wallethub introduction 2014

12/2/2013

WalletHub Social Network for Personal Finance

WalletHub is a website publisher and content aggregator of personal financial news via a social network

• Enables people to make smarter financial decisions for home, auto, life, business, investments

• Get Helpful Tips, News and Reviews• Shop & Compare Rates• Locate and Connect with Trusted Advisors

- Bankers- Credit Unions- Insurance Companies, Agencies and Brokers- Law Offices- Mortgage Companies, Brokers

Financial

News

Internet

Directories

Profile Pages

Search & Compare

Q&A

Reviews

Social

Media

12/2/2013 @2013 Evolution Finance, Inc. 1

Insurance Companies Who are Visible Online with a Solid Reputation Get More New Business

• 83% of consumers say they’ve

looked at customer reviews

before making a decision about a

bank or other financial service,

such as a credit card, car insurance, or home mortgage

company

• 79% of consumers trust online

reviews as much as personal

recommendations

o What are people saying?

o How do online reviews read?

o Are their recent

recommendations?

12/2/2013

US Independent Insurance Industry• 38,500 Insurance Agencies • Over 400,000 Insurance Sales Agents• 17% of Consumers Have Purchased Car Insurance Online• A highly rated product will increase the likelihood of purchase by 55%

@2013 Evolution Finance, Inc. 2

Internet MarketingThe Rise of Social Media

Insurance Companies use Social Media as part of their digital strategy to support their brand, engage with customers more frequently

• 63% of respondents think value of social networking technology is that it can provide insurers a competitive advantage

Shopping Patterns are Changing • Most customers (54%) initiate contact online• 26% of respondents use social media to make decisions

about insurance buying choices.

• Younger consumers utilize digital platforms

Customers spread agent messages to their networks, building trust

• Gains Potential Clients

• Increases Market Share• Strengthens Existing Relationships

• Turns Customers Into Advocates

845 million users

106 million users

225 million users

450 million users

Home

©2013 The Corporate Executiv e Board Company ; http://www.executiv eboard.com/blogs/how-social-media-driv es-insurance-policy -purchase/

©2013 PwC PricewaterhouseCoopers; http://www.pwc.com/en_US/us/insurance/publications/assets/pwc-top-insurance-industry -issues-2013.pdf


http://www.executiveboard.com/blogs/how-social-media-drives-insurance-policy-purchase/

http://www.pwc.com/en_US/us/insurance/publications/assets/pwc-top-insurance-industry-issues-2013.pdf

WalletHub Social Media SolutionsFor Insurance Carriers, Agencies and Brokers

INSURANCE

CARRIERS

Search Agency

Listings

• Find an Agency

• Get a Quote

• Turn-key Set Up

• Low Cost Installation

INSURANCE

AGENCIES

Search Broker

Listings

• Locate by Zip Code

• Select Agent

INSURANCE

BROKERS

Individual Agent

Profile Pages

• WalletHub provides digital advertising and social media marketing to increase new customer conversion rates by 20%-50%

• Premium Accounts include Upgraded Profile Pages, Agency Directories, Featured Listings and Reputation Management


WalletHub Profile PagesPremium Accounts Summary

Carrier

Logo Broker

Image

Custom

Background

Agency

SearchBrokers

SearchVideo

Social

Media Links

CARRIER PAGES

$249 per month

AGENCY PROFILES

$199 per month

BROKER PROFILES

$49 per monthFeatured

Ratings & Reviews

Agency

Logo

User

Engagement Tools

Contact

Button

Carrier

Logos


12/2/2013

WalletHubFeatures & Benefits

• Follow on WalletHub, Twitter

• +1 on Google• Like on Facebook

• Connect on LinkedIn

• Share with a Friend• Register on WalletHub

• Ask a Question• Rate, Write and Submit

Reviews

WalletHub Business Profiles

• New point of presence on the web

• Engages customers to like, follow, connect and share

• User Generated Content, ratings and reviews, boost

page rank on search engines and can be shared with friends, family, partners, clients and prospects on social

networks

Premium Accounts

• Upgraded Business Profiles • Broker Images

• Personalized Cover Photo

• Social Media Links

• Video Introduction

• One Click Contact Buttons• WalletHub Online Reputation Builder


Reputation ManagementWalletHub Turn Key Service

WalletHub makes customers aware of your WalletHub profile page

• Personalized E-Mail Templates for Client Communications

oDrive page views and encourages users to engage, take actionRate

Review

Share

Chat


• For the best results, WalletHub “Recommend Us” or “People Love Us” badges should be added to website pages

• The WalletHub icons look great next to other social media links.

• WalletHub icons can also be added to agent e-mail signatures.


Promotional Widgets

@2013 Evolution Finance, Inc. 8

COMPARE WALLETHUB LEADSVS. COMPETITION

Promotions $50 per lead

Shared Leads No

Exclusive Leads Yes

Pre-Set Filters Available

Type of Consumers Ready to Buy (got quote, selected co.)

Fair Return Policy 5 business day window

Delivery Options One Click Contact; Direct Connect;

E-Mail

Lines Automotive

States CA

• Exclusive Leads for Insurance Carriers/Agents

• Real Time Delivery of Highly Qualified Prospects

• Higher Closing Rates because WalletHub consumers who have received

quote info, selected company and ready to process

http://wallethub.com/car-insurance/

Auto Insurance LeadsDirect Quote Service

http://wallethub.com/car-insurance/

Return on InvestmentWalletHub

• Policy shopping and switching behavior is now up to 13% of all customers

• Good ratings and reviews can increase new customer conversion rates by 20% to 50% or more

• WalletHub delivers a strong ROI o For every 10 new policies an agent writes, the

WalletHub program should help sell 2 more

Increase in Conversion Rate: 20%

Avg. Policy Value: $1,000/yr.

Commission Rate: 15%

ROI: 140%


1102%

982%

862%

742%

621%

501%

381%

261%

140%

0%

200%

400%

600%

800%

1000%

1200%

10 9 8 7 6 5 4 3 2

RO

I %

ROI Analysis

Current Number of Policies PerAgent Per Month

Sample ROI

Return on RelationshipSocial Media

• The best way to measure social media may be RORoReturn on Relationship: value that

accrues over time through connections, loyalty, recommendations and sharing*

Word of mouth

Reach

Friends of friends

* Social Media Intelligence Summit, Aug. 2012

• U.S. marketers alone will spend $4.8

billion on social marketing tactics in

2013


For more information, please contact me

SCOTT FEDER

VP - Sales

m: (703) 505 8448

e: [email protected]

w: wallethub.com/profile/scfeder/

Evolution Finance, Inc.

Washington, District of Columbia, USA


mailto:[email protected]

wallethub.com%5Cprofile%5Cscfeder