walmart
TRANSCRIPT
WHAT ABOUT WAL-MART?
. Wal-Mart is a large retail chain that operates huge discount department stores and
warehouse stores throughout the world.
The company was founded in1962 by Sam
Walton
Wal-Mart Supercenter stores alleviate taking up
time for customers that have a large array of
things to get on their list besides groceries.
WAL-MART THE COMPANY
Wal-Mart's headquarters is located in
Bentonville, AR.
Currently ,Wal-Mart has a reportedly 2.2 million
employees across the world.
Many of the Wal-Mart supercenter locations are
opened 24 hours a day for the convenience of
the customer’s needs and demands
WAL-MART'S GOODS AND
SERVICES
Wal-Mart Supercenter include full- service
supermarkets, garden
center, pet shop,
pharmacies, and one-hour
photo processing lab, portrait studio and much
more.
Many Wal-Mart Locations
include a great deal of alcove shops, such as
cellular phone stores, hair
and nail salons, video
rental stores, local bank
branches and fast food outlets.
WAL-MART'S SUBSIDIARIES
Wal-Mart Discount Stores
Wal-Mart Supercenters
Supermarkets
Small Format Stores
PictureMe! Portrait Studios
Wal-Mart Realty
Wal-Mart Money Center
MANAGEMENT PHILOSOPHY
The management philosophy at Wal-Mart is to choose good people and giving them maximum authority and responsibility.
Wal-Mart provides formal programs to teach their managers different leadership skills.
Managers help in the process of development of other managers. This helps leaders to collaborate better with other leaders around the world.
These trainings provided will lead to high performance, as well as global success.
MISSION STATEMENT
“We save money so people can live better”, this
slogan was created by Sam Walton, the
founder of Wal-Mart.
The company still stands by this quote to this
day.
The company still finds ways to reduce costs,
while the quality of the product remain high.
VISION STATEMENT
To promote ownership of Wal-Mart’s ethical
culture to all stakeholders globally.
Since the founding of Wal-Mart Stores, Inc., it
has always been a values based, ethically directed company.
VALUES STATEMENT
The 3 Basic Beliefs are known as the values that
guide the decisions made by leaders.
These beliefs are:
-Respect for the individual
-Service to the customers
-Striving for excellence
MARKETING PHILOSOPHY
Does Walmart really have to invest in marketing
strategies?
Yes, and no.
-Already strong name brand
-current philosophy
INNOVATIVE ADVERTISING
CAMPAIGNS
“See for yourself” Campaign
Shows savings comparison
Very competitive
Stirring controversy with competition
TARGET MARKETS
Strong prominent brand in
United States
Third biggest retailer in the
world
Current target markets include:
International markets (like
Brazil, China, etc.)
“Neighborhood Market”
store concept
More localized Walmart's
Expanding to college
campuses
FUTURE MARKETING
CONSIDERATIONS
Expansion in both
international and local
markets
Own-label products
Online shopping
Lightening existing negative
publicity
WAL-MART FACTS
Wal-mart ranked # 1 in the fortune 500 in 2012
Sales increased 5.9% in fiscal year 2012
Wal-mart employs 2.2 million associates around
the world
1.3 million in the U.S. alone
Owned Leased Total
U.S. Properties
Wal-mart U.S. retail units 3,480 525 4,005
Sam’s Club retail units 511 109 620
Total U.S. retail units 3,991 634 4,625
PROPERTIES
International Properties Owned Leased Total
Africa 37 340 377
Argentina 57 37 94
Brazil 208 350 558
Canada 131 248 379
Central America 180 462 642
Chile 196 133 329
China 2 391 393
India 2 18 20
Japan 60 378 438
Mexico 724 1,629 2,353
United Kingdom 398 167 565
Total International retail Units 1,995 4,153 6,148
ASSETS
Current Assets 59,940
Property and Equipment 113,929
Capital Leases 2,752
Goodwill 20,497
Other Assets 5,987
TOTAL ASSETS 203,105
LIABILITIES
Current Liabilities 71,818
Long-term debt 38,394
Long-term debt under capital leases 3,023
Deferred Income Taxes 7,613
Other liabilities 519
TOTAL LIABILITIES 121,367
CONS OF INVESTING
Future growth rate may be slowing and profits may not be as large as aniticipated
Legal issues eat into company profits and
reputation
ETHICAL ISSUES
Low wages and employee benefits (i.e health
insurance)
discrimination against women
Legal violations of Clean Water Acts in several
states
Destroys small towns