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Swiss MadeSuccess story

Artem SkachkovMarketing manager at Noblesse

Watch of XXI century

PhoneThe most reliable and practical watch in 2013

Facts & FiguresSwiss watch industry in facts & figures

Swiss watch industrySwitzerland

Area: 41 284 km² Population: 7 700 200 people GDP: more than $ 636 billion Languages: French, German, Italian,

Romansh Government: federal republic Districts: 26 cantons Capital: Bern

Swiss watch industrySwitzerland

Export: 19 300 mln. EURO Produced: 29.8 mln. pieces Production centers: cantons Vaud,

Geneve, Neuchatel, Jura

Watch sales

Quantity Value2%

60%

7%

18%

10%

15%

81%

7%

Switzerland Japan Others China

*data from research of Harward Business School, 2010

Watch facts

1 mmHeight of Rado ceramic case

Watch facts

1 200 mWaterresistance of Omega watch

Watch facts

1 500 partsMake up Franck Muller movement

Watch facts

0,2 sm2 Area of Jaeger-LeCoultre watch

Watch facts

10 vibrationsMakes every second balance wheel of Zenith watch

Watch facts

840 CoTemperature at the oven to produce Ulysse Nardin dial

Professional languageBasic terms of fine watchmaking

Watch types

Mechanical Quartz

Watch types

Self-wound Hand-wound

Watch types

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Watch dictionary

MovementIMPORTANT! Terms and names

Watch dictionary

EscapementA mechanism that is fitted

between the gears and the regulating organ to suspend the gears' motion at regular intervals

Pendulum

Watch dictionary

BalanceA circular, moving part which

oscillates on its rotational axis

Heart

Watch dictionary

BezelA ring around the case

middle that secures the crystal.

Top ring

Watch dictionary

GuillocheA decorative engraving

technique in which a precise intricate repetitive pattern or design is mechanically engraved into an underlying material with fine detail

Decoration

Watch dictionary

CalibreA synonym of size. Used to

denote the layout and dimensions of the different movement pillars, wheels, barrel, etc.

Movement

Watch dictionary

JewelsAn international term for the

jewels (rubies) in a watch movement that are used as bearings for pivots to reduce friction.

Bearings

Watch dictionary

VibrationsMovement of a pendulum or

oscillating body between two extreme positions. An oscillation ("tick-tock") equals two vibrations

Tick-Tock

Watch dictionary

RotorA semi-circular disc that

freely rotates with each movement of the arm to automatically wind the mainspring.

Winding

Watch dictionary

ChronographA watch combined with a

mechanism which can be started, stopped and returned to zero on demand to measure intervals of time

Stop-watch

Watch dictionary

ChronometerA high-precision watch displaying

seconds whose movement has been controlled over a period of several days, in different positions and at different temperatures, by an official neutral body

Precise watch

HistoryFrom home manufacture to stock exchange

Watch history

Marine chronometerWatches with gyroscope

Watch historyJohn Calvin

Birth: 10 july 1509 Education: theology, law Reforms:

Creation of city council Death penalty

Ideas: “Life at the wealth, death in

the poverty” “Denial of decorations”

Watch historyGeography

Area: mountains of Alps and Jura Average temperature: from +4 to

+6 Precipitation: up 2 000 sm/year Language: French Cantons: Geneva, Vaud, Neuchatel

Watch history

WorkshopHome-based production of watch components

Watch history

ManufactureIndustrial watch production

Watch history

EvolutionFrom pocket to wrist watch

Watch historyRapid Development factors

Innovative progress in: Aviation Diving Military Engineering

Pursue of precision Coroporate and government orders

Watch history

Quartz crisisApparent death of Swiss watch industry

Watch historyQuartz crisis

Quartz watches: Battery powered Highest precision No winding Digital\ analogue display

