PR Plan for Watch Me DVD and Game Rental

Public Relations Plan by: Amarilis Lugo Public Relations Plan for: Watch Me DVD and Game Rental For the Period of: September 19, 2008 through December 9, 2008 Introduction: The support for the following observations comes from a variety of sources.

Firstly, by looking at the business plan, models and presentations given by SUNY New

Paltz students from the School of Business a plethora of information was gained. This

included a statement of purpose of the business, which delineated the intentions of

increasing entertainment in residential life on campus also to provide affordable and

accessible entertainment. Additionally, it was made clear that a primary goal was to

provide a means of revenue for the campus affiliated business, Campus Auxiliary

Services.

Through looking at newspaper articles, posters, and emails that have been

circulated to the public with information about the store it was easier to get a better

understanding of the image that has been spread. This is one mostly comprised of factual

information that the target audience has not been receptive to.

In speaking with the executives at Campus Auxiliary Services, it was clear that

their main concern was that in the first year of business, Watch Me failed to meet it’s

quotas for revenue. Another concern was that of students being discouraged from renting

at the store because of a hold put on their account for late fees.

The opinion of employees is another avenue that was explored. A variety of

concerns were voiced, some being that the store did not have enough selection and the

customers were always coming in to only ask the pricing of products. Others were also

concerned about their customer service skills and their ability to effectively suggest titles

of movies and games for customers to try.

Finally, the opinions of various customers came into play. A majority of the

people spoken to were often frustrated that they couldn’t find their favorite movies within

the selection. Additionally, students wanted to see more information being distributed

about the store. A select few stated that they would not rent for the store again because

they had amassed such great late fees that their student accounts were frozen until they

paid the fee. Others didn’t want to rent because in previous times the movies didn’t work

in their DVD players.

All of this information is crucial in defining the needs of the business and how to

better communicate to its target customer.

SWOT Analysis: In a condensed form it might seem like there are more negative concerns to the business than positive. However, many of the weaknesses defined can be solved with the highlight of the strengths and new opportunities. Strengths: -Lower cost than off campus rental stores

-Convenient location for on-campus students -Students can use Hawk Dollars

Weaknesses: -Not well known in the community

-Students get very upset when items do not work -Not a large selection -Not all employees are knowledgeable in gaming or movie info. -Location is not centered so people don’t want to walk the distance

Opportunities: -New distributor of movies that provide better quality DVDs

-Series of new promotions starting this year Ex. Incentives/tournaments

Threats: -Competition with student’s personal collections and Netflix

-Lack of student interest -Competition to rent popular games that we only have one copy of

Needs of the Organization: Most importantly is to address the need of a constant customer base. Watch Me

could benefit greatly from a positive buzz about the store, preferably not generated from

the store itself. Additionally, the store needs students to feel comfortable entering, asking

employees’ questions or just coming to browse. Essential to the success of the store is an

increased cash flow, this would allow for us to purchase a larger variety of products.

Goals of the Public Relations Campaign for Fall 2008: Being mindful of the information gathered this period’s Public Relations

campaign will focus on internal and external goals of the Watch Me DVD and Game

Rental Store.

On the internal level the goals will be to give the employees as much information

as possible to help the customer. Also to as a staff create a positive image of the store,

through enthusiasm and concern for any customer issues.

Externally, a definite goal will be to create awareness of the business and the

entertainment options provided. Also to keep the current customers we have by making

them feel valued. Another, large goal is to create relationships with organizations and

media that can give information about the store in a non-biased fashion. A final goal is to

find methods of reaching the target consumer that they will respond to positively and will

retain the information sent out.

Watch Me DVD and Game Rental

Contact: Amarilis Lugo (o) (845) 257-3464 email: watchme@newpaltz.edu web site: www.newpaltz.edu/cas/watchme FOR DELAYED RELEASE January 19th 2009

REV UP THOSE GAMING ENGINES NEW PALTZ

NEW PALTZ – This upcoming semester Watch Me will be hosting a Mario Kart tournament for all SUNY New Paltz students. Signups start on January 21st and the first tournament starts on February 1st.

