want to know more about food and drink marketing?

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Do you want to know about

Marketing

Brought to you by
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Starter
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Your

brand,

product or

service

Unique Selling Points Business Strategy Business Objectives

Target Audience Marketing Plan Your Story
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Strategy

Press Releases Imagery Recipes Case Studies Features Endorsements

Our 3 Stage Approach Communications Social Media Strategy Statistics

Events Video/Viral Sampling & Taste Tests Food & Drink Paring Press Packs
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Packaging Design Packaging Innovation E-newsletters Social Media

Company Brochure Product Spec Sheets Leaflet Website

Video Signage In-store POS Exhibition Display Direct mail

Presentations SEO Adwords Strong branding and identity

MarketingTools
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http://www.theclipgroup.com/http://www.theclipgroup.com/


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Main Course


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Imp

lementin

gYo

ur

St

rat

egy

Try using a Marketing & PR agency with an

impeccable reputation within the food & drink

industry. Journalists can rely on them to deliver

information on your behalf instantly and they can

also implement your marketingWell established contacts with food & drink

journalists

Extremely well written press releases and copy onall marketing literatureImagery to support press releases, website,

brochures, e-newsletters etcContacts with food bloggers and celebrity agents

Collaborations with chefs and NPD professionalsPlan marketing 2-3 months in advance allowing for

logistics and production time. Update your website

and social media on a daily basis.
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100s of targetted media &marketing outlets


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PRINT ONLINE SOCIAL MEDIA TV


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RADIO EVENTS STUNTS VIDEO & VIRAL


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Goodquality, regular andsubstantial mediacoverage.

Youshould NOTbe paying forunnecessary advertisingor separationcharges

Thereisnosuchthing!
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Contacting Food &Drink Journalists


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80%

Food & Drink Specialist PR Agency

Other PR agencies

SUCCESS RATE

15%SUCCESS RATE

More media coverage,better ROI and fasterresults

Very little mediacoverage, poor ROI,drain on yourcompanys finance
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andacons

iderablecostand

timesavin

gforyou.

...
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If your chosen PR agency has thesupport of an

behind them theywill be far more effective.

in-housecreative agency
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High quality photographs can be taken instantly essential for all media outlets

Images can be edited instantly

Social media platforms will be designed to thehighest level avoiding having to use ungainlytemplates. This will further strengthen your brand

and improve follow rates.

Graphics for social media can be producedinstantly e.g. photomontages and infographics
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Logos can be created for both online and print use without anyloss in quality

Any technical queries raised by journalists/media can be

answered by the designers.Pixel perfect elements can be created

Leaflets, brochures, media packs, journalist invites,merchandise and much more can be produced in-house

leaving you to run your business


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A very small snippit of the

media you should be in(it has to be on a regular basis in order to generate interest)

The Grocer

Educate

ring

Pub&Bar

Magazine

Restaurant

UniversityCaterer

OOH

Mag

azine

EatOut

The PublicansMorning

Advertiser

Caterer and

HotelkeeperBigHospitality

Trade

BBC Easy Cook

CookV

egeta

rian

TheObserver

FOOD

The Times

Fabulous Food MagazineZest

Olive Healthy FoodGuide

Vegetarian Living

Deliciousmagazine

GreatBrithshFood

Consumer
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Social

MediaActivitiesFacebook/Twitter/Linkedin/Pintrest/Youtube/Blog....

Viral Seeding

Onlinedistribution

Forums

Linking

Re-pinning

Competitions

Specificproducts

Collaborate withinfluential foodbloggers

EventsSeasonal

Guesttweeters

Create cultfollowing

Creatediscussion

Industrynews

Question of

the week

Increasenetworkreach

Interaction withbuyers

Interaction withtarget audience

Interaction with

Consumers

Sharingof tips

Captionwriting

Trending

Re-tweetingBloggerReviews

Tagging

Hash-tags

Likes

Regularupdates
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Target

AudienceYour Customers

Buyer from a multiple Deli/farm food shop owner Chefs Catering sector

Coffee shop/caf owners Restaurant managers Convenience stores

Pub/bar owner Food development manager NPD chefs/managers

Independent retail buyers Schools/University food managers

Food and drink managers for government organisations

Hotel chain food and beverage managers Service stations Fast food chains

Onboard catering managers and chefs Distributors Wholesalers

Retail Buyers Bar Managers Sommelier Families Mumpreneurs

ABC1 Teenagers Young Professionals Groups with Expendable Cash

Well Travelled Foodies Connoisseurs

Health Focused Fitness Fanatics Trend/Lifestyle Focused

and many more...
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By this stageyour target

audiencehasseen yourbrand andproduct severaltimesand will take notice!
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Dessert


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Now that we have created allthis noise, buyers and customers

will be wanting to buy.itstime for you to close the deals or

make it as easy as possible tobuy your product or service.


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We hope this helps!To find out more feel free to contact

us for a chat

Hello,

ImClippythe Crab!Em

ailat

hello@theclipgroup

.co

m
http://www.theclipgroup.com/http://www.theclipgroup.com/http://www.theclipgroup.com/http://www.theclipgroup.com/http://www.theclipgroup.com/http://www.theclipgroup.com/http://www.theclipgroup.com/http://www.theclipgroup.com/http://www.theclipgroup.com/http://www.theclipgroup.com/http://www.theclipgroup.com/http://www.theclipgroup.com/http://www.theclipgroup.com/http://www.theclipgroup.com/http://www.theclipgroup.com/http://www.theclipgroup.com/http://www.theclipgroup.com/http://www.theclipgroup.com/http://www.theclipgroup.com/http://www.theclipgroup.com/http://www.theclipgroup.com/http://www.theclipgroup.com/http://www.theclipgroup.com/http://www.theclipgroup.com/http://www.theclipgroup.com/http://www.theclipgroup.com/http://www.theclipgroup.com/http://www.theclipgroup.com/http://www.theclipgroup.com/http://www.theclipgroup.com/http://www.theclipgroup.com/http://www.theclipgroup.com/http://www.theclipgroup.com/http://www.theclipgroup.com/http://www.theclipgroup.com/http://www.theclipgroup.com/http://www.theclipgroup.com/http://www.theclipgroup.com/http://www.theclipgroup.com/http://www.theclipgroup.com/


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elements and intellectual property are protected by the Copyright, Designs and Patents Act 1988. Any infringement of copyright will result in legal

action. CLIP Creative Ltd (Reg No. 07487736) Copyright 2013

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