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    WORKING CAPITAL MANAGEMENT

    DEFINITION:

    The amount required for taking decisions relating to fulfill the purpose of short-term

    investment in the business such as purchasing of raw materials, wages to be paid and other

    activities for maintain or running day to day transactions. To carry out operation, the funds used

    are known as "WORKING CAPITAL".

    Working capital plays a key role in a business enterprise just as the role of heart in human

    body. Its effective provision can ensure the success of business while its inefficient management

    can lead not only to loss but also insolvent and may be forced into bankruptcy. In other words

    efficiency of a business enterprise depends largely on its ability to manage its working capital.

    Working capital management therefore is one of the important facts of a firms overall financial

    management.

    MEANING OF WORKING CAPITAL

    Working capital refers to short term funds to meet operating expenses. "It refers to the

    funds, which a company must possess to finance its day to day operations". It is concerned with

    the management of the firms current assets and current liabilities. It relates to with the problems

    that arise in attempting to manage the current assets, current liabilities and their inter-relationship

    that exists between them. If a firm cannot maintain a satisfactory level of working capital, it is

    likely to become insolvent and may even be forced into bankruptcy.

    NEED FOR WORKING CAPITAL

    The need for working capital cannot be over emphasized. Every business needs some

    amount of working capital. The need for working capital arises due to the time gap between

    production and realization of cash from sales. There is an operating cycle involved in the sales

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    and realization of cash. There are time gaps in purchase of raw materials and production;

    production and sales; and sales and realization of cash.

    Thus, working capital is needed for the following purposes.

    For the purchase of the raw materials, components and spares. To pay wages and salaries. To incur day to day expenses and overhead costs such as fuel, power and office expenses. To meet the selling costs as packing, advertising. To provide credit facilities to the customers. To maintain the inventories of raw

    materials, work in progress, stores and spares and finished stock.

    Operating Cycle of Working Capital

    It is clear that working capital is required because of the time gap between the sales and

    their actual realization into cash. This time gap is technically called as "Operating cycle" of the

    business.

    In case of a manufacturing company the operating cycle is the length of time necessary to

    complete the following cycle of events.i. Conversion of cash into raw materials

    ii. Conversion of raw materials into work in progressiii. Conversion of work in progress into finished goodsiv. Conversion of finished goods into accounts receivable, andv. Conversion of accounts receivable into cash

    This cycle will be repeated again and again. The speed with which the working capital completes

    one cycle determines the requirements of working capital longer the period of the cycle larger is

    the requirement of working capital.

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    The operation cycle of manufacturing business can be shown as in the following chart.

    TYPES OF WORKING CAPITAL

    Accounts

    Receivables

    Finished

    Goods

    Work in

    Progress

    Raw

    Materials

    Cash

    Types of

    Working Capital

    On the basis of

    TimeOn the basis of

    Concept

    Temporary or

    Variable

    Working Capital

    Permanent or

    Fixed Working

    Capital

    Net

    Working Capital

    Gross

    Working Capital

    Seasonal

    Working Capital

    Special

    Working Capital

    Regular

    Working Capital

    Reserve

    Working Capital

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    TYPES OF WORKING CAPITAL

    WORKING CAPITAL may be classified in to two ways:

    On the basis of concept On the basis of time

    On the basis of concept, Working Capital is classified as

    Gross working capital Net working capital

    This classification is important from the point of view of the financial manager.

    Gross Working Capital:

    It refers to the companys investments in Current Assets. Current Assets are the assets

    which can be converted into cash within an accounting year and include cash, short-term

    securities, debtors, bills receivables and stock.

    Net Working Capital:

    It refers to the difference between current assets and current liabilities. Current

    Liabilities are those claims of outsiders, which are expected to mature for payment within an

    accounting year and include creditors, bills payable, and outstanding expenses. Networking

    Capital can be positive or negative.

    A positive net working capital will arise when current assets are in excess of current

    liabilities. A negative net working capital occurs when current liabilities are in excess of current

    assets.

    The two concepts of working capital gross and net working capital are not exclusive;

    rather they have equal significance from management view point.

    On the basis of time, working capital may be classified as

    Permanent or fixed working capital Temporary or variable working capital

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    Permanent or fixed working capital:

    It is the minimum amount which is required to ensure effective utilization of fixed

    facilities and for maintaining the circulation of current assets. There is always a minimum level

    of current assets which is continuously required by the enterprise to carry out its normal

    business.

    Example: Every firm has to maintain a minimum level of raw materials work in process, finished

    goods and cash balances. This minimum level of current assets is called permanent or fixed

    working capital as this part of capital is permanently blocked in current assets. As the business

    grows, the requirements of permanent or fixed working capital also increase due to the increase

    in the current assets.

    The permanent working capital can further be classified as

    Regular working capital Reserve working capital

    Regular working capital:

    It is required to ensure circulation of current assets from cash to inventories, from

    inventories to receivables and from receivables to cash and so on.

    Reserve working capital:

    It is the excess amount over the requirement for regular working capital which may be

    provided for contingencies that may arise at unstated periods such as strikes, rise in prices,

    depression.

    Temporary or variable working capital:

    It is the amount of working capital which is required to meet the seasonal demands and

    special exigencies.

    Variable working capital can be further classified as

    Seasonal working capital

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    Special working capital

    Seasonal working capital:

    The capital is required to meet the seasonal needs of the enterprise is called seasonal

    working capital.

    Special working capital:

    It is threat part of working capital which is required to meet special exigencies such as

    launching of extensive marketing campaigns for conducting research.

    FACTORS DETERMINING THE WORKING CAPITAL

    A firm should have neither low nor high working capital involves more risk and more

    returns. A high working capital involves less risk and returns. The amount of working capital is

    determined by wide variety of factors such as:

    a. General Nature of business.b. Production cycle.c. Business cycle.d. Production policy.e. Credit policy.f. Growth and Expansion.g. Vagaries in the Availability of Raw Material.h. Profit level.i. Level of taxes.j. Dividend policy.k. Depreciation policy.l. Price level changes.m. Operating efficiency.

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    SOURCES OF WORKING CAPITALThe working capital requirements of a concern are brought into two categories. They are:

    a. Permanent or fixed capital requirements and

    b.

    Temporary or variable working capital requirements

    The fixed proportion of working capital should be generally financed from the long term

    sources while the temporary or variable working capital requirements of a concern may be

    met from short term sources.

    The various long term sources for financing of working capital requirements are as follows:

    a. Equity capital (including retained earnings/surplus)b. Debentures and preference sharesc. Long term loansThe Various short term sources for financing of working capital requirements:

    a. Trade credit (sundry creditors, bills payable)b. Bank over draftc. Current provisionsd. Short term loans from sources other than Banks (such as loans from Directors, partners,

    employees outstanding wages and salaries)

    WORKING CAPITAL MANAGEMENT

    Working capital, in general practice, refers to the excess of current assets over current

    liabilities. Management of working capital therefore, is concerned with the problem that arise in

    attempting to manage the current assets, the current liabilities and the inter relationship that existbetween them. In other words, it refers to all aspects of administration of both current assets and

    current liabilities.

