What’s Next After Social Media?

By Waizly DarwinChief Operations, Marketeers

@the_marketeers

www.the-marketeers.com

Radio.the-marketeers.com

MarkPlus, Inc. is an emerging professional services firm specializing

in marketing and strategy and serving Southeast Asia

SUMMARY PROFILE

MarkPlus is the premiere and highly-focused marketing strategy consulting firm in Indonesia, now active serving Southeast Asia. It was established 21 years ago by Hermawan Kartajaya, co-author of five international marketing books with Prof. Philip Kotler, the Father of Modern Marketing at the Kellogg School, Northwestern University. Just as early as 2001, an industry publication had ranked MarkPlus first among national consulting firms.

Founded by

HERMAWAN KARTAJAYA

in Surabaya

on May 1, 1990

Develop strategy and marketing solutions

based on proven concepts and

methodologies

Capture customer and market

insights for crucial decision making

Offer world-class customized and public

education programs

Provide online and offline community

platforms: the club, the mag, the net

Our integrated business units enables us to provide end-to-end solutions

MARKPLUS BUSINESS UNITS

MarkPlus is able to provide a comprehensive service to its clients without the need to engage third-party vendors. MarkPlus consist of three main divisions of MarkPlus Consulting, MarkPlus Insight, and MarkPlus Institute of Marketing, which aim to provide clients with Solution, Insight and Knowledge respectively.

Medan

Jakarta

Bandung

Semarang

Surabaya

Bali

Makassar

Palembang

Kuala Lumpur

Singapore

We have established offices in major Indonesian cities as well as in Kuala Lumpur and Singapore

MARKPLUS OFFICES MarkPlus operates in 11 major cities and owns research network in 14 cities in Indonesia. Since 2004, MarkPlus has established ASEAN operations in Kuala Lumpur and Singapore. Headquartered in Jakarta, Indonesia, MarkPlus is strategically positioned to provide South East Asian companies with marketing expertise and breakthrough insights.

ManadoPekanbaru

CONNECTING TO THE MARKETEERS PLATFORM

The Marketeers Mediakit

Updated January 5, 2011

360 Degree Advanced Marketing Media

A Community of Marketing Enthusiast People

CMO ClubA ‘secret society’ of c-level executives

(By-Invitation-only)

Platinum Marketeers ClubFor marketing professionals (GM-level)

from various industries

Gold Marketeers ClubFor marketing enthusiast people in general

Campus Marketeers ClubFor marketing enthusiast students

From various universities

LOWEST PRICES TO YOUR DOOR

DO YOU REMEMBER THIS TAGLINE?

DO YOU REMEMBER THIS BRAND?

IT IS NOW 2011 !!!

Internet Users 2.0 million

Cellular Subscribers

45 million

5.2 million 180 million

GDP Per Capita USD 851 USD 3,000

Social Media FriendsterFacebook, Twitter, Foursquare

Mobile Phone Nokia Blackberry

Gadget PC/Notebook Netbook/Tablet

Average Voice Price/Minutes

+ Rp. 3,000 + Rp. 800

Average SMS Price + Rp. 300 + Rp. 150

Early 2000 2011

Source : Various data, MarkPlus Insight Analysis

REPUBLIC OF FACEBOOK

57.1

42.244.3

38.0

44.0

37.3

49.346.1

53.4

40.0

Jakarta Surabaya Bandung Medan Semarang Makassar Denpasar Palembang Pekanbaru Banjarmasin

TV Internet Newspaper Radio Magazine Tabloid

INTERNET IS GETTING MORE IMPORTANT

Source : Marketeers Indonesia Youth Survey 2011, 2100 respondents, age 14-35, SEC A-B-C, 10 cities,MarkPlus Insight Analysis, Majalah Marketeers edisi Mei 2011

INTERNET USERS IN INDONESIA ARE SOCIAL NETWORKERS

68.271.2

68.4

77.4

63.666.2

69.867.8

33.9

40.8

47.2

43.5

30.527.3

10.8 12.214.8

10.07.5

15.7

2.5

11.213.2

9.6

3.8

10.011.8

5.2

14 s/d 18 tahun 19 s/d 24 tahun 25 s/d 29 tahun 30 s/d 35 tahun

Facebook Google Yahoo Twitter Youtube Detik Kaskus

Source : Marketeers Indonesia Youth Survey 2011, 2100 respondents, age 14-35 , SEC A-B-C, 10 cities,MarkPlus Insight Analysis, Majalah Marketeers edisi Mei 2011

614

80

2005 US Total Retail Sales = $1.43 trillion

Source: eBay, eMarketer.com and Forrester estimates

SHIFTING FROM OFFLINE TO ONLINE TRANSACTION

Offline Retail Sales not influenced by the internet

Offline Retail Sales not influenced by the internet

Offline Retail Sales influenced by the internet

Offline Retail Sales influenced by the internet

Online RetailSales

Online RetailSales

13

37

50

2010 US Total Retail Sales = $1.52 trillion

Yes, 6.3

No, 93.7

Yes, 12.7

No, 87.3

2010 2011

ONLINE SHOPPING PENETRATION IS GROWING

Source : Marketeers Indonesia Netizen Survey 2010, Marketeers Indonesia Youth Survey 2011, 2100 respondents, SEC A-B-C, 10 cities,, age 14-35MarkPlus Insight Analysis, Majalah Marketeers edisi Juni 2011

64.1

30.4

15.8

13.6

9.5

7.7

7.3

7.3

5.1

4.0

Fashion and Apparel

Jewellery and Watches

Airline Ticket

Books

Personal Computer (PC, Notebook, Netbook)

Mobile Phone and Smartphone

Cosmetic

CD and DVD

Event Ticket (music, seminar, theatre, etc)

Electronic

PEOPLE BUY VARIOUS ITEMS FROM ONLINE SHOP

Source : Marketeers Indonesia Youth Survey 2011, 2100 respondents, SEC A-B-C, 10 cities, age 14-35MarkPlus Insight Analysis, Majalah Marketeers edisi Mei 2011

26.7

31.9

23.8

17.6

< 100 ribu 100-200 ribu 200-500 ribu > 500 ribu

THIS IS HOW MUCH THEY SPEND MONEY

Source : Marketeers Indonesia Youth Survey 2011, 2100 respondents, SEC A-B-C, 10 cities, age 14-35MarkPlus Insight Analysis, Majalah Marketeers edisi Mei 2011

74.3

19.8

5.1 0.8

Cash Transfer Cash on Delivery (COD)

Credit Card Internet Banking

BUT THE PAYMENT METHOD IS STILL OFFLINE

Source : Marketeers Indonesia Youth Survey 2011, 2100 respondents, SEC A-B-C, 10 cities, age 14-35MarkPlus Insight Analysis, Majalah Marketeers edisi Mei 2011

Waizly DarwinChief Operations, Marketeers

@the_marketeers

www.the-marketeers.com

Radio.the-marketeers.com