wal-mart & carrefour in indonesia

8/10/2019 Wal-Mart & Carrefour in Indonesia

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W HY W AL-M ART F AIL &

CARREFOUR S UCCEDD IN

INDONESIA

Roike Tambengi

BLEMBA 5

SBM ITB


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W HY W AL-MART FAIL & C ARREFOUR S UCCEED IN INDONESIA

Chapter 11. Bac !r"#$%

Wa MartWa -ma!" #a$ %o n'e' b( Sam Wa "on an' )i$ b!o")e!* +ame$ ,B ' Wa "on*

in ./012 T)e Wa "on bo($ !e3o "ioni4e' 'i$ o n" !e"ai ing* #i") ")e !e$ "

")a" b( ./6/ Wa ma!" #a$ ")e #o! '7$ a!ge$" !e"ai e!2 T)e Wa "on7$

8!o8o$i"ion #a$ $im8 e* 'e i3e! a #i'e a!!a( o% me! )an'i$e a" 'i$ o n"

8!i e$ "o88e' 8 b( a %!ien' ( $e!3i e2 B( .//6* i" #a$ $e!3i ing mo!e ")an

.99 mi ion $"ome!$ #eek ( an' )a' a $a e$ 3o me o% US:.;6 bi ion #i")

an o3e!a o8e!a"ing ma!gin o% 526 8e! en" !$" Wa -ma!" Di$ o n" Ci"( $"o!e in Roge!$*

A!kan$a$* a%"e! Ben F!ank in managemen"@")e Wa "on7$ o8e!a"e' a n mbe!

o% %!an )i$e' $"o!e$ %!om ")e )ain@!e e "e' a $ gge$"ion "o o8en 'i$ o n"

$"o!e$ in $ma "o#n$2 T)e Di$ o n" Ci"( $"o!e on e8" on$i$"e' o% $e!3i ing

$ma an' mi'' e$i4e' "o#n$ a" 8!i e$ e a "o o! o#e! ")an 8!i e$ in nea!b(

i"ie$2 In ./ 1 Sam Wa "on "ook ")e ;9 e=i$"ing $"o!e$ 8 b i $ing ")e

8!o ee'$ o% ")e o e!ing "o b i ' a #a!e)o $e ")a" a o#e' )im "o b ( a!ge

3o me$ o% me! )an'i$e a" o#e! 8!i e$2 D e "o ")e $"!a"eg( o% o3e!ing

$ma "o#n$* 3i!" a ( igno!e' b( o")e! om8e"i"o!$* ")e e=8an$ion 8!og!e$$e'

!a8i' ( #i")o " an( $ b$"an"i3e 'i!e " om8e"i"ion n"i ")e mi' ./69$2

Ho#e3e!* b( .//;* Wa -ma!" #a$ in $"a"e$ an' i"$ e=8an$ion e' "o

om8e"i"ion #i") ma!"* Ta!ge"* Sea!$ an' +2C2 Genne(* %o! #)i ) ")e

e$"ab i$)e' 8 a(e!$ #e!e i 8!e8a!e'2

In ")e .//9$ ")e om8an( mo3e' be(on' i"$ ! !a e=8an$ion $"!a"eg( an'

began 'i3e!$i%(ing in"o g!o e!( o8e!a"ion$


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Wa -ma!"7$ o$"$ an' 8!i e$ be o# e3e!(bo'( e $e7$* an' aime' a" ogi$"i $

e= e en e b( main"aining "e )no ogi a $ 8e!io!i"(2

a2 Long o !ne( "o $ e$$./ . Ina g !a"ion o% GT To(o"a A$"!a Mo"o!


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To(o"a be ie3e$ ")a" ong "e!m 3i$ion an' mi$$ion $e" )ig) a )ie3emen" %o!