    The basic goal of working capital management is to manage the current assets and current

    liabilities of a firm in such that a satisfactory level of working capital is maintained, i.e., it is

    neither inadequate nor excessive. This is so because both inadequate as well as excessive

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    working capital positions are bad for any business. Inadequacy of working capital may lead the

    firm to insolvency and excessive working capital implies idle funds which earn no profits for the

    business. Working capital management policies of a firm have a great effect on its profitability,

    liquidity and structural health of the organization. In this context working capital management is

    three dimensional in nature:

    i. Dimension I is concerned with the formulation of policies with regard to profitability,risk and liquidity.

    ii. Dimension II is concerned with the decisions about the composition and level of currentassets.

    iii. Dimension III is concerned with the decisions about the composition and level of currentliabilities.

    OBJECTIVES OF WORKING CAPITAL MANAGEMENT

    The objectives of Working Capital Management could be stated as

    To ensure optimum investment in current assets. To strike a balance between the twin objectives of liquidity and profitability in the use of

    funds.

    To ensure adequate flow of funds for current operations. To speed up the flow of funds or to minimize the stagnation of funds.

    DETERMINANTS OF WORKING CAPITAL

    There are no set rules to determine the working capital requirements of firms. A large

    number of factors, each having a different importance, influence working capital needs of firms,

    therefore, an analysis of relevant factors should be made in order to determine total investment in

    working capital. The following is the description of factors, which generally influence the

    working capital requirements of firms.

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    1. NATURE AND SIZE OF BUSINESS:

    The size of business also has an important impact on its working capital needs. Size may

    be measured in terms of the scale of operations. A firm with large scale of operations will need

    working capital than small term. The working capital requirements of a firm are basically

    influenced by the nature of business trading and financial firm has a very less investment in fixed

    assets, but require a large sum of money to be invested in working capital.

    2. TECHNOLOGY AND MANUFACTURING POLICY:

    The manufacturing cycle starts with the purchase and use of raw materials and completes

    with the production of finished goods. Longer the manufacturing cycle, larger will be the firm

    working capital requirements. An extended manufacturing time span means a larger tie-up of

    funds in inventories. Thus if there are alternative technologies of manufacturing a product, the

    technological process with the shortest manufacturing cycle may be chooses.

    3. FIRMS CREDIT POLICY:

    The credit policy of the firm affects the working capital by influencing the level of

    debtors. The credit term to be granted to customers may depend upon the forms of the industry

    to which the firm belongs.

    4. AVAILABILITY OF CREDIT:

    Creditors also affect the working capital requirements of a firm. A firm will need less

    working capital if liberal credit terms are available to it.

    5. OPERATING EFFICIENCY:

    The operating efficiency of the firm relates to the optimum utilization of resources at

    minimum costs. The firm will be effectively contributing in keeping the working capital

    investment at a lower level if it is efficient to controlling operating costs and utilizing current

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    assets. The use of working capital is improved and pace of a cash conversion cycle is

    accelerated with operating efficiency.

    6. BUSINESS FLUCTUATIONS:

    Most firms experience seasonal and cyclical fluctuations in the demand for their products

    and services. This business variation effects the working capital requirements especially the

    temporary working capital requirement of the firm. When there is an upward swing in the

    economy, sales will increase and vice-versa.

    7. PRODUCTION POLICY:

    A steady production policy will cause inventories to accumulate during the off-season

    periods and the firm will be exposed to greater inventory cost and risk. Thus, if the cost and

    risks of maintaining a constant production schedules are high, the firm may adopt the policy of

    varying its production schedules in accordance with the change in demand.

    8. GROWTH AND EXPANSION ACTIVITES:

    The working capital needs of firm increases it growth in terms of sales of fixed assets. If

    it is difficult to precisely determine the relationship between volume of sales and the working

    capital needs. The critical fact however that is the need for increased working capital funds does

    not follow growth in business activities but precedes it.

    9. PROFIT MARGIN AND PROFIT APPROPRIATION:

    Firms differ in their capacity to generate profit from business operations. Some firms

    enjoy a dominant position, due to quality product or good marketing management or monopoly

    power in the market and earn a high profit margin. Some other firms may have to operate in an

    environment of intense competition and may earn low margin of profits. A high net profit

    margin contributes towards the working capital pool. Infact the net profit is a source of working

    capital to the extent it has earned in cash.

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    OBJECTIVES OF THE STUDY

    1.

    To study the working capital performance of the Kesoram Cement Ltd.

    2. To examine the feasibility of present system of managing cash, debtors and inventory.3. To study the management of current assets and current liabilities of Kesoram Cement

    Ltd.

    4. To know the liquidity position of the company.5. To give suggestions for better working capital management.

    SCOPE OF THE STUDY

    1. The scope is limited to the operations of Kesoram Cement Ltd, karimnagar.2. The study is confined to the evaluation of last five years reports.3. The study focuses on analyzing the working capital management only.4. The information obtained from secondary sources was limited to Kesoram Cement Ltd.

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    LIMITATIONS OF THE STUDY

    1. The study was limited to only for a period of 5 years i.e. 2005-2010.2. The data was collected only through secondary sources.3. As the study period was very short, the complete financial status of the company was not

    done.

    4. The study was limited up to the data and information provided by Kesoram Cement Ltd.and its annual reports.

    5. The study has concentrated only on the working capital management of the company.The other financial aspects or components were ignored.

    6. This study is confined to the Kesoram Cement Ltd, Basanth Nagar, karimnagar only.

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    RESEARCH METHODOLOGY

    Research methodology is the scientific way to solve the research problem. This involves

    exploring all possible methods of solving the research problem and examine the alternativemethods and arriving at the best possible method considering the resources at the disposal of the

    researcher.

    Definition of Research:

    Research is the manipulation of things, concepts or symbols for the purpose of

    generalizing to extend, correct or verify knowledge, whether that knowledge aids in construction

    of theory on in the practice of an art.

    Meaning of Research:

    Research is the process of finding solutions to a problem after a thorough study and

    analysis of the situational factors. Research is the systematic study directed towards fully

    scientific knowledge or understanding of the subject studied.

    Research is common parlance refers to a search for knowledge. In fact research is an act of

    scientific investigation.

    Research methodology is a way to systematically solve research problem. In it we study the

    various steps that are generally adopted by researcher in studying his research problem along

    with logic behind them. It is necessary for a researcher to know not only the research

    method/techniques but also the methodology. It may be noted, in the context of planning &

    development that the significance of research lines in its quality and not in quantity.

    Researcher should know how to apply particular research techniques, but they also need to know

    which of these methods or techniques, are relevant and which are not, and what would they mean

    and indicate and why?

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    Research design of study:

    The design of study is as follows.

    1. Streamlining of cash inputs.

    2. Forecast of material requirements.

    3. Computerized bill passing system and customer payment.

    4. Keeping track of system of centralize cash collection.

    Collection of Data

    The sources of data can be classified as

    1. Primary Data:

    The data that is collected for the first time for any statistical investigation and is used in

    the statistical analysis is termed as primary data.

    Primary data is collected by the following methods.

    a) Personal observation.b) Interactions with the staff members.

    2. Secondary Data:

    The data whether published or unpublished, which have been already collected and

    processed by some agency or person and take over from them and used by any other agency or

    person for their statistical work are termed as secondary data.

