WAKE UP AND PAY

ATTENTIONLaketra Calloway with the assistance of the

“Mad Scientist”

WHAT ARE THE “UNNOTICED”

DETAILS OF SHOPPING

There are several small details that go into a

consumers choice of what to buy and where to

purchase the items from. But what are they? What

are the key items that restaurants and stores use to

draw a consumer in that go unnoticed?

AARON BROTHERS ART

& FRAMING

Appealing to even a child’s

curiosity, this store show that their

appearance can sell their

products. Through the window you

can see straight lines and

organization yet in front of it all you

see the tools to a child’s

imagination.

JOANN FABRICS AND CRAFTS HAS LARGER

THAN LIFE SIZED STORE ADVERTISEMENTS

BUT THE STORE’S OFFERINGS ALIGN WITH

THE VALUE IT IS SELLING THE CONSUMER

THE POSSIBILITIES ARE ENDLESS

ROSS DRESS FOR LESS

If your appeal is in the hunt, you

have the right place. This store

boasts a plain sign and placement

due to the name recognition it

depends on. Inside you find utter

chaos. But if the year round day

after Thanksgiving sale is your cup

of tea, then finding what you

desire is only half of the adventure.

AARONS BROTHERS MIGHT JUST HAVE

IT RIGHT!

THE FORMULA FOR GAINING

CONSUMER CONFIDENCE IS…

The formula for a successful shopping experience:

1. Appearance

2. Substance

3. Product placement

4. Attention to detail

SHIFTING ONE’S MINDSET

FROM CONCEPT TO REALITY

BLUE LINE SPECIAL ON ISLE 2

THIS STORE IS BRIGHT AND STERILE. THE

STORE SELLS MORE THAN DIAPERS ITS SELLS

A SAFE ENVIRONMENT

SHOPPING CAN BE A VACATION IF

YOU…..

WOULD JUST WAKE UP AND PAY

ATTENTION