water purifier industry
TRANSCRIPT
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WATER PURIFIER INDUSTRY
Presented to:-
Prof. Nikhil Rao
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GROUP NO. 5
Amit Soni 18
Ankit Sheth 29
Ashish Nagori 35 Chandni Doshi 46
Chandrashekhar P 47
Fareena Rawther 67
Harshad Makwana 76
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About the industry
Need for water purification
Types of water purification system:1. Ultra Violet based
2. Reverse Osmosis based
3. Chemical based
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KEY PLAYERS IN THE INDUSTRY
Eureka Forbes
Kent
Ion exchange Usha Breta
Philips
Luminous
Whirlpool
Hindustan Lever
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Market Size : Approximately Rs.1400 Cr.
Market Share :Ultra violet water purification system:
Eureka Forbes 68%
Reverse Osmosis purification system:
Eureka Forbes 60%
Kent RO system 40%
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EUREKA FORBES
Pioneer in home water purifiers
Over 70 million litres of Aquaguard
Worlds largest manufacturer of UV
based purification system.
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4 Ps
Product
Price
Promotion Place
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PRODUCT
Aquaguard Classic
Aquaguard Ultra
Aquaguard Total RO SMART
Aquaguard Total RO SMART TURBO
Aquaguard Total NF
Aquaguard Hi-Flo
Aquaguard Compact
Aquaguard Booster
Aquaguard Total Sensa
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Aquaguard Classic
3 in 1 water purifier
Aquaguard Ultra
Ultrafiltration Membrane
Aquaguard Total NF
The revolutionary NF AMP Sweetness+.The ultimate in purity and freshness
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PRICE
Price Range Rs 1,600/- to 20,000/-
Special Discounts on Bulk Buying
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PROMOTION
DIRECT MARKETING
Direct marketing is a method which helps to create adirect connection with the potential consumer.
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ADVANTAGES OF DIRECT
MARK
ETING
It is easy, convenient and private .
No Middleman involved .
Saves time of working and busy people .
Direct Customer with the customer .
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DISADVANTAGES OF DIRECT
MARK
ETING
Cannot touch and feel the product before
buying. Scope of expansion is limited in this kind of
marketing.
May cause irritation to the customer.
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PLACE
Metropolitan cities
Cities
Towns
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STP Segmentation
1. Income
2. Lifestyle
Targeting
1. Housewives
2. Health care specialist
Positioning
Safe and Pure drinking water
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EXISTING ADS 1
RO Water Purification - Aquaguard Total from
Eureka Forbes.flv
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AD 2
Water Purification - Aquaguard Total from
Eureka Forbes.flv
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NEW PRODUCT AD
NEW AD.avi
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Product Features
Mobile Purifier
Compact Variant Size
UV Rays TechnologyOxidization
Become Sweeter in Taste
Cooling
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STPSegmentation Targeting Positioning
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Segmentation
Income Segmentation - Above Rs.25,000
Geographic Segmentation Metropolitan-
Cities, Towns & Corporate Areas. Behavioural Segmentation Health Conscious
People
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Targeting
B2B
B2C
Health Care Industry
Frequent Travellers
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Positioning
Compact Mobile Purifier
Health Conscious Everywhere
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Product
MOBIPURE Purity wherever you go
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The price for this product would be Rs 1800.
Quantity discounts.
Cash discounts.
Price
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Metros
Cities
Towns
Place
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Television Advertisements.
Newspaper advertisements.
Hoardings.
SMS Marketing.
Road Shows.
Promotion
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THANK YOU