    The secondary data was collected mainly from the following sources.

    1. Annual Reports

    2. Manuals and Magazines

    3. Website related to the company

    www.kesoramcement.com

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    COMPANY PROFILE

    HISTORY:

    The company was incorporated on 18th

    October, 1919 under the Indian Companies Act,

    1913, in the name and style of Kesoram Cotton Mills Limited. It had a Textile Mill at 42,

    Garden Reach Road, Calcutta 700024. The name of the company was changed to Kesoram

    Industries & Cotton Mills Limited on 30th

    August, 1961 and the same was further changed to

    Kesoram Industries Limited on 9th

    July, 1986. The said Textile Mill at Garden Reach Road was

    eventually demerged into a separate company.

    Kesoram Cement Industry is one of the leading manufacturing of cements in India.

    Incorporated by the promoters of Birla Group Company, it is a dry process cement plant. The

    plant capacity is 8.28 lakh tonnes per annum. It is located at Basanthnagar in Karimnagar

    District of Andhra Pradesh. This is 8 KM away from the Ramagundam Railway, linking Madras

    to New Delhi.

    The companys first unit at Basanthnagar with a capacity of 2.1 lakh tonnes per annum

    incorporating Humboldt suspension pre-heater system was commissioned during the year 1969.The second unit was set up in the year 1971 with a capacity of 2.1 lakh tonnes per annum and the

    third unit with a capacity of 2.5 lakh tonnes per annum went on steam in the year 1978. The coal

    for this company is supplied by Singareni Collieries and the power is obtained from APSEB, the

    power demand for the factory is about 21MW Kesoram got DG sets of 4 MW each installed in

    the year 1987.

    Kesoram Cement has set up a 15 MW captive power plant to facilitate for an

    uninterrupted power supply for manufacturing of cement started on 24th August, 1997 per hour

    12 MW, actual power is 15 MW. Kesoram Cement Industry distinguished itself among all the

    cement factories in India by bagging the national productivity award consecutively for two years

    that is for the year 1985-86 & 1986-87.

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    One among of the industries gains in the country today serving the nation on the

    industrial front, Kesoram Industries Limited has a chequered and eventful history dating to the

    twenties when the industrial house of Birla acquired it with only a Textile Mill under its banner

    in 1924.

    It grew from strength to and spread its activities to never fields like Rayon Pulp,

    Transparent Paper, Spun Pipes, Refractoriness, Tiers and other product. Looking to the wide gap

    between the demand and supply of a vital commodity cement which plays an important role in

    national building activity, the government of India had deli censed the cements industry in the

    year 1966 with a view to attract private entrepreneurs to augment to cement production.

    Kesoram rose to the occasion and decided to set up a few cement plants in the country.

    Birla Supreme is a popular brand of Kesoram Cement from its prestigious plant ofBasanthnagar in A.P. which has outstanding track record in performances and productivity

    serving the nation for the last two and half decades it has proved its distinction by bagging

    several national awards and state awards. It also has the distinction of achieving optimum

    capacity utilization.

    Kesoram offers a choice of top quality Portland Cement for light heavy constructions and

    allied applications. Quality is built to every fact of the operation. The plant layout is national to

    being with the lime stone is rich in calcium carbonate a key factor the influence the quality of the

    final product. The dry process, technology used in the latest computerized monitoring overseas.

    The manufacturing process samples are sent regularly to the bureau of India Standards national

    council of construction and building measures for Newspaper, Magazines Hoardings etc.

    Kesoram cement undertaking marketing activities extensively in the states of Andhra

    Pradesh, Karnataka, Tamilnadu, Kerala, Maharashtra and Gujarat. In Andhra Pradesh sales

    deposits are located in different areas like Karimnagar, Warangal, Nizamabad, Vijayawada and

    Nellore. In other states it has opened around 10 depots. The market share of Kesoram Cement

    in all India Cement Market is 1.19%. In Andhra Pradesh it is a 7.05%.

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    GROWTH:

    The first plant for manufacturing of rayon yarn was established at Tribeni, District

    Hooghly, West Bengal and the same was commissioned in December, 1959 and the second plant

    was commissioned in the year 1962 enabling it to manufacture 4,635 metric tonnes per annum

    (mtpa) of rayon yarn. This unit has 6,500 metric tonnes per annum (mtpa) capacity as on

    31.03.2007.

    The plant for manufacturing of transparent paper was also set up at the same location at

    Tribeni, District Hooghly, West Bengal, in June, 1961. It has the annual capacity to manufacture

    3,600 metric tonnes per annum (mtpa) of transparent paper.

    The company diversified into manufacturing of Cast Iron Spun Pipes and Pipe Fittings at

    Bansberia, District Hooghly, West Bengal, with a production capacity of 45,000 metric tonnes

    per annum (mtpa) of cast iron spun pipes and pipe fittings in December, 1964.

    The company subsequently diversified into the manufacturing of Cement and in 1969

    established its first cement plant under the name "Kesoram Cement" at Basanthnagar,

    Karimnagar District (Andhra Pradesh) and to take advantage of favorable market conditions, in

    1986 another cement plant, known as 'Vasavadatta Cement', was commissioned by it at Sedam,

    Gulbraga District (Karnataka). The cement manufacturing capacities at both the plants were

    augmented from time to time according to the market conditions and as on 31.03.2007 have

    annual cement manufacturing capacities of 0.9 million tonnes and 3.65 million tonnes

    respectively.

    The company in March 1992, commissioned a plant at Balasore known as Birla Tires in

    Orissa, for manufacturing of 10,00,000 mtpa automotive tires and tubes in the first phase in

    collaboration with Pirelli Limited, U.K., a subsidiary company of the world famous Pirelli Group

    of Italy a pioneer in production and development of automotive tires in the world. The

    company as on 31.03.2007 had the manufacturing capacities of 1.95 million tires, 1.4 million

    tubes and 1.1 million flaps per annum in the said plant.

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    It has small manufacturing capacities of various chemicals at Kharda in the State of West

    Bengal also. It has the annual manufacturing capacities of 12,410 mtpa of Caustic Soda Lye,

    5,045 mtpa of Liquid Chlorine, 6,205 mtpa of Sodium Hypochlorite, 8,200 mtpa of Hydrochloric

    Acid, 3,200 mtpa of Ferric Alum, 18,700 mtpa of Sulphuric Acid and 1,620,000 m3

    of purified

    Hydrogen Gas.

    TODAY:

    The company is a well-diversified entity in the fields of Cement, Tire, Rayon Yarn,

    Transparent Paper, Spun Pipes and Heavy Chemicals with two core business segments i.e.

    Cement and Tires.

    The company as of now is listed on three major Stock Exchanges in India i.e. Bombay

    Stock Exchange Limited, Mumbai, Calcutta Stock Exchange Association Limited, Kolkata and

    National Stock Exchange of India Limited, Mumbai.

    FUTURE:

    A further expansion up to 1.65 million tonnes of cement per annum in Vasavadatta

    Cement at Sedam in Karnataka at the same site is in progress, with a Captive Power Plant,

    involving a capital expenditure of about Rs.5.50 crores.

