wavelength reconnect 2: leading in a connected world

September 18 – 19 | reconnect 2 doing buSineSS in a connected world connect 2012

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DOING BUSINESS IN A CONNECtED wORLDDigitisation. Personalisation.Social media. Facebook. Twitter. LinkedIn… We lead in an increasingly connected, disrupted and immediate world. Relationships with consumers, employees and peers are being revolutionised. Entirely new business models and technologies are being created which threaten extinction for many traditional ways of doing business.

What does all this mean for us as leaders, managers of supply chains, recruiters, consumers, innovators?

What about our “personal brands” as leaders? Should you be on Twitter? Is Facebook just for your teenage kids? Will Facebook even be here in two years time?

Adrian and Liam have been busy again scouring the world for people who can inspire, educate and challenge us.

September 18 – 19 | reconnect 2 doing buSineSS in a connected world connect 2012 | 2 >

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From Silicon ValleYFor two decades Silicon Valley has been the engine room of the digital revolution. We are delighted that two pioneers of the Valley are jumping the pond to join us.

george anders is a Pulitzer Prize winning journalist and best selling author who writes for the New York Times and Harvard Business Review.

George will share his insights in to how social media is transforming the ways top companies are recruiting talent and how leaders use (or do not use) Twitter and other platforms to manage their public profiles. He should know, because he recently interviewed the CEO’s of America’s top 100 companies. @georgeanders

lisa gansky is a pioneering tech entrepreneur, angel investor, social innovator and author and has a passion for how the internet can be used to encourage sharing and new business models.

Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But is a fundamentally different model taking root? One in which consumers have more choices, more tools, more information, and more peer-to-peer power. Lisa calls it the Mesh and she argues in her book The Mesh: Why the Future of Business Is Sharing, that it will dominate the future. She is the “instigator” behind the Mesh Directory (http://meshing.it) which now lists 7,000 ‘meshy’ businesses around the world. @instigator

From loS angeleSHamilton chu is Director of Strategic Initiatives at Blizzard. This phenomenon would simply not exist without the technologies of a connected world.

Founded by three UCLA graduates in 1991, it is now a huge online video gaming business probably best known for its World of Warcraft and Diablo games, which between them have tens of millions of monthly subscribers. Hamilton is a self-confessed geek who took his bedroom passions to world domination!

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From nairobiIf you think all roads digital lead to Palo Alto, think again. Kenya is fast emerging as a hub of invention and creativity where necessity in the face of massive social problems is the mother of digital innovation. We will be joined in Hampshire by two of the leaders of this revolution.

John waibochi is one of Africa’s new breed of highly successful entrepreneurs creating businesses in the spaces opened by the explosion in use of mobile phones amongst all strata of society. John is founder and CEO of Virtual City in Nairobi.

In 2010, he was awarded Nokia’s Growth Economy Venture Challenge £1,000,000 prize – beating entrants from 54 countries. The challenge set by Nokia was: “To build a product, which will be a profitable business, that improves the lives of people who live in a part of the world where they make less than $5/day”. @johnwaibochi

erik Hersman, a Senior TED Fellow, is a globally respected technologist, blogger and innovator specialising in the impact and application of technology throughout Africa.

Erik runs two popular websites – WhiteAfrican and AfriGadget – and is based at the iHub (which he created) in Nairobi, which connects 8,000 entrepreneurial innovators across East Africa. He is Co-Founder of Ushahidi (“testimony” in Swahili) a groundbreaking crowd sourcing website created to map incidents of violence during the 2007–2008 Kenyan crisis. Ushahidi has since been used around the world in a wide range of initiatives from reporting violence in Madagascar to election monitoring in Afghanistan.@whiteafrican

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From VancouVeraaron magness is in charge of marketing for coastal.com, an online business selling spectacles around the world. Coastal aims to disrupt and capture what it sees as an unnecessarily expensive and complacent market.

Aaron previously served as senior director of brand marketing and business development at Zappos.com, based in Las Vegas. The wildly successful Zappos is widely seen as the first online brand created through social media. Aaron created a culture in which any employee can tweet, Facebook whenever they like about whatever they like, customers can have direct access via those platforms and the CEO has 2.5 million followers on Twitter: “If you are scared to let all your employees use social media to interact with customers, you have a culture problem not a social media problem”. @macknuttie

James leeson is Head of Online Category Management at John Lewis. John Lewis has executed one of the most successful transitions from offline to online retail. But the challenges - technical and cultural - were huge.

