wartsila in social media
DESCRIPTION
What an industrial b2b company can do in social media?TRANSCRIPT
WÄRTSILÄ IN SOCIAL MEDIA 25.04.2012 - Amos Ahola
3 July 2009 Wärtsilä Social Media 1 © Wärtsilä
3 July 2009 Wärtsilä Social Media 2 © Wärtsilä
Wärtsilä Social Media Vision
”All Wärtsilä employees are able and willing to utilize social
media in their daily business.”
Main objective
Maximise visibility
of videos, support
brand
Reach ~180 subscribers
Benefits Free external
video hosting
platform with
good SEO
Main objective
Engaging with current & potential
employees
Reach
~2700 followers
HR Benefits
30 additional views per open position
Marketing Benefits
50 views per video in Youtube per
post
Communication Benefits
One channel more to get information
through to people who are interested
in it
3 July 2009 Wärtsilä Social Media 3 © Wärtsilä
Main objective
Maximise visibility
of videos, support
brand
Reach ~180 subscribers
Benefits Free external
video hosting
platform with
good SEO
Main objective
Provide real-time news, conduct real-time
media follow-up
Reach
~1400 followers
HR Benefits
1 additional views per open position
(separate Twitter account for careers with
~170 followers)
Marketing Benefits
15 views per video in Youtube per post
Communication Benefits
Real-time information for those who are
interested, Real-time media follow up tool
3 July 2009 Wärtsilä Social Media 4 © Wärtsilä
Main objective
Maximise visibility
of videos, support
brand
Reach ~180 subscribers
Benefits Free external
video hosting
platform with
good SEO
Main objective
Find leads, gather silent customer
feedback, attract future employees
Reach
~2700 members
HR Benefits
LinkedIn profiles used by managers
when hiring
Marketing Benefits
Targeted marketing in non-Wärtsilä
groups, driving people to
www.wartsila.com
Communication Benefits
External stakeholder community,
targeted communication
3 July 2009 Wärtsilä Social Media 5 © Wärtsilä
Youtube
Main objective
Maximise visibility
of videos, support
brand
Reach ~180 subscribers
Benefits Free external
video hosting
platform with
good SEO
Main objective
Maximise visibility of videos, support
brand
Reach
~180 subscribers
Benefits
Free external video hosting platform
with good SEO
3 July 2009 Wärtsilä Social Media 6 © Wärtsilä
www.shippingscenarios.wartsila.com
3 July 2009 Wärtsilä Social Media 7 © Wärtsilä
www.smartpowergeneration.com
Ongoing campaigns
to communicate certain
topics to a certain target
group.
The aim is to gather a
community of interested
people around the topic.
3 July 2009 Wärtsilä Social Media 8 © Wärtsilä
Internal Social Media
Ask the Doers discussion board
is for everyone and meant to foster
knowledge sharing within Wärtsilä.
If you know the answer to a fellow
colleague's question, please reply.
No-one has the obligation to follow
the board or reply, but if you have a
question and you don't know who to
contact, please ask it here instead of
external boards such as LinkedIn or
Facebook, which are open for our
competitors as well as our partners.
3 July 2009 Wärtsilä Social Media 9 © Wärtsilä