    Further, after agnation of the existing capacity of tire plant at Balasore in Orissa, which

    was the total capacity of 252 metric tonnes per day as on date, the Board has sanctioned setting

    up of a Greenfield Project of 257 metric tonnes per day capacity in the State of Uttaranchal with

    a capex of about Rs.60 crores. The work on which is in progress.

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    FUNCTIONS OF CEMENT INGREDIENTS

    LIMESTONE:

    This is the important composition of cement and its proportion is to be carefully

    maintained. Limestone is excess make the cement unsound and causes the cement to expand and

    disintegrate. On the other hand, if lime is in deficiency strength of cement is decreased and it

    causes cement to set quickly.

    CALCIUM SULPHATE:

    This ingredient imparts color, hardness and strength to cement.

    COKE BREEZE:

    It is a fuel, helps to burn the nudels in the kiln.

    TYPES OF CEMENT

    India is currently produces many variables cement like

    1. ORDINARY PORTLAND CEMENT:

    This is mixture of calcareous (limestone, marble, chalk etc.,) and argillaceous (clay, shale

    etc.,) to which other materials like silica, alumna or iron oxide are added. They are burnt at a

    clinking temperature and the resulting clinker is then ground. After burning, only gypsum or air

    entering agent is added.

    2. PORTLAND BLAST FURNACE SLAG CEMENT:

    A fine mixture Portland cement clinker and granulated blast furnace slag makes Portland

    blast furnace slag makes Portland slag cement. The clinker for this from is manufactured in the

    same manner as for ordinary Portland cement. The granulated blast furnace slag is a non-

    metallic product obtained by rapidly chilling or dipping in water stream or aid. The molten slag

    cement to comply with the requirement under IS: 455-1976. It highly suitable for marine

    structure, or structure involving large masses of concrete such as such drams, retaining was and

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    bridge abutments, for municipal works such as sewers and structures exposed to sulfate bearing

    such as foundation and road.

    3. PORTLAND POZZALANA CEMENT:

    This is manufactured in two ways. Either by grinding together Portland cement clinker

    and pozzalana used varies 10 to 25% by weight of cement.

    In mass concrete construction PPC concrete have show better resistance to cracking then

    the OPC to sulphate attack and sea water is similar to that of sulphate resisting Portland cement.

    4. RAPID HARDENING PORTLAND CEMENT:

    It is from OPC, it contains a higher percentage of tri-calcium silicate and secondly, it is

    more finely ground than OPC. Rapid Hardening Portland Cement, True top its attaining in 7

    days. This cement is used when a structure is required to carry loads earlier that would be

    possible with the use of OPC for example for roads air fields and concentrate products industry.

    5. HIGHALUMINA CEMENT:

    The major ingredient in this type of cement is hydraulic calcium aluminates. It hardness

    rapidly in one day, strength equivalent by OPC in above 28 days it is not recommended for

    structural use, thought it has a high resistance to chemical attack by seawater and sulphate

    bearing soil. It makes a good refractory concrete when used with crushed bricks.

    6. OIL-WELL CEMENT:

    This is a specific kind of cement for use in drilling of oil wells in the space between the

    steel liming tubes and the well walls. It sets slowly in order to give slurry made with it,

    sufficient time to reach the large depths of the oils wells. However, once it seeks, develops

    strength rapidly and remains stable at high temperature.

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    7. WHITE CEMENT:

    It is primarily used for decorative purpose and also in the manufacturing of tile. The

    materials are so chosen that the maximum iron oxide content is strictly limited to 1%. A variety

    of colors can be obtained by the addition of pigments.

    8. ACID RESISTANT CEMENT:

    With a predominant base of silicates it is characterized by a quick set, good mechanical

    strength and high resistance to most acids, corrosive organic chemicals mineral soils and greases.

    It is used for binding and joining acid proof bricks and tiles, construction of acid resistant

    industrial floorings.

    Manufacturing Process:

    Portland cement, the fundamental ingredient in concrete, is calcium silicate cement made

    with a combination of calcium, silicon, aluminum, and iron. Producing cement that meets

    specific chemical and physical specifications requires careful control of the manufacturing

    proceeds. The first step in the Portland cement manufacturing process is obtaining raw

    materials. Generally, raw materials consisting of combinations of limestone, shells or chalk, and

    shale, clay, sand or iron ore are mined from a quarry near the plant. At the quarry, the raw

    materials are reduced by primary and secondary crushers. Stone is first reduced to 5-inch size

    (125-mm), then to -inch (19-mm). Once the raw materials arrive at the cement plant, the

    materials are proportioned to create cement with a specific chemical composition. Two different

    methods dry and wet are used to manufacture Portland cement. In the dry process, dry raw

    materials are proportioned, ground to a powder, blended together and fed to the kiln in a dry

    state. In the wet process, slurry is formed by adding water to the properly proportioned raw

    materials. The grinding and blending operations are then completed with the materials in slurry

    form. After blending, the mixture of raw materials is fed into the upper end of a titled rotating,

    cylindrical kiln. The mixture passes through the kiln at a rate controlled by the slope and

    rotational speed of the kiln. Burning fuel consisting of powdered coal or natural gas is forced

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    into the lower end of the kiln. Inside the kiln, raw materials reach temperatures of 2600 F to

    3000 F (1430 C to 1650 C). At 2700 F (1480 C), a series of chemical reactions cause the

    materials to fuse and create cement clinker-grayish-black pellets, often the size of marbles.

    LIST OF AWARDS BAGGED KESORAM CEMENT

    S.No. Year Details

    01 1984 FAPCCI Award for Best Family Planning Efforts in States

    02 1985 FAPCCI Award for Best Industrial Promotion / Expansion Efforts in

    the State.

    03 1986 Best Family Planning in the State

    04 1987 National Productivity Award05 1987-88 National Award for Mines Safety

    06 1988 National Productivity Award

    07 1988-89 National Award for Mines Safety

    08 1989-90 Best Family Planning Efforts in States

    09 1990-91 AP State Award for Best Industrial Relations

    10 1991 AP State Yahamanya Rathna and Best Management Award

    11 1991 FAPCCI Award for Best Family Planning Efforts in States

    12 1991-92 NCBMs National Award for Energy Performance

    13 1993-94 Indira Gandhi Memorial National Award for Excellence in Industry

    14 1993 FAPCCI Award Jawaharlal Nehru Silver Trophy

    15 1995 Best Management Award by AP Govt.

    16 1996 Mines Safety Awards in AP

    17 1997 Mines Safety Awards in AP

    18 1997-98 Best Workers Welfare by FAPPCI

    19 1998 Achieved ISO-9002 Certification from Bureau of Indian Standards

    20 1999 The "Best Pay Roll savings group award among Private Sector". 1st

    Prize in the level by International Savings Organization, Govt. of

    India.

    21 2000-01 The best efforts in rural development by an industry in the State by

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    the Federation of AP of Commerce & Industry (FAPCCI)

    22 2001 1st

    Prize Mines Environment and Pollution Control

    23 2001-02 Award for efforts in environmental protection in the region by the

    Godavari Pradushana Pariharana Paryavarna Pariieractionavkhamu

    (GPPPPG) (A voluntary organization for pollution and control and

    environment)

    24 2003 1st Prize of Horticulture Show (for Corombola Fruit) held at public

    gardens, Hyderabad being organized the director of Horticulture.

