Analysis of Existing Products

Websites

This webpage stood out a lot for me as The branding and page organisation were designed well to suit the target audience for the artist. The house colours of this webpage is grey and blue. However The webpage isn’t very user friendly as their are too many components on the page which can be confusing for users and audiences so for our digipack we will unsure that our webpage is not to complicated and appeals to our target audience.

Good branding

Effective interactive components to keep target audience involved and up to date with the latest. We will incorporate a Twitter link on our webpage

Videos of latest tracks make the webpage fun and interesting for the audience. We will have a latest release video on our page.

A wide range of links, effective as it gives users no limits.

James Blunt

Corrine Bailey Rae

As soon as I logged onto this webpage music began to play automatically which was very striking I think we could use this technique on our webpage as it is entertaining for our audience and will keep them interested from the start. The branding on this webpage is very simple but sophisticated and has been designed well to suit the genre of music. The house style colour consists of white, grey and beige. There are not many pictures which leaves the main focus on the artist which I think is effective

Interactive links to social networks such have been used to keep audiences up to date we will have this on our webpage and also latest news about our artist

BRANDING FONT IDEAS

http://www.corinnebaileyrae.net/ http://www.jamesblunt.com/