Each semester the Watch Me DVD hosts a tournament from the wide array of third generation games they have in stock. Last semester the store had a Super Smash Brothers tournament that had participation from 30 students. For the Mario Kart Tournament, Watch Me hopes to increase participation by opening up 50 individual slots for competition. Store Manager, Chris Cirincione, is looking forward to hosting the event. “We really are looking to provide students with a fun, alternative activity. It’s also great to see students meet others and have a good time in our store.” he states. The top three winner of the competition will each have their name on the Watch Me Tournament trophy, which is displayed at the store’s main window. Second and third place prizes are $25 and $15 Hawk Dollars gift certificates. The first place prize is a $40 gift certificate along with a College Survival Backpack, filled with assorted goods. Anticipating the next tournament, Steve Ollenu, a Senior in the Engineering Program says, “I really look forward to these tournaments because I love playing Mario Kart to relax and have fun with my friends. Now I could even win a prize for doing just that!”

###

The Watch Me DVD and Game Rental store aims to provide affordable and accessible forms of entertainment for the SUNY New Paltz community. Its resources can be used by students, faculty and employees of the college.

Early this summer, Chris Cirincione

joined the Watch Me Staff filling the position

of General Manager.

A graduate student in the MBA program

here at New Paltz, Chris hopes to makes

large improvements to the store’s business

plan.

“My focus in the MBA program is Manage-

ment, I went to New Paltz for my undergrad

as well. I got a degree in Communication

and Media with a focus in Media Manage-

ment.” says Chris.

Balancing his responsibilities, Chris says

the only free time he has is on the week-

ends. “I normally go home or I go out and

throw a football around or hang out with my

friends…normal stuff.”

Turning to products Chris says his favor-

ite movies are mostly series, such as Back

to the Future and Star Wars. Other favorites

are Wayne’s World and Indiana Jones. In

respect to games, Chris says, “I bought my

XBOX just for Halo back before Halo 2 came

out. I’ve never played Halo 3 because I re-

fuse to buy an

XBOX 360. I’m

also a big fan of

the first person

shooter games.”

A native of Rot-

terdam, NY, Chris

says that he has a

lot of goals for the

store. “I would

like everyone on

campus at least know about the store.

Whether they choose to rent from us or not

is another problem.”

Chris would also like the store to be more

welcoming. He states the our customers

should feel comfortable approaching us

even if they aren’t planning on renting.

As for his employees, Chris says that he

would like to see them more relaxed.

“Being young at heart I think is really im-

portant…and that’s coming from at 22 year

old. It’s important to have fun as long as

you’re getting your work done.

Continued on Page 4

Store Welcomes New Addition

Great Turnout for Super Smash Bros Brawl Tournament

Starting out as a simple concept, the Super

Smash Bros. Tournament has started with

great success.

Participants are highly excited to be com-

peting with one another inside the store.

With crazy team titles such as Statutory

Grape, the SSB Tournament is a great way

for students to relax in the middle of mid-

terms.

The final teams will be competing on Oct.

29th for two prizes. The first, having their

pictures in the Tower of Champions and in

the Winner’s Trophy. Also the champion

team will win a College Survival Pack that

includes a variety of things every college

student needs, such as Power Bars, a flash-

light, Vitamin Water, etc.

*For specific dates on the matches look at

the Calendar on Page 4*

Starting October 15th

all Horror and Thriller Movies

are Half–Off until Hal-loween!

The Reel Volume 1, Issue 1

Super Smash Bros.

Tournament

1

Info on New Releases 2

Trouble shooting tips 2

Redesigning Watch Me

—Phase 1

3

Suggestions key to

success

3

Future Events 4

Calendar 4

Inside this issue:

W A T C H M E D V D A N D G A M E R E N T A L S T O R E

Don’t Freak Out: Simple tips to Minimize Stress on the Job

Focus on one task at a time. — This allows your brain to separate actions into

smaller chunks so you aren’t focusing on the big picture.

Leave all other stressors at the door. — Come to work prepared to do your job, it’s only going to more

difficult if you are thinking about all the other responsibilities that you have to work on. Take a breather. — Everyone gets frustrated, don’t worry about leaving to get a drink of water or stepping

outside for some fresh air. Speak Up!— If something is repeatedly annoying you, say something! Most likely someone else is experiencing the

same problem. Take Care of Yourself.— Make sure you get enough sleep and are eating a healthily. School comes first!

Just In!

All the Info you need to know about our latest features.

Page 2 The Reel

I’m Not There — 2007

Six actors portray six personas of music legend

Bob Dylan in scenes depicting various stages

in the musician's life. Chronicling Dylan's rise

from unknown folksinger to international icon,

the film reveals how he reinvented himself

many times.

