Warm Up #2

• What is a Taboo?

• How do you think a Taboo could hinder Diffusion?

Taboos

A restriction on behavior imposed by social custom.

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Religious Taboos

• Which religions do not consume:

Pork?

Wine?

Beef?

Shellfish (Crabs, shrimp, etc.)?

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World Muslim Population

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Swine Stock

Figure 4-8

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World Wine Production

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Which groups have the following taboos?

• Use of modern technology• Mistreatment of business cards• Taking a picture with three people• Unlucky number 4• Eating food with you left hand• Showing the bottom of your shoes to

others• Giving flowers in an even number.

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A few taboos in American Culture

1. Body odor

2. Public touching apart from the arm

3. The numbers 13 or 666

4. The mistreatment of holy symbols

5. A young woman marrying a much older man (20 yrs old and 80 yrs old).

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Why is this taboo?