To(o"a2 T)e "a!ge" o% eJ ien ( be ome$ i"$ $"!ong 8oin" "o be om8e"i"i3e a$

")e !ea #o! ' be oming mo!e %!agi e an' 'eman'ing2 T)e 8eo8 e o% ")e

om8an( a!e a $o ")e )ea!" o% ")e om8an( ")a" % ( $ 88o!"$ ")e om8an(

"o $)o# i"$ 8e!%o!man e2 An' >na (* b( ea!ning %!om e=8e!ien e* an'

on"in a ( im8!o3ing e3e!( a$8e " o% ")e on"!ib "ing e emen"$ ea' ")e

om8an( "o 8e!%o!m a" i"$ be$" $"age an' ")e!e%o!e* !ea i4ing ")e goa $ an'

a )ie3emen"$ ")a" i$ bene> ia %o! a $"ake)o 'e!$2

T)e %o o#ing 8(!ami' om8!i$e$ a ")e 8!in i8 e$ o!!e$8on'ing "o ")e %o !

main $"! " !e o% TOYOTA WAY2


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To(o"a G!o' "ion S($"em

#o!k in 8!o e$$* an' >ni$)e' goo'$?

Lean G!o' "ion a $o in3o 3e$ ")e e imina"ion o% #a$"e in 8!o' "ion e o!"

Lean G!o' "ion a $o in3o 3e$ ")e "iming o% 8!o' "ion !e$o ! e$


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Chapter 2 T"+"ta S#$ter II p a$t

To(o"a S n"e! II 8 an" i$ 8a!" o% in"eg!a"e' 8 an" o% TMMIN "oge")e! #i") a$$emb (

8 an" in a!a#ang2 I" #a$ e$"ab i$)e' on ")e an' o% ;.926/6 m1 #i") ")e $i4e o%

b i 'ing o% . 52/60 m12 I" 8!o' e$ im8o!"an" 8a!"$ o% ")e 3e)i e$ $ ) a$ engine

bo'(* engine* an' ")e )a$$i$ an' o3e!$ ")e 'ome$"i ma!ke" a$ #e a$ e=8o!"

ma!ke" o% Ma a($ia* T)ai an'* G)i i88ine$* Tai#an* ie"nam* So ") A%!i a* an' +a8an2

T)e %a i i"( o% S n"e! G an" in 'e$ Ca$"ing G an"* S"am8ing G an"* Engine G an"*

Ga king an' anning G an"2 In a''i"ion "o ")a"* ")e 8 an" a $o in 'e$ enginee!ing

an' "oo ing 'i3i$ion o% +ig an' 'ie making2 Wa$"e #a"e! "!ea"men" i$ being a88 ie'

)e!e "o make ")e 8 an" en3i!onmen"a %!ien' (2

D e "o imi"e' o% 3i$i" "ime* #e on ( )a3e $ )e' e "o e=8 o!e a$"ing 8 an" an'

$"am8ing 8 an" o% To(o"a S n"e! II G an"2

Be o# i$ o ! b!ie% e=8 ana"ion o% bo") 8 an"$ ")a" #e 3i$i"e'

.2 CASTINK GLANTMa($ pr"%#ct("$ *"r e$!($e "%+On ")e a!ea o% 052916m1* a$"ing 8 an" i$ ")e 8 a e #)e!e 8!o e$$ o% %o!ming

an' 8!o' ing ")e engine om8onen" i$ being e=e "e'2 Wi") 3o me o%

8!o' "ion o% .999 "on$ mon") #i") 1 $)i%"$ o% #o!king "ime* ")e 8 an" an8!o' e ( in'e! b o k o% 5 * * . TR* an' 1 TR* C!ank$)a%" * C!ank a8

5 * * an' F (#)ee . B2Ca$"ing 8 an" i$ $ 88o!"e' b( %a i i"ie$ "o !ea"e a gigan"i 8!o' "


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12 STAMGINK GLANTMa($ pr"%#ct("$ *"r "%+ cha''('Wi") ")e a8a i"( o% /0999 ni"$ (ea!* $"am8ing 8 an" o3e!$ ")e a!ea o%

0 1 m1 "o 8!o' e 8!e$$ 8a!" %o! $ome o% ")e To(o"a b!an' o% Inno3a*

A3an4a* an' D(na Hino in 'ing enginee!ing an' "oo ing 8a!"$2 T)e ma o! $"!eng")$ o% ")e 8 an"$ %o! 8!o' ing )ig) a i"( om8onen"$