    25 2002-03 Award for best efforts in environmental protection in the region by

    the Godavari Pradusha Pariharana Paryavarana Pareiractionavkhamu

    (GPPPPG) (A voluntary organization for pollution and control and

    environment)

    26 2003 Achieved ISO 14001 certification pertaining to environment from

    Bureau of Indian Standards

    27 2003 Vana Mithra Awards from the District Collector

    28 2002-03 Award for the best efforts put in by Kesoram Cement for protecting

    the environment

    29 2004 Achieved OHSAS-18001 Certification from DNV Delhi

    30 2005 1st

    Prize for Horticulture Show (for Sapota, Banana & Corombola

    Fruit) in connection with Shathavahanakalotsavalu.

    WELFARE AND RECREATION FACILITIES AT A GLANCE:

    1) Recreation Club: For the purpose of recreation facilities to auditors are provided for theemployees to indoor games like shuttle, chess, caroms and for organizing culture

    functions and activities like drama, music and dance concert etc.

    2) Libraries and Reading Rooms: The Company has provided libraries and reading roomsfor the benefit of the employee. About 5000 books are available in read the libraries. All

    kinds of newspaper and magazines are made available in reading rooms for the daily

    reading rooms for the employees and their families.

    3) Canteen: Is provided to cater to the needs of the employees for the supply of snacks, tea,coffee and meals.

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    4) Schools: One English Medium School and Telugu Medium School are provided to meetthe educational requirements of the employees children.

    5) Dispensary: The Company has provided a dispensary with a qualified Medical Officerand Para Medical Staff for the benefit or the employee. The employees conversed under

    ESI scheme has to avail the medical facilities from the ESI Hospital.

    6) House Journal: A House Journal in the name of Basanthnagar Samachar is brought outquarterly where in all the important activities of the plant are published.

    7) Kesoram Consumer Co-operative Store: Consumer Co-operative stores are availableto meet the needs of the employees for supply of essential commodities like rice, wheat,

    sugar, kerosene on cash credit basis.

    8) Sport and Games: Competitors in sport and games are conducted every year for 15thAugust & 26th January.

    AIMS:

    Continuous effort to improving productivity. Evaluating individual skill through training and motivations. Total involvement through participants management activities. Creating healthy and safe environment. Social development.

    CHAIRMANS REPORT

    We have much to feel happy that India remaining one of the worlds fastest growing

    economics with our GDP registering rises of 902 percent during 2008-09 on the back of 9

    percent improvement in previous year. There is no doubt that such sterling performance of the

    economy, which is rightly winning global plaudit is because of the reforms and a conscious

    decision to give a free play to entrepreneurial genius of the citizens. It is not only the

    outstanding growth which cause for celebration. But we also fined at the macro economics

    fundamental like progress is fiscal consolidation and improvement in balance of payments

    position are becoming stronger. I feel that we should be able to achieve the annual average

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    growth target of 9 percent during the current eleventh five year plan, what is particularly

    gratifying is the 10 percent growth of the industrial sector with the manufacturing sub sector

    growing at a good 11.3 percent such performance of the industrial sector should remain

    sustainable since we have been seeing a marked rise investment rate in recent years.

    While there is much to cheer about the economy, I am concerned about supply side

    constraints contributing to inflation and a disappointing 2.7 percent growth agriculture last year

    again a cause of inflation capacity utilization in mast industries is high and therefore supply

    improvement of industrial product call for creation of new capacities at a rapid pace.

    The Indian Cement Industry that worlds second largest with capacity of 165 million

    tones, once again gave a good account of itself last year when dispatches were up 11.3 percent to

    151.8 million tones. In my opinion the challenge of the industry is to see that the announced

    fresh capacity of 80 million tones is commissioned in time. The plan projection is that demand

    for the cement will be growing 11.5 percent at compounded annual growth rate (CAGR) during

    the 11th

    plan period. It goes to the industrys credit that is ploughing back surplus resources to

    create new capacities.

    Never before has India invited as much global attention as is the case today. All this is

    because the world has finally come to appreciate the economic potential of the country and the

    quality of our human resources. As we continue to make inexorable process to becoming a

    developed economy, the Indian economic experiment will be a source of inspiration for all other

    developing countries.

    VISION & MISSION:

    The salient features of Vision and Mission core values are as follows:

    The business strategies and practices have to be changed continuously and they should be

    adapted to a changing world. Towards this direction many great companies have developed

    their policies for their vision for future and core values.

    The Kesoram Cement also has set its vision and core values.

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    VISION:

    We the members of Kesoram Cement family, in our continuous pursuit for excellent

    cement quality and customer satisfaction, are committed to achieve cost leadership optimallyutilizing our resources by:

    1. Striving for 'ZERO' ACCIDENTS, 'ZERO' quality complaints and 'ZERO' downtime2. To enhance individual skill through training, motivation and make Kesoram cement a

    learning organization.

    3. Total involvement through participative management activities.4. Creating healthy, safe and green environment.5. Continuous efforts for improving productivity.6. To be market leader in the cement sector and a role model by setting bench marks in

    process and productivity.

    7. To achieve excellence through the application of TPM, ISO 9001:2000, ISO 14001and IS 18001 2000.

    8. To protect the environment from dust and green house gases.9. To conserve energy and minerals.10.To avoid all types of wastages and use the wastages of even other industries to the

    needs.

    ENVIRONMENTAL POLICY

    OBJECTIVES:

    1. Reducing the dust emission and other pollutants from all sources.2. Comply with relevant environmental legislation and regulation as applicable to our plant

    operations.

    3. Maintaining clean and green environment by plantation programs.4. Preserving natural resources by reducing energy and water consumption.5. Providing training to all the employees for achieving the required objectives and targets,

    subject to review.

    6. This policy is available to all our employees and can be made available to public ondemand.

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    QUALITY POLICY:

    This shall be achieved by

    1. Improvement in quality of raw material inputs2. Progressive increase in productivity and equipment efficiency.3. Total involvement of employees through participative management activities.4. Enhancing individual skills through training and motivation.5. Reduction of chronic losses.6. Technological innovations.

    TECHNOLOGY ABSORPTION

    RESEARCH AND DEVELOPMENT (R & D):

    a) Specific areas in which R & D carried out Trial for consumption of pond Ash /

    bed ash conducted and R & D cell

    continued to cater the requirement of

    improving the productivity with

    special attention on energy

    conservation.

    b) Benefits derived as a result of above R & D Improvement in output andquality of product.

    Cost of production reduced byuse of pond ash.

    c) Future plan of action Increase the percentage of fly ash in

    blended cement.

    d) Expenditure on R & D

    1. Capital2. Recurring3. Total4. Total R & D expenditure as a

    percentage of the total turnover

    Separate allocation was made,

    however, the company paid access @

    Re.0.75 per ton of cement dispatchedto the development commissioner of

    cement industry, Govt. of India who in

    turn assists financially to national

    council of cement and building

    materials to carryout research and

    development projects and programs in

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    the interest of the cement industry.

