Object: exhibition “Walking in Beauty” - works by Carrie Schechter Duration: to be negotiated.

Premise

Carrie Schechter's free spirited nature has led her on many adventures with her camera in hand. As someone who pushes boundaries in both life and art, she has pushed the concept of photography to a level of hyperrealism. Her work expresses a fusion of seduction and innocence and has been described as beautiful, textural, and haunting. Carrie creates a dynamic environment when she shoots encouraging everyone to check their inhibitions and hang-ups at the door. Carrie studied at Brooks Institute of Photography where she received a department award for her cutting edge still photography. Previously educated in fine art at the School of Visual Arts, she learned the importance of using light for modeling and developing the complex moods that reside in her work. Her fine arts background explains the painterly and sculptural sense of light that is evident in her photographs. Carrie's work has appeared in advertising campaigns and magazine editorials. She has won multiple awards leading her photography to be nationally and internationally recognized and featured in cities such as Dubai, Hong Kong, London, Paris, Barcelona, Los Angeles , New York, Moscow and Venice

Description of the preparation of the show The show contains 60 photos in different formats to be shown

Technically the show is divided as follows:

1. Ideation, general coordination and realization of the event 2. Vision and choosing the photographs 3. Transportation of the photographs from New York to the location of the event 4. Insurance of the photographs from nail to nail during the whole time of the show. 5. Preparation of the show 6. Ideation of the invitations, big and small posters, postcards, bookmarks, catalogues and all other

materials needed for the promotion. 7. Inauguration evening: to be negotiated 8. Printing office: to be negotiated

Airplane tickets Carrie Schechter from NY.

Additional items in correlation to the primary project Ideation and realization of n.1000 posters printed in five colors Ideation and realization of n.1000 manifests printed in five colors Ideation and realization of n.3000 invitations with their envelopes and captions exhibit. Ideation and realization of n.6000 cards and bookmarks Ideation and realization of n.4 show’s banner panel Ideation and realization of n.3000 folders for the press. Ideation and realization of n.3000 copies of a 64 pages glossy catalog of gr.200+inverkote plastic- coated cover of gr.300+shiny silked screen U.V closed photo cm.16,5x29 bounded refe thread brochure with captions refering to the commissionary. Realization of n.2 Totem in stand up style with painted iron base and waterproof p.v.c Inauguration evening

The Ministero della Bellezza has exclusive rights on this show.

Ephemeris:

During the show a theme- party could be organized, glamour style. On the other hand a rendez- vous performance on the theme of the exhibition could be organized.

Association Ministero della Bellezza holds all co-marketing rights of the events.

Communication Plan Communication, promotion and advertisement Absolutely strategic is to be considered an adeguated communication activity to put the emphasis on the global image of the initiative and to its promoters in a national and local level. The preferred objective will be to give the right resonance to the whole initiative and its promoter on media. The communication project and the press office activity that will be prearranged, are going to be proposed as functional struments for a continued and widespread event promotion. Press office An activity developed from the office to hoc that takes care of the start up and the relation with media which they actually need to find and plan in collaboration with refered partners and guide lines of communication to guarantee the best event diffusion. Promotional material Once the graphic design is studied, the charged art director will realize the executives of all materials and with a particular care of the coordinated event image. So there will be realized and produced the following promotional struments: -Volume/ exhibition catalog Colophon volume and exhibition Invitations Envelopes Paper Press folders Pliable/ posters Complimentary coupon Manifests of different formats Cards and bookmarks of different formats Advertisement A valued communication may be quantifiable in a precise way, specially the classic advertising aspects. At the end will be chosen the media that will assure the right resonance to the initiative in a national and local level. Posting It is necessary to suppose a congruous number of posting turns, at least three in fifteen days – 140x200 of manifests in the city and 35x70 posters to put in shops, cinemas and theatres. Public transportation I will for sure bring back a campaign on public transport. The valued hypothesis provides the mixed citer that covers all of public transport. Popular radio campaign It is useful to suppose a 90 days radio spot campaign that during the journalistic information appointments may alternate advertisement information moments on the show.

Biography of Carrie Schechter www.carrieschechterstudios.com Clients & Publications: Sport & Street Magazine (UK),Livity Outernational (US), Bisbee Clothing(IT), Shivatech Skateboards(IT), Pimpfants (US), Bang Bang Girls (US) Digital Photo Pro, Chittlin Circuit Magazine (US), Chic Today (Paris/Spain/UK), Fu-Da International, Medium Magazine (Barcelona, UK), Dancehall 360 (US, JA), Billboard Magazine, 180 Degrees Magazine, New York Cool - Music, Rokovoko Magazine, Death Rockstar, Alternative Press Magazine, HarperCollins Publishers, Olympus Music Equip., Interscope Records Music/Celebrity Portraits: DJ I Shasta, DJ Ambassador Jr., MYSELF, Discrete Encounters, Hip Hop Artsits El with Hypemen Touch and Fresh, X Plane, Alexis Dziena, Leslie Bibb, Zoe Kazan, The London, End the Stars,Daryl Palumbo, Nick Hook, DJ Glue, Sports, All-American Rejects Awards/Shows: Winner - Creative Graduate Prize 2007 Hosted by: Societas Alternative Pick 4th Annual Competition 3rd Place - Jury Vote for Single Photograph 2007 Image will be displayed at The Alternative Pick gallery show at Bellevarado Studios, Los Angeles, California Masters Cup/International Color Awards 2 Nomination's - Fashion/Pro 2007 International Photo Awards Honorable Mention, Fashion/Pro 2007 Beauty - Honorable Mention 2006 Beauty - Honorable Mention 2005 Fashion - Honorable Mention 2005 Women in Photography International Honorable Mention 2007 Fashion - Honorable Mention 2005 PX3 - Prix de la Photographic Paris 2007 - First Place - People's Choice Awards - Fashion/Pro "The Sisters" 2007 Honorable Mention - Advertising/Pro "The Lover's Story" 2007 London Photographic Association Highly Recommended 'Passion" 2007 Gallery Appearance at Calumet London The Lover’s Story Exhibited 2007 Digital Photo Pro 2007 Portfolio Spread -'The Bold and the Beautiful' Gallery Appearance at Myst, NYC "It's So Good, It's Almost Criminal" presented by BlackBook 2007 One of Top 6 Emerging Photographers decided by Epson, Microsoft, Calumet 2006 National Photo Awards Award of Merit 2006 - People - Pro 2007 Award of Merit 2006 - People - Pro 2006 Advertising Photographer of the Year - Advertising - Am 2005 3 Awards of Merit in Advertising 2005 Serbin Communications Honorable Mention 2006 Honorable Mention 2005 of Gallery show in the International Photography Hall of Fame 2004-2005 Part of Gallery show in the International Photography Hall of Fame 2004-2005 Member of the ASMP