“wake up for the climate!” - veolia.com · veolia’s commitment: capture more than 60% of the...

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Press file Paris, 3 December 2015 Frogs get to Paris On the sidelines of COP 21 and the public exhibition at the Grand Palais, Veolia is running a unique and surprising campaign traveling the city’s streets to raise awareness among people to climate issues. On 3, 4 and 5 December, a number of frogs – the heroes of Operation “Wake up for the climate!” – will be roaming the capital. To rally the general public to climate change issues and highlight the urgent need for action, this operation draws on a story that everyone can identify with: the fable of the frog. Operation “Wake up for the climate!” aims to make a strong and lasting impression. Parisians, tourists and visitors to the capital will all discover or rediscover the fable of the frog, which illustrates our ability to close our eyes to a latent but gradually increasing danger. When you plunge a frog into boiling water, it leaps out in a single bound. But if you put the frog in cold water and gradually bring it to the boil, it gets used to the warmth, becomes numb to change and ends up boiled. The same goes for global warming. Temparatures are imperceptibly rising so we are not reacting. Let’s not sink into a stupor ! To escape being boiled alive, we need to react, and quickly. If you are not already half cooked, like the frog, give us a helping hand before it is too late ! Take action now ! “WAKE UP FOR THE CLIMATE!” An unprecedented mobilization operation

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Page 1: “WAKE UP FOR THE CLIMATE!” - veolia.com · Veolia’s commitment: capture more than 60% of the methane from landfills managed by Veolia by 2020. Veolia’s commitment: incorporate

Press file Paris, 3 December 2015

Frogs get to ParisOn the sidelines of COP 21 and the public exhibition at the Grand Palais, Veolia is running a unique and surprising campaign traveling the city’s streets to raise awareness among people to climate issues.On 3, 4 and 5 December, a number of frogs – the heroes of Operation “Wake up for the climate!” – will be roaming the capital.To rally the general public to climate change issues and highlight the urgent need for action, this operation draws on a story that everyone can identify with: the fable of the frog.

Operation “Wake up for the climate!” aims to make a strong and lasting impression. Parisians, tourists and visitors to the capital will all discover or rediscover the fable of the frog, which illustrates our ability to close our eyes to a latent but gradually increasing danger.

When you plunge a frog into boiling water, it leaps out in a single bound. But if you put the frog in cold water and gradually bring it to the boil, it gets used to the warmth, becomes numb to change and ends up boiled.

The same goes for global warming. Temparatures are imperceptibly rising so we are not reacting.Let’s not sink into a stupor ! To escape being boiled alive, we need to react, and quickly. If you are not alreadyhalf cooked, like the frog, give us a helping hand before it is too late !Take action now !

“WAKE UP FOR THE CLIMATE!”

An unprecedented mobilization operation

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Between 3 and 5 December, frogs will be traveling around and waking up all of Paris. These frogs will be in the form of electric vehicles with loud speakers emitting croaking noises at full volume.

This mobile sound system will be accompanied by flyers telling the tale of the frog and suggesting the action we can take.

“Wake up for the climate!’ is an educational awareness-raising initiative that invites us to start to take action and encourages us to decarbonize our lifestyles.How? For example by helping to secure a more circular economy by recycling waste. This type of economy turns the waste of some into resources for others, as well as reducing greenhouse gas emissions. Thanks to recycling, less becomes more! But the fact remains that 75% of the world’s waste is not currently recycled and 80% of wastewater goes untreated.

Follow the croaking to find the frogs!

They will be stopping off at key locations around the capital.

Almost 900,000 people should have the opportunity to cross the frogs’ paths between between 3 and 5 December.

Find the frogs on the web: ReveillonsNousPourLeClimat.com

Operation “Wake up for the climate!” will continue as a key part of the free climate exhibition to be held at the Grand Palais from 4 to 10 December. At the La Recyclerie stand, Veolia will be running entertaining, educational workshops where visitors will be invited to make frogs out of recycled material.

Since climate change is a crucial issue both in terms of public health and global solidarity, and as the nations of the whole world are working to reach an agreement that can keep temperature increases below 2°C, Veolia aims to raise public awareness of the consequences of climate change and the need for us to change our ways.

PRESS CONTACTS

Clarisse Boerner : +33 1 53 75 38 39 - [email protected]

Victor Cohen : +33 6 60 26 74 03 - [email protected]

Laurent Obadia - Sandrine GuendoulStéphane Galfré -Marie Bouvet

Tel.: + 33 1 71 75 17 50 - Port. : + 33 6 22 24 48 [email protected]

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Veolia and the climate

1. VEOLIA RAISES PUBLIC AWARENESS OF THE FIGHT AGAINST CLIMATE CHANGE

The fight against climate change is not just a matter for politicians and scientists; the climate is everyone’s business. Veolia believes that businesses have a role to play in raising civil society’s awareness of the fight against climate change.