    During the year 2006-07 the company

    paid Rs.25.80 lakhs to the said

    authority. A sum of Rs.8.42 lacs was

    also paid by the vasavadatta cement

    section to the said authority towards

    contribution for R & D energy audit

    study.

    PERFORMANCE OF COMPANY IN MARKETING:

    In the year in which cement prices came under server downwards pressure your company

    has turned over satisfactory working results for the year ending 31st

    March 2007, while

    production of cement was higher at 59.69 lakh tones as against 54.64 lakh as against 54.64 lakh

    tonnes in the previous year, sales and other income increased from Rs.1361.84 crores to 1419.66

    crores from Rs.261 crores in the previous year, mainly due to a drop in other income by 30.96

    crores and increase interest and depreciation charges by 22.46 crores.

    TYPES OF SALES

    1.

    Depot Sales2. Site Sales

    Depot Sales: The required amount of cement is supplied to the dealers from the depot.

    The branches of the company make these sales.

    Site Sales: The Company to required group or organization dealers etc. directly sells the

    required quantity of cement.

    Distribution Channel:

    Kesoram cement follows intensive type of distribution channel. Services available in as

    many outlets as possible.

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    Dealers Selection:

    The Company selects the dealers after taking into consideration, the financial position the

    area and the dealers opinion regarding the product the company takes more attention for

    selecting dealers in the urban region.

    Sales promotion:

    The Company has got healthy sales promotions it has taken much concentration in

    advertising of the product through various means like

    1. Newspaper2. Television3. Wall painting4. Bus panels5. Shop painting

    REASON TO PREFER THE CEMENT:

    REASON NO.OF RESPONDENTS PERCENTAGE

    Quality 31 31

    Price 23 23

    Strength 40 40

    Others 06 06

    Total 100 100

    Most number of the respondents approximately 40% of the customers given an

    importance to the strength of cement which are available in the market for their own construction

    and next they prefer for the good quality cement. Now a days 31% of the customers prefer the

    quality in cement 23% of the customers also give an importance to the price of the cement.

    The middle class people were looking to save the money when they are buying any

    product.

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    GRADE PREFERENCE WHICH IS AVAILABLE IN THE MARKET

    GRADE NO.OF RESPONDENTS PERCENTAGE

    53 Grade 57 57

    43 Grade 08 08

    Both 35 35

    Total 100 100

    In the market there are 43 and 53 grade cement for available. The customer wants to

    build their constructions with strong and good quality cement. 57% of the customers prefers for

    the 53 grade cement that is they want to strength in the cement. 35% of the customer wants both

    43 and 53 grade cement. 8% of customers prefer for the 43 grade cement.

    The competition between the cement manufacturing companies is increasing day by day

    in the cement market thats why people customers preferred for the strong and good quality

    cement with less cost.

    PRODUCTION FIGURES OF THIS SECTION ARE AS UNDER

    2009-10

    (Mt)

    2008-09

    (Mt)

    2007-08

    (Mt)

    2006-07

    (Mt)Clinker 8,85,950 9,06,850 8,95,790 18,80,316

    Cement 10,56,742 10,46,166 9,84,574 20,14,264

    Clinker and cement production could have been still higher but for the stoppage of one

    kiln for about a month to carry out some modifications.

    There has been a substantial increase in the cost of raw materials, coal and power

    however; the same has been offset since cement prices have improved during the year due to

    good demand.

    Production of blended cement sold under the brand name "BIRLA SHAKTI" has

    increased from 5.09 lac tones a growth of 18% due to aggressive advertisement campaign. All

    efforts are being continued to raise the blended cement production further. The captive power

    generated during the year is 1050.08 lac units, which is highest generation ever. This includes

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    66.28 lac units supplied to AP TRANSCO. Captive thermal power plant continues to play an

    important role in controlling cost of cement production.

    The suit challenging the validity of imposition of electricity duty on captive power

    generation @25 paise per unit from 17/07/2003 by the government of Andhra Pradesh continues

    to be pending before the Honble High Court of Andhra Pradesh. The government has field the

    counter but the case has not yet been listed for hearing.

    Water requirement to run the cement plant as also the captive thermal power plant is met

    through our own reservoir created in our mines and the water position is, therefore comfortable.

    Industrial relation yes were cordial and peaceful Limestone mines of section bagged 1st

    prize in waste dump management, a forestation and community development from the India

    bureau of mines during the mines environment and mineral conservation week celebrations.

    The mines also got 2nd

    prize in overall performance also with first prize from

    environment and health management, hazard identification and risk management from the

    director general of mines safety during the mines safety week celebration.

    This unit is conscious of its social responsibilities towards the community at large. It

    rural and community developments activity include adoption of nearby villages, running an

    agricultural demonstration farm, a model dairy farm and undertaking many other social welfare

    activities, such as farmers training, animal health camps, distribution of agricultural implements,

    tree plantation, a forestation, clean and programs.

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    SCHEDULE OF CHANGES IN WORKING CAPITAL STATEMENT FOR THE YEAR

    ENDING 2005-06 OF KESORAM CEMENT LIMITED

    Particulars 2006Amount (Rs)

    2007Amount (Rs)

    Changes in Working Capital

    IncreaseAmount (Rs)

    DecreaseAmount (Rs)

    CURRENT ASSETS

    Inventories 230,24,07,828 255,18,52,443 24,94,44,615 -

    Sundry Debtors 201,42,28,443 184,37,25,247 - 17,05,03,196

    Cash and bank balances 19,78,35,867 24,83,13,629 5,04,77,762 -

    Other Current Assets 23,17,25,933 28,89,28,154 5,72,02,221 -

    Loans and Advances 156,01,54,141 116,53,13,167 - 39,48,40,974

    Total Current Assets

    (A)

    630,63,52,212 609,81,32,640

    CURRENT

    LIABILITIES

    Current Liabilities 185,59,95,199 161,23,30,585 24,36,64,614 -

    Provisions 45,12,32,233 76,21,94,061 - 31,09,61,828

    Total Current

    Liabilities (B)

    230,72,27,432 237,45,24,646

    Net Working Capital

    Decrease (A-B)

    399,91,24,780 372,36,07,994

    in Working Capital- 27,55,16,786 27,55,16,786 -

    TOTAL 399,91,24,780 39991,24,780 87,63,05,998 87,63,05,998

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    INTERPRETATION:

    1. The inventories were increased by Rs.24, 94,44,615 as there was additional purchase ofraw materials.

    2. Sundry Debtors were decreased by Rs.17,05,03,196 as the cash was collected.3. Cash at bank was increased by Rs.5,04,77,762, due to the collection of Loans and

    Advances from the employees.

    4. The current liabilities were decreased by Rs.24,36,64,614 as they were repaid.5. The Net working capital was decreased by Rs.27,55,16,786, due to decrease in current

    assets.

