Ways to get Your Business Marketed through Yard SignsYou love them. You hate them. Just admit it; those pesky little signs that litter the side of the roadprovide your stop-light entertainment, and whether you realize it or not, put the company who isadvertising there at the forefront of your mind when the time comes that you need their services. Evenif its the farthest thing from your mind at the time, the businesses who put themselves out on the sideof the road all over town will be the first you’ll think when you want to sell your home, put up someChristmas lights, or find a new lawn service.

As a business, there is no better (or more affordable) way to get your name out there than through yardand property signs.First – realize that although they work at stoplights, they are also very effective to put in customers’yards when you perform a service in their homes. Many homeowners in the area will see that sign andyou become a trusted partner just by virtue of having provided service for a neighbor of theirs.

There are more uses for yard signs that you’ve probably never thought of!

Spread information about new products or a special sale you’re having.

Promote an event you’re hosting.

Promote a candidate or campaign. It doesn’t have to be political. Showing your support for alocal campaign or taking a position on relevant issues can give your customers something torelate to and makes them much more likely to choose you over a competitor if they feel likethey can connect with you and your business.

Give directions. Don’t let your customers get lost! Nothing is more frustrating than not beingable to find where you’re going, and as a company you never want to risk the chance ofcustomers simply giving up because they can’t find where you’re located. Whether it’s simply aweekend yard sale or a tricky to find business, yard signs are a simple way to grab yourcustomers’ attention and ensure that they get to you without any problems.

Announce your grand opening. Chances are that there are going to be people excited aboutyour opening… if they know about it. One of the simplest ways to spread the word is throughyard signs.

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