Product Report onWrist Watches

Prepared by: Nirankar SinghPGDFM/09/003

Definition of Product

The end result of the manufacturing process, to be offered to the marketplace to satisfy a need or want.

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Introduction

WATCHES

A watch is a timepiece that is made to be worn on a person. It is usually a

wristwatch, worn on the wrist with a strap or bracelet.

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Display

Analog :

A numbered dial upon which are mounted at least a rotating hour hand and a longer, rotating minute hand.

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Display

Digital :

A digital display simply shows the time as a number.

It had a red light-emitting diode (LED) display.

Contd. 6

Types of Watches1. Fashion Watches: Wristwatches are

often appreciated as jewelry or as collectible works of art rather than just as timepieces.

2. Computerized multi-function watches: They have awkward user interfaces due to the tiny screens and buttons, and a short battery life.

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Types of Watches (Contd.)3. For space travel: Zero gravity

environment and other extreme conditions encountered by astronauts in space requires the use of specially tested watches.

4. For scuba diving: Watches may be crafted to become water resistant. These watches are sometimes called diving watches.

Indian Watch Market

• Size: 40-45 millions pieces annually.

• Annual market(in USD): 195 millions.

• Average growth in India: Increase in 10-15 % annually.

• But India still lower in that market compared globally.

Categories of Watches

• Low Price Segment: Less than Rs.500.

• Medium Price Segment: Between Rs. 500-1500.

• High Price Segment: More than Rs. 1500.

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Images of Indian Watches

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Images of Foreign WatchesARMANI

Brand of Wrist Watches

1. Timex,

2. Citizen,

3. Casio,

4. Titan.

Timex

• Timex watches by Timex Group USA.

It has basically low & medium range watches.

Timex Formals c401

Rs. 990

Timex SportsRs. 785

Timex Formals WomenRs. 1465

Citizen• Manufactured by Citizen Holdings Co. Ltd.

• It consists mainly high range segment.

Citizen perpetual series

Rs. 17,200Citizen BL-800

Rs. 22,900

Casio

• It’s a Japanese Mfg company.

• It consists all categories of range segments.

Casio Metal fashionRs. 1780

Casio Standard Line

Rs. 1045Casio Proterk Line-

upRs. 12700

Titan

• Its an Indian brand & manufacturing company.

• Titan having all range of watches.

Titan EdgeRs. 8650

Titan FastrackRs.1085

Titan RagaRs.3560

• Titan is India's leading manufacturer of watches.

• The sixth largest in the world.

• Titan watches is a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation.

I am taking Titan Co’s product

Products under Titan Co.

Titan Raga

Titan Fastrack

Titan Sonata

Titan Edge

Titan Steel.

Titan Raga• Market price:- Rs 2,000 - 5,000.

• Target customer:- High level people.

• Local Tax:- 12.5%

• Profit margin:- 10-15%

Titan Fastrack• Market price:- Rs 1,000 – 3,500.

• Target customer:- Middle & High level people.

• Local Tax:- 12.5%

• Profit margin:- 10-12%

Titan Sonata• Market price:- Rs 250 – 1,200.

• Target customer:- Lower & Middle class people.

• Local Tax:- 12.5%

• Profit margin:- 10%

• It has over 650 models in Indian market.

• Having more than 10,000 dealers in India.

Titan Edge• Market price:- More than Rs. 7,000.

• Target customer:- High level people.

• Local Tax:- 12.5%

• Profit margin:- 15-20%

Titan Steel• Market price:- Starts with Rs 2,300.

• Target customer:- High level people.

• Local Tax:- 12.5%

• Profit margin:- 10-20%

• In the end, though India is still considered to be a difficult market to penetrate due to reasons like:- Price sensitiveness and Its largely unorganised sector.

• However, with the right planning and the right management International & national will do well in Indian Watch Market.

THANK YOU