[warm gun 2014] etsy >> jessica harllee, "redesigning with confidence"
DESCRIPTION
Jessica Harllee Product Designer on the Seller Experience Team, Etsy @harlleeTRANSCRIPT
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Redesigning with Confidence
Warm Gun Conference 2014 Jessica Harllee @harllee
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harllee.etsy.com
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Seller onboarding
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Classic (control)
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Linear (first experiment)
![Page 8: [WARM GUN 2014] Etsy >> Jessica Harllee, "Redesigning with Confidence"](https://reader033.vdocuments.us/reader033/viewer/2022052910/559b4c891a28abfa7c8b4665/html5/thumbnails/8.jpg)
Linear (first experiment) Classic (control)
50% 50%
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Linear (first experiment)
![Page 10: [WARM GUN 2014] Etsy >> Jessica Harllee, "Redesigning with Confidence"](https://reader033.vdocuments.us/reader033/viewer/2022052910/559b4c891a28abfa7c8b4665/html5/thumbnails/10.jpg)
Second linear experiment
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Maintain shop open rate of linear
![Page 12: [WARM GUN 2014] Etsy >> Jessica Harllee, "Redesigning with Confidence"](https://reader033.vdocuments.us/reader033/viewer/2022052910/559b4c891a28abfa7c8b4665/html5/thumbnails/12.jpg)
Maintain shop open rate of linear Maintain listings per shop of classic
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Get sellers to add more listings
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Design
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Classic (control) Linear (first experiment)
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Linear (second experiment)
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Copy
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Stock your shop! List eight or more items to increase the chances of selling your first item sooner.
Classic (control) Linear (first experiment)
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Add as many items as you can right now—10 or more would be awesome. More items = more chances to get discovered!
Linear (second experiment)
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Flow
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List an item
Preview listing
Payments Your listings
Save and list another
Save and list another
Save and continue
Save and continue Preview Edit
Linear (first experiment)
![Page 22: [WARM GUN 2014] Etsy >> Jessica Harllee, "Redesigning with Confidence"](https://reader033.vdocuments.us/reader033/viewer/2022052910/559b4c891a28abfa7c8b4665/html5/thumbnails/22.jpg)
Linear (first experiment)
![Page 23: [WARM GUN 2014] Etsy >> Jessica Harllee, "Redesigning with Confidence"](https://reader033.vdocuments.us/reader033/viewer/2022052910/559b4c891a28abfa7c8b4665/html5/thumbnails/23.jpg)
List an item
Preview listing
Payments Your listings
Save and list another
Save and list another
Save and continue
Save and continue Preview Edit
Linear (first experiment)
![Page 24: [WARM GUN 2014] Etsy >> Jessica Harllee, "Redesigning with Confidence"](https://reader033.vdocuments.us/reader033/viewer/2022052910/559b4c891a28abfa7c8b4665/html5/thumbnails/24.jpg)
List an item
Preview listing
Your listings
Save and continue
Save and continue Preview Edit
Linear (second experiment)
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User research
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![Page 27: [WARM GUN 2014] Etsy >> Jessica Harllee, "Redesigning with Confidence"](https://reader033.vdocuments.us/reader033/viewer/2022052910/559b4c891a28abfa7c8b4665/html5/thumbnails/27.jpg)
List an item
Preview listing
Your listings
Save and continue
Save and continue Preview Edit
Linear (second experiment)
![Page 28: [WARM GUN 2014] Etsy >> Jessica Harllee, "Redesigning with Confidence"](https://reader033.vdocuments.us/reader033/viewer/2022052910/559b4c891a28abfa7c8b4665/html5/thumbnails/28.jpg)
List an item
Preview listing
Your listings
Save and continue
Preview Edit
Linear (second experiment)
![Page 29: [WARM GUN 2014] Etsy >> Jessica Harllee, "Redesigning with Confidence"](https://reader033.vdocuments.us/reader033/viewer/2022052910/559b4c891a28abfa7c8b4665/html5/thumbnails/29.jpg)
The experiment
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25%50% 25% Classic (control) Linear (first experiment) Linear (second experiment)
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Maintain shop open rate of linear Maintain listings per shop of classic
![Page 33: [WARM GUN 2014] Etsy >> Jessica Harllee, "Redesigning with Confidence"](https://reader033.vdocuments.us/reader033/viewer/2022052910/559b4c891a28abfa7c8b4665/html5/thumbnails/33.jpg)
Maintain shop open rate of linear Maintain listings per shop of classic
![Page 34: [WARM GUN 2014] Etsy >> Jessica Harllee, "Redesigning with Confidence"](https://reader033.vdocuments.us/reader033/viewer/2022052910/559b4c891a28abfa7c8b4665/html5/thumbnails/34.jpg)
Maintain shop open rate of linear Maintain listings per shop of classic
![Page 35: [WARM GUN 2014] Etsy >> Jessica Harllee, "Redesigning with Confidence"](https://reader033.vdocuments.us/reader033/viewer/2022052910/559b4c891a28abfa7c8b4665/html5/thumbnails/35.jpg)
Confidence
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Look objectively at the design
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Use data to pinpoint problem areas
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Look back at what worked
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