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    SCHEDULE OF CHANGES IN WORKING CAPITAL STATEMENT FOR THE YEAR

    ENDING 2006-07 OF KESORAM CEMENT LIMITED

    Particulars 2007

    Amount (Rs)

    2008

    Amount (Rs)

    Changes in Working CapitalIncrease

    Amount (Rs)

    Decrease

    Amount (Rs)

    CURRENT

    ASSETS

    Inventories 255,18,52,443 376,88,27,777 121,69,75,334 -

    Sundry Debtors 184,37,25,247 245,94,52,581 61,57,27,334 -

    Cash and bankbalances

    24,83,13,629 27,24,22,341 2,41,08,712 -

    Other Current

    Assets

    28,89,28,154 11,81,99,412 - 17,07,28,742

    Loans and

    Advances116,53,13,167 206,22,47,261 89,69,34,094 -

    Total Current

    Assets (A)

    609,81,32,640 868,11,49,372

    CURRENT

    LIABILITIES

    Current Liabilities 161,23,30,585 226,82,92,085 - 65,59,61,500

    Provisions 76,21,94,061 135,70,49,221 - 59,48,55,160

    Total Current

    Liabilities (B)

    237,45,24,646 362,53,41,306

    Net Working

    Capital (A-B)

    372,36,07,994 505,58,08,066

    Increase in

    Working Capital

    133,22,00,072 - - 133,22,00,072

    TOTAL 505,58,08,066 505,58,08,066 27537,45,474 275,37,45,474

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    INTERPRETATION:

    1. The inventories were increased by Rs.121,69,75,334 as there was additional purchase ofraw materials.

    2. Sundry debtors were increased by Rs.61,57,27,334 as the company allowed credit sales toits customers.

    3. Cash at bank was increased by Rs.2,41,08,712 due to the collection of loans and advancesfrom the employees.

    4. The current liabilities were increased by Rs.65,59,61,500 as the inventory was purchasedon credit.

    5. The net working capital was increased by Rs.133,22,00,072 as the current assets weremore than current liabilities.

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    SCHEDULE OF CHANGES IN WORKING CAPITAL STATEMENT FOR THE YEAR

    ENDING 2008-09 OF KESORAM CEMENT LIMITED

    Particulars 2007

    Amount (Rs)

    2008

    Amount (Rs)

    Changes in Working CapitalIncrease

    Amount (Rs)

    Decrease

    Amount (Rs)

    CURRENT ASSETS

    Inventories 376,88,27,777 442,17,01,810 65,28,74,033 -

    Sundry Debtors 245,94,52,581 273,07,35,205 27,12,82,624 -

    Cash and bank balances

    27,24,22,341 40,54,21,333 13,29,98,992 -

    Other Current Assets 11,81,99,412 21,46,91,785 9,64,92,373 -

    Loans and Advances 206,22,47,261 429,01,79,191 222,79,31,930 -

    Total Current Assets (A)868,11,49,372 1206,27,29,324

    CURRENT LIABILITIES

    Current Liabilities 226,82,92,085 303,03,23,592 - 76,20,31,507

    Provisions 135,70,49,221 330,39,27,056 - 194,68,77,835

    Total Current Liabilities

    (B)

    362,53,41,306 633,42,50,648

    Net Working Capital (A-B)505,58,08,066 572,84,78,676

    Increase in Working Capital67,26,70,610 - - 67,26,70,610

    TOTAL 572,84,78,676 572,84,78,676 338,15,79,952 338,15,79,952

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    INTERPRETATION:

    1. The inventories were increased by Rs.65,28,74,033 raw materials were purchased.2. Sundry debtors were increased by Rs.27,12,85,624 as the company allowed credit sales.3. Cash and bank balances were increased by Rs.13,29,98,992 as the employees repaid

    loans and advances.

    4. The current liabilities were increased by Rs.76,20,31,507 due to increase in creditpurchases of raw materials.

    5. The networking capital was increased by Rs.67,26,70,610 due to increase in currentassets.

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    SCHEDULE OF CHANGES IN WORKING CAPITAL STATEMENT FOR THE YEAR

    ENDING 2009-10 OF KESORAM CEMENT LIMITED

    Particulars 2008

    Amount (Rs)

    2009

    Amount (Rs)

    Changes in Working Capital

    Increase

    Amount(Rs)

    Decrease

    Amount (Rs)

    CURRENT ASSETS

    Inventories 442,17,01,810 589,06,12,970 146,89,11,160 -

    Sundry Debtors 273,07,35,205 380,17,05,637 107,09,70,432 -

    Cash and bankbalances

    40,54,21,333 56,85,52,594 16,31,31,261 -

    Other Current Assets 21,46,91,785 22,36,41,866 89,50,081 -

    Loans and Advances 429,01,79,191 527,13,80,085 98,12,00,894 -

    Total Current

    Assets (A)

    1,206,27,29,324 1,575,58,93,152

    CURRENT

    LIABILITIES

    Current Liabilities 303,03,23,592 363,11,25,661 - 60,08,02,069

    Provisions 330,39,27,056 345,28,62,522 - 14,89,35,466

    Total Current

    Liabilities (B)

    633,42,50,648 708,39,88,183

    Net Working

    Capital (A-B)

    572,84,78,676 867,19,04,969

    Increase in Working

    Capital

    294,34,26,293 - - 294,34,26,293

    TOTAL 867,19,04,969 867,19,04,969 369,31,63,828 369,31,63,828

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    INTERPRETATION:

    1. The inventories were increased by Rs.146,89,11,160 as there was additional purchase ofraw materials.

    2. Sundry debtors were increased by Rs.107,09,70,432 because the credit sales were more.3. Cash at bank were increased by Rs.16,31,31,261 due to the collection of loans and

    advances from the employees.

    4. The current liabilities were increased by Rs.60,08,02,069 due to increase in creditpurchases of raw material.

    5. The networking capital was increased by Rs.294,34,26,293 due to increase in currentassets.

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    SCHEDULE OF CHANGES IN WORKING CAPITAL STATEMENT FOR THE YEAR

    ENDING 2010-11 OF KESORAM CEMENT LIMITED

    Particulars 2009

    Amount (Rs)

    2010

    Amount (Rs)

    Changes in Working CapitalIncrease

    Amount (Rs)

    Decrease

    Amount (Rs)

    CURRENT ASSETS

    Inventories 589,06,12,970 916,19,41,383 327,13,28,413 -

    Sundry Debtors 380,17,05,637 542,88,86,145 162,71,80,508 -

    Cash and bank

    balances56,85,52,594 80,44,88,277 23,59,35,683

    Other Current Assets 22,36,41,866 30,13,37,962 7,76,96,096 -

    Loans and Advances 213,24,11,958 287,46,21,844 74,22,09,886 -

    Total Current

    Assets (A)

    1,261,69,25,025 1,857,12,75,611

    CURRENT

    LIABILITIES

    Current Liabilities 363,11,25,661 528,62,44,550 - 165,51,18,889

    Provisions 31,38,94,395 14,99,25,238 16,39,69,157

    Total Current

    Liabilities (B)

    394,50,20,056 543,61,69,788

    Net Working

    Capital (A-B)

    867,19,04,969 1,313,51,05,823

    Increase in Working

    Capital

    446,32,00,854 - - 446,32,00,854

    TOTAL 1,313,51,05,823 1,313,51,05,823 611,83,19,743 611,83,19,743

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    INTERPRETATION:

    1. The inventories were increased by Rs.327,13,28,413 as there was additional purchase ofraw materials.

    2. Sundry debtors were increased by Rs.162,71,80,508 because the credit sales wereallowed by the company.

    3. Cash at bank was increased by Rs.23,59,35,683 due to the collection of loans andadvances from the employees.

    4. The current liabilities were increased by Rs.165,51,18,889 due to increase in creditpurchases.

    5. The net working capital was increased by Rs.446,32,00,854 as current assets were morethan current liabilities.

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    RATIO ANALYSIS

    A ratio is simple mathematical expression. It is the number expressed in terms of another

    number, expressing the quantitative relationship between the two numbers Ratio Analysis is the

    technique of interpretation of financial statements with help of various meaning ratios. Ratios do

    not add any information that is already available, but they show the relationship between two

    items in a more meaningful way. They help us to draw certain conclusions. Comparison with

    related facts is the basis of ratio analysis.

