Ways to make your freelance business resilient.Tips to keep your freelance business growing during turbulent times.

PRESENTED BY Cami MacNamara

”

"Resilience is knowing that you are the only one that has the power and the responsibility to pick yourself up."

Mary Holloway

Life always takes unexpected twists and turns.

About Me

Married 30 years

Brad23 year old son

BuickLives up to his name

Tank

About Me

My parents

Glenn & JessieMy neighborhood

Alki BeachFav vacation spot

NOLA

South Seattle College, 2000-2003Web Design & Development

Certification

Studied graphic design. Fell in love, got married, and moved to Seattle my junior year.

Fresno State

I took yearbook all 4 years of high school and it shaped what I do now as a web designer.

Yearbook Editor

Retail allocation analyst for both companies. 1992-1997

Jay Jacobs & Eddie Bauer

This changed everything and I didn’t want to work a 9-5. 1997

Motherhood

Partner in a gift and trophy business for the polo industry. 1998-1999

Divotstompers

Professional History Education

Est. 2002

I don’t outsource any design work and run my business from my home office.

Solopreneur

I provide WordPress web design services for small businesses and nonprofits.

Services

These two tools are the foundation of my web design business.

Beaver Builder / GoDaddy Pro

I have built 500+ sites in the last 18 years and currently have over 200 active clients.

Over 500 sites

About WebCami Site Design

Since 2018.

GoDaddy Pro Ambassador

Since 2017.

GoDaddy Pro Council

10 tips to make your freelance business resilient.

1. STAY SMALLOperate with low overhead

in goods time and bad.

Always plan for the

unexpected.

”

2. WORK FROM HOMEThis may become our new

normal, anyway. Do you

really need commercial office

space?

”

While sitting at your desk you can see the door and

the incoming stream of people and energy.

Feng Shui desk placement = Power position

3. SELL SUBSCRIPTIONSRecurring revenue through

subscription services can

become a base income that

sustains you in hard times.

”

4. EMBRACE PAYMENT PLANS

50% down, 50% upon

completion can leave a lot of

money in limbo if a client is

late with deliverables needed

to complete the job.

”

5. INVEST IN PRODUCTIVITY TOOLS

Every tool you use to manage

your business saves you time

and that frees you up to

make more money.

”

6. DEFINE YOUR PROCESS

Having systems in place for

everything you do will keep

you focused and help you

master your daily tasks.

”

7. USE EMAIL TEMPLATES

If you are answering the

same questions or sending

the same information to

clients over and over, you

need to build email

templates.

”

8. FIND SUPPORTJoin a business group.

Attend a meet up.

Get to know your competitors.

Ask for advice.

”

9. SET BOUNDARIESBeing responsive does not

mean you are available 24

hours a day, 7 days a week,

year-round.

”

10. ALWAYS TELL A GOOD STORY

Ask yourself, “what story do I

want my clients to tell?” Keep

this in mind with each client

interaction. A good

reputation is more valuable

than money.

”

GoDaddyProWebsite & client management tool (ManageWP)

Beaver BuilderPage Builder system for WordPress

Profitable Project PlanTraining by Jennifer Bourn

WP ElevationTraining by Troy Dean

CalendlyOnline scheduling system

Business Networking InternationalNetworking

1. Why I never outsourced my design work

2. Setting up an office for your web design business

3. How ManageWP Changed My Life

4. How to Make Sure You Always Get Paid as a Freelancer

5. Annual subscription costs for my web design business

6. Keep Training! Profitable Project Plan Has Opened

Enrollment for 2020

7. WebCami’s Toolbox: Mixmax

8. Why a BNI membership is good business for a web

designer

9. How to control your schedule so your clients don’t do it for

you

10. Webcami Site Design: From WordPress to business

coaching (GoDaddy Garage 2017)

Reference MaterialSLIDES: webcamicafe.com/resilient

Recommendations

Thank you!

(Photo by Justin Nealey)

webcami.commy main business site

webcamicafe.comwhere I blog about running my business

facebook.com/groups/webcamicafeonline community for freelance web designers

linkedin.com/in/webcamimy professional resume

instagram.com/walksonalkiTank’s daily walk on Alki Beach