water
TRANSCRIPT
Start Up New Business
12/7/2012Yuka Yanagawa
What is a “good entrepreneur” Qualification My company is…
- mission - basic info
- tactics/strategy Circumstance
- competitor- market potential
Agenda
Enthusiasm- to circulate a business
Knowledge- who knows what actually happens- who knows academic knowledge
Experience and Connection- to take off the business and see a
timing
What is a “good entreprenour”
Water business- established: 12/7/2012- based in Japan- business domain: 1. Water purification 2.Water delivery
My company is…- basic info
Our mission:realize a world, which national borders never affect human QOL
Slogan: ‘Across Borders’
Our promise: ’provide a water to developing countries, which suffer from water shortage’
My company is…- mission
Tactics(in 5yrs) #purpose: make a success model
⇒①make an alliance with an existing company which provides a service related to water
⇒②choose a particular area which to our offer service
Strategy(in 15yrs) #purpose: drum up
⇒①do research and investigate⇒②based on①, reach out new areas and
develop service
My company is…- tactics/strategy
Circumstance- market potential
http://www.worldwater.org/conflict/timeline/
“water” is big issue, especially for developing countries
In decade, almost 10 conflicts have occurred because of water shortage
Water purification- area; mainly in continent (e.g. USA, China, UAE etc….)- point; it’s still costly
Water delivering- company; trading company- point; their main target is developped countries, because it’s too expensive for developing countries to buy enough product
Circumstance- competitor
To target developping countries,we can make a blue ocean