Premium Advertisers

THE 3 BIGGEST PROBLEMS

1. Discover the App 2. Retain the User3. Engage and

Monetize

NOTIFICATION CENTER

The first point of contact the user has with the phone

NOTIFICATION CENTER

Social

Your App

Weather

Calendar

Stocks

NOTIFICATIONS IN YOUR CONTEXT

Avoid Spammingand speak to users in their Context

Warply’s effective message optimization platform manages to merge relevant call2action marketing messages inside app notification stream

FIG. 3

Notification Center

Sport24 Appfor iOS

We let users enable push notifications by triggering “Breaking News” in the Settings section of the app

FIG. 4

Sport24 App running on aniPhone 5

SPORT24

Monitoring the App from the Backend

The Backend gives you access to a vast array of features, including progress statistics as well as a Heat Map for the active devices

FIG. 5

WarplyBackend

SPORT24

Monitoring the App from the Backend

The Backend gives you access to a vast array of features, including progress statistics as well as a Heat Map for the active devices

FIG. 5

WarplyBackend

SPORT24

RULES AND REGULATIONS

Apps can no longer place ads in the notification bar. Apps can only push notifications if they pertain to the functionality of the app. Google example: “an airline app that notifies users of special deals, or a game that notifies users of in-game promotions”

Apps can no longer place ads in the Notification Bar

CONTENT FOCUSED CAMPAIGNS

Pizza Delivery App Download Through a Popular Sports App

FIG. 5

App Install Ad Format

CONTENT FOCUSED CAMPAIGNS

Mobile Banking App Download within a Finance Application

FIG. 4

App Install Ad Format

THE AD UNIT

Complying to thenew Apple/Android Regulations

Warply’s mobile ad unit is a fusion of a personalized content based push notifications with a context related ad entry.

Ad unit consists of:1. return within the app (retention) 2. Cross-selling or content suggestion.

DOMINOS PIZZA

“The entire business in 1999 was smaller than the app business today”Nick Dutch, Domino's head of digital,

Boost Pizza Ordering in 3 simple Steps

EPISTROFI

Warply serves as a zero cost direct communication channel with our top 20% customers- Eurobank

40%CREDIT CARD SPENDING INCREASE FROM THE FIRST MONTH OF USE

Warply 5% of credit card holders perform 20% of credit card spending

- Eurobank

We managed to perform 120K of mobile device sales just utilizing warply communication channel

- Eurobank

EKO campaign generated 200 call center leads for heating oil orders

- Eurobank

AB VASILOPOULOS

Serving Coupons and offers through location based push campaigns

AB Vasilopoulos Appfor iOS

FIG. 4

AB VasilopoulosApp

IN APP PURCHASE

Purchase action initiated and

the full page offer appears

CC REGISTRATION

First time credit card details

entry leads to successful

payment, along with credit card details storage

for future transactions

GO AHEAD

Communicate with your clients in their context!

visit us: http://warp.ly

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