Fuel crisis: USD value fall CHF value growth

Results: Production fall from 90 000

pieces to 33 000 pieces

Ernest SchneyderBreitling

Franck MullerFanck Muller

Nicolas Hayek SWATCH

Gunter BlumleinRichemont

Rolf W. Schneider

Ulysse Nardin

Watch history

RenaissanceFounding fathers of new Swiss watch industry

Founding fathers

Gunter Blumlein

• Life: 1944-2001• Company: LMH (in 1981) – later a

grew into Richemont Group• Brands: IWC, Jaeger-LeCoultre,

A.Lange & Sohne• Gave second life to A.Lange&Sohne• “Savior” of Jaeger-LeCoultre from

bankruptcy

Founding fathers

Franck Muller

• Life: 1958-present• Company: Franck Muller Group

(founded in 1991)• Master of Complications• Watchmaker (Ecole d'Horlogerie de

Genève)• Co-Founder and partner – Vartan

Sirmakes

Founding fathers

Nicolas Hayer

• Life: 1928-2010• Company: Swatch Group (from

1985)• Brands: Breguet, Blancpain, Omega,

Jaquet Droz, Longines, Rado, Tissot, Hamilton, Swatch, CK

• Engineer, 2 PHDs• Creator of SMART car• “King” of Swiss watches• 232nd wealthiest person

Founding fathers

Rolf W. Schnyder

• Life: 1935-2011• Company: Ulysse Nardin (bought in

1983)• Traveler, athlete• Most of the life spent in Asia

(Malaysia, Thailand, China, Vietnam)

• Worked with Ludwig Oechslin

Founding fathers

Ernest Schneider

• Life: 1921-present• Company: Breitling (bought in

1979)• Professional pilot• Watchmaker and microelectronics

engineer• Non-public person• Lead Breitling to manufacture status

Watch history

Manufacture Modern production site

BrandsTOP watch brands

Watch brands

Watch brandsBreguet

Founded: 1775 Founder: Abraham-

Louis Breget Brand meaning:

Founder’s last name Town: Valle-de-Joux

Watch brandsAchievements

Invented tourbillon Invented hairspring Created dial guilloche Produced first wrist

watch

Watch brandsHublot

Founded: 1980 Founder: Carlo Crocco Brand meaning: in

French bull`s eye Town: Nyon (suburbs of

Geneva)


First watch on rubber bracelet

Proficency in material combination (titanium, ceramics, etc.)

Watch brandsIWC

Founded: 1868 Founder: Florentine

Ariosto Jones Brand meaning: short

for International Watch Company

Town: Schaffhausen


The only watch company in German speaking Switzerland

Masculine brand Programmed calendar

for 500 years Classical pilot watches

Watch brandsJaeger-LeCoultre

Founded: 1833 Founder: Antoine

LeCoultre Brand meaning: names

of partners (Edmond Jaeger and Jaques-Davide LeCoultre)

Town: Valle-de-Joux


Creator of milionometer

Full cycle manufacturing

Inventor of gyrotourbillon

Development of Extreme LAB watch

Watch brandsOmega

Founded: 1848 Founder: Louis Brandt Brand meaning: fro

calibre named Omega (idea of perfectness)