'e8en' on ")e %o o#ing$ Hig) 8!e i$ion

U$ing ")e a"e$" an' $o8)i$"i a"e' om8 "e! "e )no og( o8e!a"e' b(

$ki % 8!o%e$$iona in"o 8!o' e ")e )ig) a i"( $"am8ing !e$ "$

Hig) a i"( ba$i ma"e!ia $ T)e %o n'a"ion o% $"am8ing


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o .2599 "on$o 699-.999 "on$o 099 "on$o 099-.2199 "on$

o 599 "on$o 99-.999 "on$o .59 "on$o 09-..9 "on$

Ma )ine o NC Mi ingo NC Co8( Mi ingo Ga""e!n NC Ma )in

eo e!"i a Bo!ing

Mi ing

o Co8( Mi ingo Si'e Bo!ingo Big Mi ingo Ra'ia D!i ingo Ra'ia Mi ing

Die S8o""ing Ma )ine o Die S8o""ing

Mea$ !ing Ma )ineo La( O " Ma )ineo Digi"i4e!

T!ia Ma )ine G!e$$ o G!e$$ Ma )ine

T)e 8!o e$$ o% $"am8ing i$ 'e8i "e' in ")e 8i " !e$ be o#

Raw materials being inserted into press machine


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Quality Inspection by workers

Finished goods ready for delivery

In$e!" o# )a!" o% $"am8ing 8 an"


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Chapter / )r" e0' "r Cha e$!e'

Ini"ia (* GT TMMIN %a e$ 'i e!en" kin'$ o% )a enge$ in o8e!a"ion$ ")a" ea' "o ")ei$$ e o% eJ ien ( an' o$" a$ #e a$ a i"( o% >ni$)e' 8!o' "$ a$ ")e o "8 " o%one 'e8a!"men" "o ano")e!2 Sin e 'i e!en" 8a!"$ o% ea ) 3e)i e i$ 8!o' e' b('i e!en" 'i3i$ion$ a$ ")e #)o e in"eg!a"e' 8!o e$$ o% ")e om8an(* C)a enge$ an'8!ob em$ o ! ")a" !e i!e ")e managemen" "o eJ ien" ( an' e e "i3e (!e$"! " !e an' !emo'i%( ")e 8!o e$$2 T)e managemen" #i ")e $ea! ) %o! ")e !oo"

a $e o% ")e 8!ob em* i'en"i%( i" * an' make $ome ne e$$a!( a' $"men" "o >" ")e8!ob em2

Lo"$ o% $"o k* i' e >ni$)e' goo'$*

Lo"$ o% nne e$$a!( mo"ion$

Une3en oa' o% #o!k

Sea! )ing %o! 8e!%e "ion ")!o g) on"in o $ im8!o3emen"


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De%e "$ o !!ing !e$ "ing in mi$ma" ) be"#een 8a!"$* an' !e#o!k o% ")e 8!o' "< o$"?

De%e " !e' "ion "o be o# . 8e! en"

DiJ "( in %o!e a$"ing ")!o g) ma!ke"ing

a i"( o% $ 88 ie!$ ma"e!ia $

Chapter cr(t(ca a''e''0e$t "$ the "perat("$

IT3

IDO4U3

HEI UN4U3

5EN I 5ENBUTSU3

ANDON a +a8anee$e #o!' %o! an"e!n* 'e$ !ibe ")e a88ea!an e o% ")e boa!'")a" )ang$ o3e! ")e ai$ e be"#een 8!o' "ion ine$ an' a e!"$$ 8e!3i$o!$ "o an( 8!ob em2 In a$$emb (* ")e boa!'

4AI6EN3

I' c#rre$t 'trate!+ e7ect(8e9

A 'trate!+ app (e' 8er+ :e


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Chapter ; Le''"$' *r"0 the pr"


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14/14

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wal-mart & carrefour in indonesia

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