ways to deal with mobile app abandonment rate
TRANSCRIPT
Are you struggling to convert your app users into
lifelong customers & boost the avg. life time value (LTV)?
Rishabh Software is proficient at building intuitive, engaging mobile apps for a diversified
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Sources: webanalyticsworld.net | statista.com | dazeinfo.com | localytics.com
4 WAYS TO DEAL WITH MOBILE APP ABANDONMENT
4 WAYS TO DEAL WITH MOBILE APP ABANDONMENT
Mobile app abandonment is more than just a metric for businesses worldwide. It reduces daily active users of your app, resulting in loss of customers as well as business revenue
MOBILE APP ABANDONMENT RATE
= {1 - App User Retention Rate
24%
FACTAccording to a report by
Localytics, mobile app user abandonment is the second
highest application engagement issue since 2012
of users abandon the
app after first use
Top Reasons Why Users Abandon Apps
Crashes & BugsTechnical flaws &
errors can lead users to mobile
app abandonment
Poor UX DesignA bad UX can leave users confused &
frustrated
Load TimesUsers quit if your app's avg. loading time is beyond 3
seconds
loading...
Ad ClutterIn-app ads restrain
users from performing their
activities in one go
How To Tackle Mobile App Abandonment
Simplify OnboardingA seamless app onboarding experience can significantly
reduce app abandonment rate. Simplify sign up and login as
well as don't overload your users with excessive information.
Push NotificationsIt is a proven method of increasing user retention and helps
you send target messages to customer like discounts and
promotions, giving them a compelling reason to return to your
app.
Mobile PersonalizationPersonalization is the key to delivering a more unique,
relevant experience. Aligning the experience with user's
needs is more likely to make them loyal to your app.
App UpdateApps should be regularly iterated whether they are MVP or
fully functional. Updating the app experience and features
regularly can help you keep users engaged and interested.
WHAT IS APP ABANDONMENT
UPDATES
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