Bright B. SimonsKathryn Boateng

THE BIG PICTURE

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•1/3 of medicines in the developing world are counterfeit made by criminals.

• They contain little or no active ingredients, and have b k t killbeen known to kill.

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FAKE MEDS are extremely hard to spotFAKE MEDS are extremely hard to spot

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8-digit non-duplicable code8-digit non-duplicable code4-digit SMS number2-second response = saves 1 life2-second response = saves 1 life.

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Consumers pay $0 and drug f t 1/4 f manufacturers pay 1/4 of

standard SMS rate

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Alternatives, eg. holograms are:1 5 i1.5x more expensive;50% have been faked in some regions

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ROLLOUT TRAJECTORY

GHANA

NIGERIANIGERIA

COTE D’IVOIRECOTE D IVOIRE

S GSENEGAL

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GAMBIA

“NUTS AND BOLTS”

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MANAGEMENT TEAM

K fi B t Ch t d A ti C t l B k iKofi Boateng – Chartered Accounting, Central Bank experience,

Ashifi Gogo — Six Sigma, Schweitzer & Olikamp Fellow, Programmer,

Bright Simons — 10yrs in Media, Marketing Expert, Ashoka, Aspen & TED Fellow, Think Tank Executive

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Kathryn Boateng — Counterfeiting Expert, Public Health Consultant, World Bank Experience

PARTNERSHIPS

REGULATOR

PHARMACISTS

TELECOM

CARRIER PHARMACISTS

DRUG

MANUFACTURERS

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CURRENT PARTNERS

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OPERATIONS

Text Message

mPedigree Consumers

Drug Manufacturers

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RECOGNITION & VALIDATIONRECOGNITION & VALIDATION

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SROISocial value created (3yrs) = $120mTotal investment= $5.2 millionT t P l ti 30Target Population= 30m

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SROIThese 50,000 Kids from Niger were doomed…

SROINiger were doomed…

Let’s h hChange the

odds for this one!this one!

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THANK YOU

QUESTIONS?

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