Ways to get your newsletters opened

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Post on 28-Jun-2015

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  • 1. I F T H E Y D O N O T O P E N Y O U R N E W S L E T T E R S A N D A C T U A L L Y R E A D T H E M Y O U C A N N O T G E N E R A T E A N Y O P P O R T U N I T I E S 3 Ways to Get Your Newsletters Opened and 2 Ways to Get Them Read

2. C O N S I D E R T H E S E T W O H E A D L I N E S : N E W H E A L T H R E F O R M R E G U L A T I O N S R E L E A S E D H O W T O A V O I D T H E L A T E S T R E G U L A T O R Y T R A P S D U E T O H E A L T H R E F O R M Promise a Measurable Result 3. N E W H E A L T H R E F O R M R E G U L A T I O N S R E L E A S E D 4 R E G U L A T O R Y P R O B L E M S F O R E M P L O Y E R S A N D H O W T O A V O I D T H E M Use Numbers 4. M O S T N E W S L E T T E R U S E M U L T I P L E A R T I C L E W I T H C L I C K H E R E T O R E A D M O R E Y O U M E R E L Y H A V E T O C H E C K Y O U R C L I C K T H R O U G H R A T E S T O U N D E R S T A N D T H A T T H E S E D O N O T G E T R E A D . U S E O N E A R T I C L E O N E P A G E W I T H A C A L L T O A C T I O N Keep Then to One Idea to Get Them Read 5. D O Y O U W A N T T O K N O W H O W T O B E C O M P L I A N T W I T H H E A L T H R E F O R M ? S T U D I E S H A V E S H O W N T H A T Q U E S T I O N S I N Y O U R H E A D L I N E O R S U B J E C T H A V E T H E L O W E S T O P E N R A T E S S T A Y W I T H H O W T O O R 1 0 W A Y S T O Avoid Questions 6. E V E R Y O N E I S B U S Y B U T T H E Y H A V E T I M E T O R E A D T W O P A R A G R A P H S W H E N Y O U R S U B S C R I B E R S K N O W T H A T Y O U A R E S H O R T Y O U R O P E N R A T E S I N C R E A S E Keep Them Short 7. Call Mel Schlesinger (336) 525-6357 mel@melschlesinger.com