED

*SPECIAL

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INCLUDED

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LOOK FOR THIS SEAL!These brands have been selected by women like you!

Women’s Choice Award®The Voice of Women

2016

WOMENSCHOICEAWARD.COM

BETTER-LOOKING CLOTHES. Not concerned about stiff collars? Even so, you could easily become a spray-starch fan after just one use. It lends an attractive crispness to clothes without being too rigid. A few starching tips:

• Spray lightly. Using too much will cause build-up on the bottom of your iron and make your clothes too stiff. If you prefer stiff, use two light applications (with a round of ironing after each) instead of one heavy one.

• Use moisture. Spray and iron the clothing item when it is very slightly damp, or use the steam setting on your iron. This helps the garment absorb the starch and will minimize any residue on the fabric.

• Consider the fabric. For natural materials like cotton and linen, spray the garment in sections as you iron. For man-made fabrics and blends, spray the whole item, roll

it up loosely and let it stand for a few minutes first. If a garment says “machine washable” on the label, then it should be safe to use starch.

• Let it set. Place the garment on a hanger immediately after ironing, but don’t put it in the closet right away. Let the starch settle into the fibers in the open air first.

CLEANER LAUNDRY. Dust, sweat and other contaminants stick to starch, which means they come out of clothes more easily during the wash cycle.

STAIN-FREE SHOES. Apply spray starch to athletic shoes, including canvas and nylon sneakers, to block stains.

CREATIVE DÉCOR. Use spray starch to easily attach fabric to walls, the backs of cabinets and other areas of your home for a decorative touch. Bonus: It’s even

easier to take down—simply peel off and then wipe down the surface.

CLEVER CRAFTS. Spray starch is a versatile crafting tool, allowing you to stiffen string, turn powders into paint, make unique mobiles and Christmas ornaments, mix up homemade silly putty, crispen quilting and sewing fabric, and much more.

KEEP YOUR IRON CLEAN

It’s easy to remove residue from the bottom of your iron: Make a paste using equal parts baking soda and water. Use a rag to rub the paste on the iron’s soleplate. Wipe it off with another rag. Then turn the iron to “steam” for a few minutes to clean the vents; you can also use a Q-tip.

Even avowed “non-ironers” might want to stock spray starch in the pantry. Here’s why.

A Spray of AllTRADES

Brought to you by

A 2014-2015 Women’s Choice Award Winner

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STARCH MAY SEEM LIKE A PRODUCT FROM your grandmother’s time, but there are

plenty of reasons to make it part of today’s domestic arsenal. These are five of our favorites.

HOME STYLE | WOMEN’S CHOICE AWARD

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Stick TO ITSuccessful DIY projects often hinge on finding the

right adhesive for the job. Use this guide to make sure you have what you need—every time.

FEW THINGS CAN put a damper on a project like discovering you don’t have

the proper adhesives or tools to do it right. Fortunately, we’ve got your back—

here’s a checklist to ensure your workshop is stocked with everything you

need to get the job done.

INTERIOR WOOD GLUEWater-borne wood glues are the strongest option for wood-based gluing projects. The temperature of all components must be above 55° F when gluing. The glue starts to harden after about 10 minutes but should usually set for about 24 hours before handling.

Sample projects: indoor furniture repair, wood craft projects

EXTERIOR WOOD GLUEThis glue is designed to withstand outdoor weather elements such as temperature and moisture. The temperature of all components must be above 55° F when gluing. As with interior glue, it starts hardening after about 10 minutes but should set for roughly 24 hours.

Sample projects: exterior furniture, flower boxes, cutting boards, any wood surface exposed to moisture

MULTISURFACE GLUEUse this to attach a porous surface (wood, concrete, drywall) to a nonporous surface (met-al, glass, ceramic). Buying tip: Most multi-purpose glues are made of poly-urethane, which means during application they

produce a big, foamy mess that is hard to manage and can stain your hands. Solution: Try Elmer’s ProBond Advanced®, which provides an equal-ly strong bond with zero foaming. It’s also waterproof with a translucent, paintable finish.

Sample projects: making a bathroom-mirror frame, installing glass door panels

CRAFT GLUEThis is ideal for surfaces such as fabric, paper, cardboard, foam board and photos.

WOOD FILLERWater-borne wood fillers are

designed for filling holes and gouges, and you can find them for interior or exterior use. They come ready to use, and do not require mixing. They can be sanded, and then stained and painted with latex- or oil-based paints.

