Walton Mobile:

Introduction:Walton introduced various types of mobile handset. Recently Walton Primo has added a new dimension in Walton mobile handset collection in Bangladesh.

Segmentation:They segment the market based on city Zone. Mid & High income level customer are their main customer.

Target Market:The target market we can divide based on quality & price

1. Excel Mobile: Its for general people who are not interested in high profile operating.2. Classic Mobile: Mid income level people who wants some classical touch on their mobile & want all

facilities.3. Walton Primo: Its for high income level who want to use fastest operating system like i-phone,

Android with high internet service.

Symphony, Micromax & maximus are their main competitor. But Walton is our own product with good quality & low price.

Positioning: Walton Mobile already creates a good position in customers mind as a brand because of its quality & after sale service.

Walton Motor Cycle:

Introduction: Walton has introduced various types of motor cycle in Bangladesh market as a local Brand.

Segmentation: Its for the high income level & Mid income level. They are the main buyer & young people are also interested to buy it.

Targeting:Those who income about 40,000-50,000 Taka per month. And the main target customers are the young people and the age limit is 23 to 35.

Positioning: It has a good brand position & equity. Singer, Hero Honda are their main competitor, people like it of it good quality with a low price and after sale service and warranty.

Refrigerator:Walton refrigerator is one of the most famous refrigerators in our country. Segmentation: They segment the market based on Income level, Social class, region, age, family size.

Targeting: People- with more than 30,000 per month. Aged people above 30 years can bye refregetor

Positioning:Lower price/ High quality, after sales service/ Warranty good customer relation. LG and Butter fly are their main competitors. But they have low price with high Wuality.