Mission ImpossibleConnect and make the impossible,

possible!Narada Clare Marijke Ernest Linde van Erp Aude Laznowski Quentin Leroy Bart Soeters Ludo Stanziani

Problem Definition

ResearchWhat are the

needs?

ConceptHow to connect?

Implementation

Action Plan

Problem Definition

ResearchWhat are the

needs?

ConceptHow to connect?

Implementation

Action Plan

Problem Definition

ResearchWhat are the

needs?

ConceptHow to connect?

Implementation

Action Plan

Problem Definition

ResearchWhat are the

needs?

ConceptHow to connect?

Implementation

Action Plan

War Child-Project Managers-Knowledge

Consultancy-Brand Expression-Social Responsibility-New Talent

Problem Definition

ResearchWhat are the

needs?

ConceptHow to connect?

Implementation

Action Plan

Communicati

on Platfor

m

• Facebook Page

Brand Awarn

ess

• Buzz Marketing

• Viral Campaign• Consultancy Challenge

Social Responsibility

• First Aid Box• Participation into War Child Project

New Talent

• Student Internship

Problem Definition

ResearchWhat are the

needs?

ConceptHow to connect?

Implementation

Action Plan

Facebook platform

Problem Definition

ResearchWhat are the

needs?

ConceptHow to connect?

Implementation

Action Plan

Buzz marketing (public call)

• Pop-up events @ train stations• Viral campaign• Main warchild event

Problem Definition

ResearchWhat are the

needs?

ConceptHow to connect?

Implementation

Action Plan

The ´´First Aid Box´´

Problem Definition

ResearchWhat are the

needs?

ConceptHow to connect?

Implementation

Action Plan

University participations

Project contests @ universities

Student internships @ consultancy agencies

Internship excursions @ warchild conflict zones

Problem Definition

ResearchWhat are the

needs?

ConceptHow to connect?

Implementation

Action Plan

Implementation

Financial overview

*Note that it is just an estimation

Problem Definition

ResearchWhat are the

needs?

ConceptHow to connect?

Implementation

Action Plan

Implementation Action plan timeline

First contact with

partners & media (july)

Second contact with partners &

media (september)

Start of pop up event (october)

Sponsor contract with T-mobile for the supply of

tablet PC’s (July)

Development of web-

platform and tablet

applications

Continuous update

stream of warchild

projects on the platform.

Buzz campaign

First aid box

Problem Definition

ResearchWhat are the

needs?

ConceptHow to connect?

Implementation

Action Plan

Implementation Action plan timeline

Creation of the fb

groups and pages (july)

Online launch and promotion

(september)

Constant update stream

(october)

Development of campagin design (July)

Personal contact with universities

Selecting the best talents

(october)

Facebook platform (group)

Student internships

Problem Definition

ResearchWhat are the

needs?

ConceptHow to connect?

Implementation

Action Plan

Viral movie

Mission ImpossibleConnect and make the impossible,

possible!

Mission ImpossibleConnect and make the impossible,

possible!

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