Atonement — 2007

In this drama based on the critically acclaimed

novel by Ian McEwan, a childhood lie irrevoca-

bly changes the lives of several people for-

ever. When 13-year-old Briony Tallis (Saoirse

Ronan) misinterprets a moment of flirtation

between her older sister Cecilia (Keira Knight-

ley) and a servant's son, Robbie Turner (James

McAvoy), her confusion causes her to finger

Robbie as the perpetrator of a crime.

There Will Be Blood — 2007

At the turn of the 20th century, Daniel Plain-

view (Daniel Day-Lewis, in an Oscar-winning

role) becomes a tycoon when he buys the oil

rights to a California family's ranch. Mean-

while, as the simple village becomes a boom-

town, a charismatic young preacher (Paul

Dano) fights his community's growing greed.

Into the Wild — 2007

Sean Penn directs this feature based on best-

selling author Jon Krakauer's true story of a

young man who gives up everything to lead

a solitary life in the wild. Christopher

McCandless (Emile Hirsch), a trust-fund

college graduate, abandons his safe exis-

tence to trek across the harsh yet beautiful

terrain of Alaska.

SuperBad — 2007

40-Year-Old Virgin veterans Judd Apatow

and Seth Rogen team up again as producer

and co-star/co-writer (respectively) of this

high school comedy starring Jonah Hill and

Michael Cera as best buddies facing separa-

tion anxiety as they prepare to go off to col-

lege. Attempting to score alcohol for a party

(believing that the babes will follow), the

boys' evening quickly dissolves into chaos.

Amelie — 2001

Impish gamine Amélie (Audrey Tautou) lives

alone and works in a café. When she finds a

trove of toys hidden for 40 years behind a

baseboard in her apartment, she's inspired

to repatriate the items, an impulse of gener-

osity that sparks more benevolent acts. A

celebration of life, Amélie reminds us of the

small wonders that abound around us … if

only we paused to look.

Just In!

All the Info you need to know about our latest features.

The first couple of years of a busi-

ness are the most important when

trying to establish yourself.

This is a time for trying new things ,

(mostly failing at them) and seeing

what works with the target audience.

Watch Me has a unique advantage

versus all of our competition. We are

right next to where students live and

eat! This might seem like an obvious

observation but it is often overlooked

when we are discussing how to target

students.

Some progress has already started to

happen with positive feedback from

students, such as the SSB Tournament

and selling batteries.

Now is the time for us to continue

with the good ideas.

One idea that is being put into mo-

tion is creating caricatures of all the

employees . These are currently be-

ing sketched by the talented, Stepha-

nie Inserra.

Another way of making the store

more of a relaxed location is by

bringing a couch into the store.

Hopefully this will be delivered by

the end of the month.

We need your help! Let us know if

there is anything at all that you have

seen other businesses do to attract

college students or if you have sug-

gestions of your own. Don’t worry

about it being quirky or outlandish,

we’ll probably love it!

fill out a slip for a suggestions, they

walk out of the store. What then?

There are a couple of ways to rem-

edy this kind of situation.

The first thing is to make a habit of

encouraging customers to suggest

titles...even when they are just brows-

ing!

Second, don’t think that just because

they didn’t fill out a slip doesn’t mean

that you can’t write it down. Chances

are that they aren’t the only one that

wants to see the film or game in the

store. So go ahead write it down .

Lastly remember that the more sug-

gestions we get, the more likely it is

that we will eventually buy it.

All of us have seen it at least once

during a shift. A customer walks in

desperately looking for a movie or

game, checks all of the shelves and

then comes up to ask if we own it. Af-

ter checking through the system, you

disappoint them even more by saying

that we don’t have it in the store, and

before you can even prompt them to

Easy Phrases You can Use to

Approach a Customer

Can I help you find something?

Have you checked out our “For

Sale” Section?

Would you like to see a trailer

of that? (Item they are holding)

If you can’t find what you are

looking for, write it down and

put it in the Suggestion Box.

When a customer asks for the

location of an item...don’t just

point. Walk over and help them

find it...

SUGGESTIONS! They have them, we want them!

Research shows that a

customer is more likely

to buy something if they feel

comfortable with the store and staff.

Page 2

Let’s Get Comfy! Redesigning Watch Me to fit our needs

Creating a spot where students can hang out is essential.

New Addition...Continued

Talking about being Manager, Chris

says that he is glad that he was able to

transition well.

“Transitioning into the store was ac-

tually a lot easier for me because I

don’t really think of things unless a

problem shows up. However, there

are some things that I would like to

change. Right now we are spending

double the money keeping up with

current movies and buying things we

should have had from the start.”

