93%

94%=

Conception : OGILVY / Réal isat ion : Ar t Presse

Étude réal isée par K antar TNS pour

2016

Survey distributed online to 500 participants per country in China, France, Italy, Mexico, the UK, the US and Turkey

Each sample is representative of a population aged 18 to 64 years.

 Except for Mexico and Turkey, where the survey included anyone over 18, and in China, where the surveyed population was aged 18 to 55 years old.

W A T E R C O N S U M P T I O NA N D K N O W L E D G E

I N 7 C O U N T R I E S A R O U N D T H E W O R L D

B E H A V I O R SA N D H A B I T S

A T T I T U D E S

K N O W L E D G E

ALMOST

ON AVERAGE

ON AVERAGEIN PARTICULAR

MORE THAN

drink water every day (of any k ind)

9 out of 10 participants

OVER ALL, MORE THAN

More thanAround

9 out of 10 participants

for Turkish and I talian

Healthcare practitioners

for Britons

MORE THAN

agree that people “need water ” whether tap or bottled water

of them agree that it is the �rst driver

to drink

associate water with good health

9 out of 10 participants

drink bottled water daily

6 out of 10 participants

drink at least 1 glass of soda per day

Sodas are consumed daily4 out of 10participants

almost 1out of 4participants

BOT TLEDWATER

TAPWATER

Sports and energy drinks are daily consumed by

2 out of 10participants

drink tap water every day

4 out of 10 participants

by 5 to 6 out of 10 participants

HOWEVER

HOWEVER

IN ADDITION

in Turkey

in Mexico

in Turkey

in Mexico

in China

87%

85%

84%

93%

91%

89%

I t 's healthy

It 's natural

I t 's refreshing

because it is perceived as

MOST PARTICIPANTS DRINK EVERY DAY

While participants across countries feel they are aware of the health bene�ts of water, they feel LESS INFORMED ABOUT:

*especially in the UK, France and China

THE MOST TRUSTED SOURCES OF INFORMATION ABOUT WATER ARE:

ON AVERAGE

*number of glasses of water per day that adults should drink

THE REQUIRED NUMBER OF GLASSES* OF WATER PER DAY is not perceived as the same everywhere:

think that drinking other beverages such as hot drinks, soda or fruit juice, is the same as drinking water

glasses8glasses6

90%

Scientists

88% 84%

Schools(and prevention campaigns)

77%

Family

The e�ects of not being

properly hydrated*

The e�ects of an unbalanced diet

The e�ects of not protecting

oneself from the sun

WATER DAILY

REFLEX

believe that drinking water allows to adopt a healthy l ifestyle and helps to maintain health

78%well informed

84%well informed

83%well informed

=

92%96%

In US