Veolia is a founding member of “COP 21 Solutions” and will be participating fully in the exhibition to be held at the Grand Palais from 4 to 10 December.

At the Veolia exhibition space, visitors will be able to immerse themselves in an experiential journey that also has an educational slant:

“Journey to the land of +2°C”: now boarding!This land:

• Speaks a new language: the circular economy, where materials reign supreme and can be endlessly recycled.

• Uses a green, renewable type of energy: methane, a greenhouse gas with high energy potential.

• Uses a new currency: carbon.

After passing through the boarding area, where visitors will learn that unless action is taken immediately, the impact on the planet will be irreversible, they will be guided on an experiential journey during which they will make three stops.

As they make their way along this visitor trail, the public will be able to take part in some entertaining workshops, such as the “energy pizza” workshop, which explains that transforming organic waste and food waste into energy is similar to following a recipe: the ingredients need to be measured out carefully to get just the right combination that will produce as much energy as possible.

Veolia will also be present at the stand run by La Recyclerie, in which it is a founding partner. This “Wake up for the climate!” stand will be running entertaining, educational workshops inspired by the tale of the frog in which visitors will be invited to make frogs from recycled materials.In 2015, Veolia became a founding partner of La Recyclerie (in the 18th arrondissement of Paris) and an active stakeholder in Destination COP 21, a programme of meetings and events to showcase the positive steps people are taking to protect the climate: larecyclerie.com/cop-21. Destination COP 21 was awarded the COP 21 label by the COP 21 General Secretariat in August 2015.

Veolia will also be providing a space for the Environment Book Award (prixdulivre.veolia.com) at the Grand Palais bookshop stand, with signings by the 2015 award winners on 5 and 6 December.

Finally, an exhibition on the Tara Oceans scientific expedition, supported by Veolia, will also be presented just below the Grand Palais, beside the Pont Alexandre III.

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2. THROUGH ITS MISSION TO RESOURCE THE WORLD, VEOLIA DEFENDS THREE PRIORITIES: GENERATE BROAD ACCEPTANCE OF THE CIRCULAR ECONOMY, CAPTURE AND RECOVER METHANE, AND TAX POLLUTION

View:

Our commitments and solutions for the climate:

veolia.com/en/cop21/ veolia-climate-change-commitment

Testimonials and best practices on the climate blog:

cop21.veolia.com/en

The Veolia for the Climate video:

youtube.com/watch?v=0Zlq467hmLg

Concrete examples

• Theproductionofarecycledplasticbottleavoids70%ofcarbonemissionscomparedwiththeproductionofaplasticbottlefromvirginhydrocarbonresources.InRostock,Germany,eachyear,Veoliatransformsonebillionplasticbottlesintopelletsusedtoproducenewbottles.Asaresult,morethan110,000metrictonsofcarbonemissionsareavoidedeachyear.

• InPecs,Hungary,thecityusesstrawandwoodasthefuelsforitsdistrictheatingnetwork.Asaresult,VeoliahascreatedEurope’slargest100%biomass-firedheatingnetwork.Hungarynowavoidstheemissionof400,000metrictonsofCO2ayear,comparedwithgasheating(theequivalentannualemissionsof27,000Frenchpeople).

Veolia’s commitments: cumulate reduced emissions of 100 million metric tons of CO2 eq. and cumulate 50 million metric tons of CO2 eq. avoided between 2015 and 2020.

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Veolia’s commitment: capture more than 60% of the methane from landfills managed by Veolia by 2020.

Veolia’s commitment: incorporate an internal carbon price of €31 a metric ton in the economic analysis of our projects by 2030.

Veolia group is the global leader in optimized resource management. With over 179,000 employees* worldwide, the Group designs and provides water, waste and energy management solutions that contribute to the sustainable development of communities and industries. Through its three complementary business activities, Veolia helps to develop access to resources, preserve available resources, and to replenish them. In 2014, the Veolia group supplied 96 million people with drinking water and 60 million people with wastewater service, produced 52 million megawatt hours of energy and converted 31 million metric tons of waste into new materials and energy. Veolia Environnement (listed on Paris Euronext: VIE) recorded consolidated revenue of €24.4 billion* in 2014. www.veolia.com (*) 2014 pro-forma figures, including Dalkia International (100%) and excluding Dalkia France.

PRESS CONTACTS

Clarisse Boerner : +33 1 53 75 38 39 - [email protected]

Victor Cohen : +33 6 60 26 74 03 - [email protected]

Laurent Obadia - Sandrine GuendoulStéphane Galfré - Marie Bouvet

Tél. : + 33 1 71 75 17 50 - Port. : + 33 6 22 24 48 [email protected] Pr

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