wallspaces and billboards presentation

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DEVELOPING NEW REVENUE STREAMS FROM OUTDOOR ADVERTISING May 13, 2009 MAY 13, 2009 19 West 21st Street, Suite 601, New York, NY 10010 Phone: 212.358.4000 * Toll-Free: 866.777.4445 * Fax: 212.206.8577 5-12-09

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Presentation by Paul Theisen of Culver Media regarding wallspaces and billboards. Given at GreenPearl.com's Building Owners Cash Flow seminar on May 13, 2009

TRANSCRIPT

Page 1: Wallspaces and Billboards presentation

DEVELOPING NEW REVENUE STREAMS FROM

OUTDOOR ADVERTISINGMay 13, 2009

MAY 13, 2009

19 West 21st Street, Suite 601, New York, NY 10010Phone: 212.358.4000 * Toll-Free: 866.777.4445 * Fax: 212.206.8577 5-12-09

Page 2: Wallspaces and Billboards presentation

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OVERVIEW OF COMPANY:

* Started in 1996

* Focused on Outdoor Advertising

* Assists Building Owners & Public Facilities in Developing New

Revenue Streams

19 West 21st Street, Suite 601, New York, NY 10010Phone: 212.358.4000 * Toll-Free: 866.777.4445 * Fax: 212.206.8577

Page 3: Wallspaces and Billboards presentation

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TYPES OF OUTDOOR SIGNAGE:

* Billboards

* Wallscapes

* Scaffolding Wraps

19 West 21st Street, Suite 601, New York, NY 10010Phone: 212.358.4000 * Toll-Free: 866.777.4445 * Fax: 212.206.8577

Page 4: Wallspaces and Billboards presentation

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19 West 21st Street, Suite 601, New York, NY 10010Phone: 212.358.4000 * Toll-Free: 866.777.4445 * Fax: 212.206.8577

Billboard

Page 5: Wallspaces and Billboards presentation

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19 West 21st Street, Suite 601, New York, NY 10010Phone: 212.358.4000 * Toll-Free: 866.777.4445 * Fax: 212.206.8577

Wallscape

Page 6: Wallspaces and Billboards presentation

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19 West 21st Street, Suite 601, New York, NY 10010Phone: 212.358.4000 * Toll-Free: 866.777.4445 * Fax: 212.206.8577

Wallscape

Page 7: Wallspaces and Billboards presentation

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19 West 21st Street, Suite 601, New York, NY 10010Phone: 212.358.4000 * Toll-Free: 866.777.4445 * Fax: 212.206.8577

Scaffolding Wrap

Page 8: Wallspaces and Billboards presentation

19 West 21st Street, Suite 601, New York, NY 10010Phone: 212.358.4000 * Toll-Free: 866.777.4445 * Fax: 212.206.8577

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CHARACTERISTICS OF A SUCCESSFUL

OUTDOOR ADVERTISING SITE:

* Facing Vehicular & Pedestrian Trafficon Major Street

* Large enough to make an impact

* Unobstructed view

* Near Retail and Commercial Activity

Page 9: Wallspaces and Billboards presentation

19 West 21st Street, Suite 601, New York, NY 10010Phone: 212.358.4000 * Toll-Free: 866.777.4445 * Fax: 212.206.8577

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NYC REGULATORY ENVIRONMENT:

* Grandfathering of Certain Locations

* Advertising Permits In Certain Zones

* On-premise Permits

Page 10: Wallspaces and Billboards presentation

19 West 21st Street, Suite 601, New York, NY 10010Phone: 212.358.4000 * Toll-Free: 866.777.4445 * Fax: 212.206.8577

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REVENUE FROMOUTDOOR ADVERTISING:

* Fixed Rent

* Revenue Sharing

* Barter/Trade

Page 11: Wallspaces and Billboards presentation

19 West 21st Street, Suite 601, New York, NY 10010Phone: 212.358.4000 * Toll-Free: 866.777.4445 * Fax: 212.206.8577

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A SMALL SAMPLE OF CULVER MEDIA ADVERTISERS:

Page 12: Wallspaces and Billboards presentation

19 West 21st Street, Suite 601, New York, NY 10010Phone: 212.358.4000 * Toll-Free: 866.777.4445 * Fax: 212.206.8577

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HOW TO GET STARTED:

For a FREE Analysis of Your Properties, please call 212-358-4040

Culver Media19 West 21st Street

Suite 601New York, NY 10010