Featured Speaker

Jennifer WalkerFrom

Walker Creative Design

Presented By:

Creating Strong Business Images

Presented By:

What does it take to have a strong business image?

It takes a combination of many elements to develop a strong

business image.

The starting point for a strong business image is the

LOGO.

What is a logo?

It’s the basic unit of communication.

It’s the basic unit of communication.

It can alter human behavior

A good logo motivates people to buy

what you are selling.

A strong logo makes people take

action.

It is simplicity itself…

…easily understandable in a matter of seconds.

There are 2 “fatal assumptions”

that get in the way of most business owners.

2 “fatal assumptions”

1. Creating a business image they “like” without understanding what their customer’s “like”.

2 “fatal assumptions”

1. Creating a business image they “like” without understanding what their customer’s “like”.

2. Too product-oriented.

Example of a business marketing to themselves.

Example of a business marketing to themselves.

The business owner liked this logo

because it only cost $100.

Before Walker Design

After Walker Design

People have two minds The conscious and the unconscious

People have two minds

Purchasing decisions are made by the unconscious mind.

The conscious mind provides the rational justification for the purchase.

Example: Client’s

Mission We put the customer in the center of the process so

they can learn and develop their skills on a daily

basis. Our systems get immediate results and help

people achieve their sales objectives.

Example: Before Walker Creative We put the customer in the center of the process so

they can learn and develop their skills on a daily

basis. Our systems get immediate results and help

people achieve their sales objectives.

We put the customer in the center of the process so they can learn and develop …

Perception is RealityTo create an effective company image you need to understand your customer’s demographics and,

especially, their psychographics.

Perception is RealityTo create an effective company image you need to understand your customer’s demographics and,

especially, their psychographics.

Perception is RealityTo create an effective company image you need to understand your customer’s demographics and,

especially, their psychographics.

Perception is Reality

What to Look For

Walker Creative Design visually communicates a company’s

message

Walker Creative Design visually communicates a company’s

message

What to Look For

Walker Creative Design helps businesses best their competition

What to Look For

Walker Creative Design helps build credibility.

Consistency pays from print…

… all the way to a company’s online presence.

90% of potential customers look at a company’s website before they call.

Creating Strong Business Images

Presented By: