ways to enhance your use of social media prime minister’s office and cabinet office communications
TRANSCRIPT
Ways to enhance your use of social media
Prime Minister’s Office and Cabinet Office Communications
Guiding principles
Presentation title - edit in Header and Footer
Top Social Platforms: Growth in Active Users 2015
Social media changes
Declining use of traditional
media
Decreasing trust in
institutions
Trust in online comment is
high
Level of trust in friends’ comments
Twitter stats
6,000 Tweets are tweeted every second
500 million Tweets tweeted every day
200 billion Tweets tweeted every year
Six ‘T’s of Social MediaType of content
Targeted
Timing
Threshold
Testing stuff
Topical
Video A total of 38.2 billion free videos were watched online in the second quarter
of 2014 – up 43% from the previous year. Almost three-fifths of those viewed on smartphones. (Source: Adobe)
But meanwhile…
The average attention span dropped by about a third from 2000 to 2015. (Source: National Centre for Biotechnology Information).
So CREATE AND USE VIDEO AND MAKE AN IMPACT IN THE FIRST FEW SECONDS!
GCS and the digital landscape
GCS website
Improving digital capability across government
Creating impact online
Identifying skills gaps
Improving evaluation
Proper measurement of our communications is vital to digital.
Digital tools to use to find out more
http://www.topsy.com
Twitter Analytics tool to find out most engaged with tweets, most shared link on any given topic
www.rightrelevance.com
Identify trending content and influencers on any given topic
www.followthehashtag.com
Monitor hashtag usage, geolocation, contributors, reach and impressions
GDS Style GuideFor more details on how to write for government, go to the GDS style guide at: https://
www.gov.uk/guidance/style-guide