Sample projects: furniture repair and restoration; touching up baseboards, cabinets or decks

EPOXYEpoxy cement offers superior outdoor performance with structural strength. It is resilient, durable and

Ever wonder why…

…there’s a cow on the Elmer’s logo? It’s how the company got its name. It was originally part of the Borden corporation, which introduced the first commercial white glue in 1947. Borden started as a dairy company, with Elsie the Cow as its iconic corporate symbol. When Borden ventured into glues, it introduced her spouse, Elmer, as its spokesbull.

BEST FOR HOME | HOME STYLE

The onlywood fillerthat tells you when it’sready.

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adheres to a variety of surfaces. Epoxy requires premixing resin and hardener before use and has limited working time after mixing, typically 15–30 minutes. It may start hardening after two hours but will take 24 hours to attain full strength.

Sample projects: filling holes, dents and splits in wood on decks and outdoor furniture; building missing wood in rotted areas

CLAMPS You’ll want a variety of sizes. Also, make sure you have some padded ones for surfaces you want to protect, as well as clamp tape for

DID YOU KNOW?

Only Elmer’s has stainable wood glues on the market. Elmer’s—a Women’s Choice Award Winner — also sells stainable wood filler for furniture touch-up and other restoration projects.

Brought to you by

2015 WINNER Women’s Choice Award

Gluing Basics· Clean dirt, grime, oil and all dried glue from the surfaces you’ll be gluing.

· Parts must fit snugly.

· Coat one surface with a liberal dose of glue.

· Fit parts tightly together.

· Wipe any excess glue off with a clean, dry cloth.

· Clamp together, anywhere from 1 to 12 hours, depending on the project.

· Wipe up excess glue squeezed out after clamping.

· Then you’ll usually want to let it set for even longer, up to 24 hours depending on the glue

Not sure which adhesive to use for which project? Take the guesswork out with the Elmer’s

Glue Guide app for your iPhone.

WOMEN’S CHOICE AWARD®

BEST FOR HOME HOME DEPOT BUYER’S GUIDE

Interactive digital guide✦ Hyperlinks and videos for deeper

audience engagement, SEO optimized

Unbiased, relevant content educates consumers

✦ Change and enhance behaviors

Useful, custom editorial to drive interest and purchase

✦ Intelligent content = intelligent consumer

Reputable, Women’s Choice Award, brands sponsor lifestyle content

✦ Build brand loyalty and affinity

Drive the conversation✦ Align your content with your customer’s

goals, positioning your brand as aproblem solver and thought leader

Unique OPPORTUNITY

for your brand to engage women in the project-planning and buying process!

2016 EDITIONSpace Reservation Deadline

March 25, 2016

Materials Deadline April 8, 2016

Buyer’s Guide will be distributed through integrated media programs

PLUS sweepstakes in Social Media!

PAINT & CRAFT IDEAS

For more information CLICK HERE or contact

Lia Smith DIRECTOR OF PARTNER INITIATIVES

(704) 458-1040Lsmith@womenschoiceaward.com

www.womenschoiceaward.comWomen’s Choice Award®The Voice of Women

2016

MATERIAL SPECIFICATIONS

Preferred File Format: PDF File

Also accepted: Indesign, Photoshop (saved as a TIFF or EPS file), Adobe Illustrator (with type converted to outlines and saved as EPS file)

Size: Build all full page ads to trim. For bleed ads, extend 1/8” beyond the document page. Include both printer and screen fonts. Convert Illustrator fonts to paths or provide both printer and screen fonts.

Graphics: Optimum resolution is 300 dpi at 100% of final print size. Save linked graphics (line art, halftones, or images) as an EPS or TIFF.

Word CountFull page with photos: Max 400 words2/3 page with photos and 1/3 page ad: Max 300 words

ADVERTISING & CUSTOM EDITORIAL

TWO PAGE SPREAD | $5,000• (1) full page ad

• (1) Full page editorial

• Interactive linking included

FULL PAGE

FULL PAGE FLOAT

Full Page 8”W x 10.5”H

Full Page Float 7.5” W x 10”H

ONE FULL PAGE | $3,500• (1) 1/3 page ad

• (1) 2/3 page editorial

• Interactive linking included

1/3

PA

GE

1/3

PA

GE

FLO

AT

1/3 Vertical 2.75”W x 10.5”H

1/3 Vertical Float 2.2.5” W x 10”H

(1) ONE-THIRD PAGE AD | $2,250

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