    Ratio may be used for comparison in any of the following ways.

    1)

    Comparison of a firm with its own performance in the past.

    2) Comparison of one firm with another firm in the industry.3) Comparison of one firm with the industry as a whole.4) Comparison of an achieved performance with pre-determined standards.5) Comparison of one department of a concern with other departments.

    CLASSIFICATION OF RATIOS

    Several Ratios calculated from the accounting data, can be grouped into various classes

    according to the financial activity or function to be evaluated.

    In view of the requirements of the various users of ratios, they are classified into the

    following four important categories.

    i) Liquidity Ratiosii) Leverage or Solvency Ratiosiii) Efficiency or Activity Ratiosiv) Profitability Ratios

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    LIQUIDITY RATIOS

    Liquidity refers to the ability of a concern to meet its current obligations as and when

    these become due. The short-term obligations are met by realizing amounts from current,floating or circulating assets.

    The current assets should either be liquid or near liquidity. These should be convertible

    into cash for paying obligations of short-term nature.

    If current assets can pay off current liabilities, then liquidity position will be satisfactory.

    On the other hand, if current liabilities may not be easily met out of current assets then liquidity

    position will be bad. The bankers, suppliers of goods and other short-term creditors are

    interested in the liquidity of the concern. They will extend credit only if they are sure that

    current assets are enough to pay out the obligations.

    A very high degree of liquidity is not good for a firm because such a situation represents

    excessive funds of firm being tied in currents assets. Therefore, it is necessary to strike a proper

    balance between high liquidity and lack of liquidity.

    The most common ratios, which measures the liquidity of the firm are as follows:

    1. Current Ratio2. Quick Ratio

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    1. CURRENT RATIO

    This Ratio establishes the relationship between Current Assets and Current Liabilities. The

    Current Ratio is the measure of firms short-term solvency.

    It indicates the availability of Current Assets in rupees for every one rupee of Current

    Liabilities.

    Generally 2:1 is considered ideal for a concern.

    If the ratio is less than 2:1 the firm experiences difficulty in meeting its current

    obligations and if the ratio is higher than 2:1 there will be idle assets in the firm.

    It is calculated as follows:

    Current Ratio =Current Assets

    Current Liabilities

    For the calculation of this ratio Current Assets include cash, bank, short term

    investments, bills receivable, trade debtors, short term loans and advances, inventory and prepaid

    expenses. Current Liabilities include Bank overdraft, bills payable, trade creditors andunclaimed dividends.

    YearsCurrent Assets

    Amount (Rs.)

    Current Liabilities

    Amount (Rs.)Ratio

    2006-07 609,81,32,640 237,45,24,646 2.56 : 1

    2007-08 868,11,49,372 362,53,41,306 2.39 : 1

    2008-09 1,206,27,29,324 633,42,50,648 1.90 : 1

    2009-10 1,575,58,93,152 708,39,88,183 2.22 : 1

    2010-11 1,857,12,75,611 543,61,69,788 2.22 : 1

    Average 1,223,38,36,020 497,08,54,914 2.49 : 1

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    Graph Showing the Current Ratio

    INTERPRETATION:

    The average current ratio of the company is 2.49 : 1; the ideal current ratio is 2: 1. After

    comparing the companys average current ratio (2.49:1) with the standard ratio (2:1), it is

    analyzed that the companys liquidity status is satisfactory.

    0.00

    0.50

    1.00

    1.50

    2.00

    2.50

    3.00

    3.50

    Chart Title

    Series1

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    2. QUICK OR ACID TEST RATIO

    Quick Ratio also called as Acid Test Ratio or Liquid Ratio. This ratio establishes the

    relationship between liquid assets and current liabilities. Quick assets are those, which can be

    converted into cash very quickly.

    They include cash balance, bills receivable, sundry debtors, and short-term investments.

    Quick liabilities include all those current liabilities excluding bank overdraft. The desirable

    norm for this ratio is 1 : 1, it is considered ideal for a concern.

    Quick Ratio = Quick AssetsCurrent Liabilities

    YearsQuick Assets

    Amount (Rs.)

    Current Liabilities

    Amount (Rs.)Ratio

    2006-07 354,62,80,197 237,45,24,646 1.45 :1

    2007-08 491,23,21,597 362,53,41,306 1.35 : 1

    2008-09 321,54,29,486 633,42,50,648 1.21 : 1

    2009-10 986,52,80,182 708,39,88,183 1.39 : 1

    2010-11 940,93,34,228 543,61,69,788 1.73 : 1

    Average 618,97,29,138 497,08,54,914 1.40 : 1

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    Graph Showing the Quick Ratio

    INTERPRETAITON:

    The average quick ratio of the company is 1.40 : 1, the ideal quick ratio is 1:1. After

    comparing the companys average quick ratio (1.40:1) with the standard ratio (1:1). It is

    analyzed that the companys liquidity status is satisfactory.

    0.00

    0.20

    0.40

    0.60

    0.80

    1.00

    1.20

    1.40

    1.60

    1.80

    1.45

    1.35

    1.21

    1.39

    1.73

    QUICKRATIO

    FINANCIAL YEARS

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    CONCLUSIONS

    1. The liquidity positon of the company was satisfactory.

    2. The overall working capital position of the company was satisfactory.

    3. The current liabilities were increased as the company purchased the raw material on

    credit basis.

    4. The amount of sundry debtors have been increased as the company has allowed more

    credit sales to its customers.

    5. Loans were increased as the company was providing more short term loans.

    6. Additional inventories were purhased as there was heavy demand.

    7. Cash and bankbalances were increased as the employees have repaid loans and

    advances.

    8. The provisions were increased as the company allocated more amount of financial

    resources to it.

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    SUGGESTIONS

    1. The company should concentrate on recovery of debtors by reducing credit sales.

    2. The company is providing more loans to its employees. So this has to be reduced.

    3. Necessary steps should be taken to improve sales and reduce the stock.

    4. The company has to manage its current liabilities properly.

    5. The company has to follow the same trend as its liquidity status is satisfactory.

    6. The company has to follow the same trend in maintaining its working capital.

    7. It is advised that the company has to reduce the credit purchases of raw materials.

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    BIBLIOGRAPHY

    1. IM PANDEY - Financial Management, Vikas Publishing HousePrivate Limited.

    2. D. CHANDRABOSE - Fundamentals of Financial Management, PrenticeHall of India Private Limited

    3. Annual Reports of Kesoram Cement Limited.

    4. Website : www.kesoramcement.comwww.google.com