Town: Biel/Bienne


Watch of Apollo 11 astronauts

Olympics’ official timekeeper

James Bond watch Development of Co-

Axial escapment

Watch brandsPatek Philippe

Founded: 1839 Founders: Antoni Patek

and Fransua Chapek Brand meaning: name of

partners (Antoni Patek and Jean-Adrien Philippe

Town: Plan-les-Ouates


Inventor of crown #1 at antiquarian

auctions Champion of precision

Watch brandsRomain Jerome

Founded: 2004 Founder: N\A Brand meaning: N\A Town: Geneva


Watches with Titanic parts

Watches with Moon dust and parts of Apollo 11

Developer of capsule collection concept

Watches for professional golfers

Watch brandsRolex

Founded: 1908 Founder: Hans Wilsdorf Brand meaning: N\A Town: Biel/Bienne


Waterresistance record Largest watch

production First automatic watch First certified

chronometer

Watch brandsUlysse Nardin

Founded: 1846 Founder: Ulysse Nardin Brand meaning: name

of the founder Town: Le Lockle and

La Chaux-de-Fonds


Most reliable marine chronometers

Most complicated watches – Guiness book of records

The only jaquemarts watches

Watches with silicon parts

Watch brandsVacheron Constantin

Founded: 1755 Founder: Jean-Mark

Vacheron Brand meaning: name

of partners (Jaques-Barthélemy Vacheron and François Constantin)

Town: Plan-les-Ouates


Most ancient manufacture

First antimagnetic watch

BusinessWatch holdings, fairs and rewards

Swatch Group

Watch business

LVMHRolex Group

Franck Muller Group

Richemont Group

Holding companiesLargest conglomerates

Watch businessFMG

Franck Muller Group

• Fonded: 1991• Brands:

• Franck Muller, CVSTOS, Pierre Kunz, Backes&Strauss, Martin Braun, Smalto, European Watch Company, Rodolphe, Roberto Cavalli, Pierre Michel Golay

• President: Vartan Sirmakes

Watch businessLVMH

Louis Vuitton Moet Hennessy

• Founded: 1987• Brands:

• Zenith, Hublot, TAG Heuer, Dior, BVLGARI, Chaumet

• President: Bernard Arnault

Watch businessRichemont Group(ex-LMH: Les Manufactures

Horlogeres)


• A.Lange&Sohne, Dunhill, Baume&Mercier, Cartier, IWC, Jaeger-LeCoultre, Roger Dubuis, Montblanc, Panerai, Piaget, Vacheron Constantin, Van Cleef&Arpels, Ralph Lauren

• President: Johann Peter Rupert

Watch business

Rolex Group


• Rolex, Tudor• President: Gian Riccardo Marini

Watch businessSwatch Group

(ex-SMH: Swiss Corporation for Microelectronics and Watchmaking

Industries)


• Breguet, Blancpain, Omega, Jaquet Droz, Longines, Rado, Tissot, Hamilton, Balmain, Certina, Mido, Endura, Swatch, Calvin Klein, Flik Flak, Leon Hatot

• President: Neyla Hayek• CEO: Nick Hayek

Watch fairs

Baselworld

Watch fairs

SIHHSalon International de la Haute Horlogerie

Watch fairs

WPHHWorld Presentation of Haute Horlogerie

PriceWatch complications scale

Watch complications

Small second

Watch complications

Power reserve

Watch complications

Date

Watch complications

Big date

Watch complications

Day of the week

Watch complications

Month

Watch complications

Moonphase

Watch complications

Retrograde hands

Watch complications

Chronograph

Watch complications

Dual Time

Watch complications

GMT

Watch complications

Alarm

Watch complications

Skeletonized dial

Watch complications

Annual calendar

Watch complications

Perpetual calendar

Watch complications

Minute repeater

Watch complications

Jaquemarts

Watch complications

Tourbillon

Watch priceMaterials

Platinum Gold Titanium Carbon fibre Steel Composite materials Rare materials

After sales serviceTaking care of Swiss watches

Watch service

AtmosThe only perpetual watch

Watch serviceReasons

Strokes Temperature (oil inside) Water (waterristance

rules) Scratches Time (full service)

Watch service

Service centerRepairs are made at certified service center only

Watch service

WatchwinderTaking care of automatic watches

Watch service

Leather strapService period up to 1.5 years

Watch waterresistance

•No water contact< 30m (3am)

•Minimum water contact - hand washed with watches on30m - 50m•Some contact with water -car washed with watches on50m - 100m

•Swimming with watches on100m - 200m

•Active leisure on water with watches on200m - 500m

•Diving with watches on>500m (50am)

Watch waterresistance

CrownNever use in water!

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