wachtang budagaschwili 'cross platform development trial pay' trial pay
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Wachtang Budagaschwili 'Cross platform development trial pay' Trial PayTRANSCRIPT
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Why Cross-Platform is theBest Mobile Strategy
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Wachtang BudagaschwiliDirector, Business Development EMEA
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Cross-platform at TrialPay
2
Long standing cross-platform monetization experience with top developers and platforms
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It’s difficult to gain an audience on mobile
3How are you going to get your great game discovered and played?
2M+ apps in the ecosystem
33 apps installed for an average user
< 30% of those apps used in the last 30 days
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One answer: Lots of marketing spend
4
Mobile CPI costs have risen from $1.30 in 2012 -> $4.36 in 2014
25%
21%
18%
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Desktop platforms have advantages
5
Promotional opportunities and discoverability tools
Easier development, iteration, and testing
Access your players wherever they want to play
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Build an audience on platforms with less competition
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375M
20M
75M
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Wooga drives mobile users from Facebook Canvas
7
Consider Facebook, SMS, and email channels to reach your users
19%
81%
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Thinking about cross-platform game experience
8
How do players want to interact with your game?
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Popcap uses FB Connect to increase engagement and monetization
9
20% of MAU connect
2.4x mobile engagement1.5x desktop engagement
3.3x desktop revenue
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King provides synchronous gameplay across platforms
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Total gameplay times increased by over 50%100% more engagement from cross-platform players
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Wooga makes changes to game UI / UX
11TrialPay, Inc. Confidential
56 gemssmartphone
s
72 gems7” tablets
90 gems8.9” and 10”
tablets
iPhone scores > Tablet scores
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Kabam and Kixeye use desktop as a mid-core platform
12
Asynchronous experiences across desktop and mobile
Desktop offers depth and control advantages
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YOU need to choose your cross-platform approach
13Both games have average session lengths > 30 minutes
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Be ready for the next mobile gaming platform
14
1989 2014 2025
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