Regardless of the changes that he

feels still need to be made to the

store, Chris remains positive. “I really

would like it to be something that we

can play with because I think the more

fluid something is the more adaptable

and welcoming it is too.

Want to see Watch Me host more

tournaments? Think that we could

do something fun with an campus

club or organization? Want to see

something targeted more to a spe-

cific type of customer? Overhear

someone else’s conversation?

Don’t let your ideas just sit!

Bring them up at staff meetings,

get customer opinions or email

either Chris or Amarilis with your

suggestions.

Have an Awesome Idea for an Event? Let us know!

October 2008

SUNDAY MONDAY TUESDAY WEDNES-

DAY THURSDAY FRIDAY SATURDAY

1

No Classes

2 3 4

5

Happy Birth-day Chris

and Jaimee!

6

Staff Meeting

9:30pm

7 8 No Classes after 3pm

9

No Classes

10

Manager’s Meeting

3:00 pm

11

12

1st Day of SSB Tour-

nament

13 14 15

2nd Day of SSB Tour-

nament

16 17 Manager’s Meeting

3:00 pm

18

19

3rd Day of SSB Tour-

nament

20

Staff Meeting

9:30pm

21 22

4th Day of SSB Tour-

nament

23 24

Manager’s Meeting

3:00 pm

25

26 27 28 29

Final Day of SSB Tour-nament!

30 31

Manager’s Meeting

3:00 pm

Happy Halloween!

Watch Me DVD and Game Rental

X3464

Or

watchme@newpaltz.edu

Watch Me DVD and Game Rental- Amarilis Lugo- 845-257-3464

PUBLIC SERVICE ANNOUNCEMENT 30 SECOND PSA BEGIN ON: January 21st, 2009 KILL ON: February 1st, 2009 ATTENTION ALL MARIO KART ENTHUSIATES, WATCH ME DVD IS HOLDING A TOURNAMENT TO SEE WHO IS THE BEST RACER IN NEW PALTZ. SIGN UPS START ON JANUARY 21ST AND END ON FEBRUARY 1ST. THIS EVENT IS FREE AND OPEN TO ALL SUNY NEW PALTZ STUDENTS.

-END-

Watch Me DVD and Game Rental- Amarilis Lugo- 845-257-3464

PUBLIC SERVICE ANNOUNCEMENT 60 SECOND PSA BEGIN ON: January 21st, 2009 KILL ON: February 1st, 2009 ATTENTION ALL MARIO KART ENTHUSIATES, WATCH ME DVD IS HOLDING A TOURNAMENT TO SEE WHO IS THE BEST RACER IN NEW PALTZ. FIRST PLACE PRIZE IS A COLLEGE SURVIVAL PACK WITH ASSORTED GIFTS. SECOND AND THIRD PLACE PRIZES WILL BE AWARDED AS WELL. SO GO SIGN UP SOMETIME BETWEEN JANUARY 21ST AND FEBRUARY 1ST AT THE WATCH ME DVD AND GAME RENTAL STORE LOCATED ON THE FIRST FLOOR OF HASBROUCK DINING HALL NEXT TO OSCAR’S. THIS EVENT IS FREE AND OPEN TO ALL SUNY NEW PALTZ STUDENTS.

-END- TARGET AUDIENCE: ALL SUNY NEW PALTZ STUDENTS TARGET RADIO STATION: 88.7 FM WFNP

$1.00 per day For Normal Release DVDs, Xbox, Game Cube and PS2 Games

$2.00 per day For New Release DVD’s, Wii, Xbox 360 and PS3 Games

NEW Prices for a NEW Semester!

New Prices do not include Sales Tax.

Watch Me DVD and Game Rental Open Monday-Sunday

6pm-11pm

Located on the 1st Floor of Hasbrouck

Dining Hall.

Contact Us at: watchme@newpaltz.edu

or 845-257-3464

Come to the Watch Me DVD store in Hasbrouck and redeem this coupon for a free DVD or Game Rental when you rent a movie or

game of equal greater value.

Rent One, Get One Free!!!

Special OFFER

Pricing New Releases: $3.75 3 days

Normal Releases: $2.75 3 days

3rd Gen- $4.00 5 days

2nd Gen- $5.00 5 days

Rock Band 1+2 $10.00 5 days

Gaming Systems (XBOX 360, PS3, Wii)- $15.00 7 days

Sunday– Monday

6pm– Midnight

Hours of Operation

Offer Valid until December 13th 2008

For question or concerns please call us at x3464 or feel free to email: watchme@newpaltz.edu

Look for these Titles on the Watch Me Shelves!