Would online sales damage store sales, would in store partners promote the site, would John Lewis’s traditional customer base use it and could John Lewis’s legendary customer service standards be maintained? James has the answers.

Before he joined JLP, James was a director at amazon.co.uk. He will be joined by nick white – Connect alumni – Head of Commercial at Waitrose.com, responsible for growing online at this hugely successful retailer. A real, warts and all insight into doing business in a connected world.

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and, FinallY, From bracKnell!


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whENStarts: 12:45 18 September 2012Ends: 16:30 19 September 2012

VENUERivervale Barn, Mill Lane, Yateley, Hampshire GU46 7SS

GEttING thEREBy Car: Rivervale Barn is easily accessible from the M4, A30 and the M3 and is near the town of Yateley, in the northeast corner of Hampshire. It is approximately an hour from London.

By train: A few stations service the venue. The nearest main station is Fleet, with two smaller stations being Crowthorne and Sandhurst (Berks). Travel time is about 50mins from London. We suggest that you arrive into Fleet as we will be providing coach transfers to the venue and it has a taxi rank unlike the smaller stations where you will have to pre-book a taxi.

Coach transfers: We will provide coach transfers at the following times:

18 Sept – At 12.15 prompt a coach will depart from Fleet station and each of the hotels to bring you all to Rivervale Barn.18 Sept 21.30 – Rivervale Barn to Hotels 19 Sept 08.00 – Hotels to Rivervale Barn 19 Sept 16.30 – Rivervale Barn to Fleet Station and Hotels.


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hOtELSWe have held rooms at the following two hotels. Please ensure you book your own accommodation and quote the reference listed to ensure you get the rates Wavelength has negotiated. Please note that for any cancellations, please confirm with the hotels by email.

Important: The deadline for booking with these hotels is COP Monday 13 August, after this point we cannot guarantee room availability or the Wavelength negotiated rate.

As the start time has changed for the 18th Sept to 12:45 some of you may wish to cancel your room for the evening of the 17th. We suggest that you do this as soon as possible via email.

whAt tO wEARthis one may involve wellies again…! we’ll keep you posted!

hOtEL thE CASA hOtELPrice £70 / nightRef Book by phone quoting reference

WavelengthHandford Lane, Yateley, Camberley West, Hampshire, GU46 6BTTel: +44 (0)1252 873275E: [email protected]

web www.thecasahoteluk.com

hOtEL thE BROOK wAtERLOOPrice £70 / nightRef Book by phone quoting reference

BK21896Duke’s Ride, Crowthorne, Bracknell, Berkshire, RG45 6DWTel: +44 (0)1344 777 711E: [email protected]

web www.brook-hotels.co.uk/hotels/waterloo-hotel-bracknell

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RECONNECt 21 Reconnect 2 will take place at the Rivervale

Barn, Mill Lane, Yately, Hampshire GU46 7SS. Please note that this is a fairly remote location within Hampshire and it is very unlikely that there will be any reception for mobile communication devices.

2. Connect members are responsible for organising their own transport to the venue for the beginning of Reconnect 2 on day 1, and their return transport home at the end of the event on day 2. Please note that we do not accept any liability to Connect members if they are unable to enjoy part or all of the event because of the delay or failure of transport that is not provided by us.

3. Connect members are also responsible for organising their own hotel accommodation for Reconnect 2.

4. Wavelength will provide transfer by coach to and from the venue to members’ hotels during Reconnect 2.

5. Food: Wavelength will provide light refreshments lunch and dinner on day 1, and light refreshments and lunch on day 2. Members will need to organise their own breakfasts.

6. Passport and Visa requirements: any Connect members who do not hold a British or EU member state passport should contact the appropriate consulate authority in their country of residence for full details of the relevant visa or travel authorisation requirements, and any health requirements that apply for travel from that country to the UK. Connect members who do not hold a British or EU member state passport should ensure that they have comprehensive medical insurance, which includes hospital treatment and medical evacuation. You should seek medical advice before travelling to the UK from your doctor, practice nurse or travel health clinic, and ensure that all appropriate vaccinations are up-to-date.

7. There is no minimum number of persons required for the event to take place.

8. As Connect members are responsible for their own outward and homeward transport no arrangements have been made by Wavelength in the event that those outward or homeward journeys are delayed.

9. The proportion of Connect members’ membership fee attributable to Reconect 2 will be held in a trust account.

10. In exceptional circumstances Wavelength may need to alter the details given in this brochure. If any changes to these details are required then Wavelength will make these changes clear to Connect members.

connect 2012 | 8 >

wavelength reconnect 2: leading in a connected world

Technology