Pineapple Express

(R)

Process server Dale

Denton has a grudging

business relationship

with the laconic Saul

Silver, deigning to visit

only to purchase Saul’s

primo product--a rare

new strain of pot called Pineapple Express.

But when Dale becomes the only witness to a

murder by a crooked cop and the city’s most

dangerous drug lord, he panics and dumps

the Pineapple Express at the scene.

Baby Mama (PG13)

Successful and single

businesswoman Kate

Holbrook has long put

her career ahead of a

personal life. Now 37,

she's finally determined

to have a kid on her own. But her plan is

thrown a curve ball after she discovers she

has only a million-to-one chance of getting

pregnant. Undaunted, the driven Kate allows

South Philly working girl Angie Ostrowiski to

become her unlikely surrogate.

Wanted (R)

Wesley never learned to

stand up for himself, and

his girlfriend, boss, and best

buddy all take advantage

until the seductive Fox res-

cues him from a sharp-

shooter named Cross. Af-

ter which, she whisks him away to a mansion on

the edge of town to meet the other members

of the Fraternity, where leader Sloan informs

Wesley that Cross, a rogue agent, executed his

father. Sloan believes Wesley has the goods to

take him out, so he undergoes the Fraternity's

brutal training regimen. When he's ready, Sloan

sends him out to fulfill his duty, but matters

become complicated when Wesley finds out

someone isn't telling the truth.

Burn After Reading (R)

An ousted CIA official's

memoir accidentally falls

into the hands of two un-

wise gym employees in-

tent on exploiting their find.

Made of Honor (PG13)

Tom Bailey is in love with

his best friend Claire. But

Tom has a fear of commit-

ment and refuses to admit

the obvious--he should pro-

pose to Claire before she

finds a less procrastinating

suitor. When Colin, a rich Scotsman sweeps

Claire off her feet and asks for her hand in

marriage, Tom must witness her unquestioned

happiness up close and personal--because

she's chosen him to be her Maid Of Honor.

Get Smart (PG13)

Maxwell Smart is on a mission

to thwart the latest plot for

world domination by the evil

crime syndicate known as

KAOS. When the headquarters

of U.S. spy agency Control is

attacked and the identities of its

agents compromised, the Chief has no choice but

to promote his ever-eager analyst Maxwell Smart,

who has always dreamt of working in the field

alongside stalwart superstar Agent 23. Smart is

partnered instead with the only other agent whose

identity has not been compromised: the lovely-but-

lethal veteran Agent 99. As Smart and 99 get closer

to unraveling KAOS' master plan--and each other--

they discover that key KAOS operative Siegfried

and his sidekick Shtarker are scheming to cash in

with their network of terror.

Watch Me DVD and Game Rental

Hasbrouck Dining Hall

845-257-3464

watchme@newpaltz.edu

New

Picks

for the

New Year!

Your Guide to the latest

movies in stock.

The Dark

Knight

(PG13)

With the help of

Lieutenant Jim

Gordon and

District Attorney

Harvey Dent,

Batman sets out

to destroy or-

ganized crime in

Gotham for good. The triumvirate proves

to be effective, but they soon find them-

selves prey to a rising criminal master-

mind known as the Joker, who thrusts

Gotham into anarchy and forces the Dark

Knight ever closer to crossing the fine

line between hero and vigilante.

Mamma Mia

(PG13)

Longing to dis-

cover the iden-

tity of her true

father before she

exchanges her

wedding vows, the daughter of a

once-rebellious single mother se-

cretly invites a trio of paternal can-

didates to her upcoming wedding in

this feature adaptation of the be-

loved stage musical.

Pricing

DVDs

New Release 3 days $3.75

Normal Release 3 days $2.75

Games

3rd. Generation 3 days $5.00

(XBOX360, Wii, Playstation 3)

2nd. Generation 3 days $4.00

Rock Band 1+2 3 days $10.00

(With all accessories)

Gaming Systems

XBOX 360, Wii and Playstation 3

5 days $15.00

Store Hours

Monday: 6pm-11:30pm

Tuesday: 6pm-11:30pm

Wednesday: 6pm-11:30pm

Thursday: 6pm-11:30pm

Friday:6pm-12am

Saturday: 6pm-12am

Sunday: 6pm-12am