WA OPENPROSPECTUS

2018

25OCT

28OCT

-T H U R S D A Y S U N D A Y

MOUNT LAWLEY

GOLF CLUB

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W E S T E R N A U S T R A L I A

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S T E P H E N L E A N E Y

This year’s Western Australian Golf Open Championship will bring together many of Australia’s finest Professional and Amateur golfers.

WA Open Golf ChampionshipMount Lawley Golf Club Thursday, 25th - Sunday, 28th October 2018

Awarded the 2017 WA PGA Tournament of the Year, this event will be one of the state’s highest profile, prestigious professional golf tournaments for the Summer on the Australian circuit.

Becoming a partner of this event provides the opportunity to be united with the country’s leading Professional athletes, and the next generation of global stars.

Welcome

About GolfWA

Who we are

• 100+ years servicing our members• 6 major development programs across multiple venues• 45 tournaments per year• 300+ Golf Clubs & 32,000 individual Club members

Our origins

Our origins began from the early 1900’s as two separate bodies to support the development of men’s and women’s golf in Western Australia. Since formally amalgamating in 2011 to form GolfWA, we have been at the forefront of the promotion of golf servicing within the state for over 100 years.

As the chief governing body for the game of golf in Western Australia our key responsibilities are to foster the development and promotion of thegame within the State, and to provide services to our member clubs and their members.

We believe that golf is the game for life.

About WA Open

In a snapshot

• 72 Holes played over 4 days• High profile stop on the PGA Tour of Australia • Part of the ISPS Handa Australasian Tour Order of Merit • Previous winners include Greg Norman, Gary Player, Terry Gale,

Ian Baker-Finch, Stephen Leaney & Curtis Luck

Tournament overview

First played in 1913, this iconic event is one of the longest running golf tournaments in Australia, and has been a launching pad for the careers of many aspiring professionals.

The tournament provides the opportunity for leading amateurs from Western Australia and Australia to pit their skills against seasoned professionals and it stands as one of the best stepping stones toward even greater success for our leading amateurs.

This year, the four day event will be showcased at the beautifully manicured fairways of Mount Lawley Golf Club, with the course and clubhouse to provide a wonderful venue for competitors and spectators alike.

Given the level of standing and the influence that GolfWA has within Western Australia, we are in a strong positon to offer strategic alliances for key WA businesses.

We also build on optimising sponsorship investment through strategised event marketing & PR campaigns, to offer opportunities for businesses to leverage their involvement through partnerships.

By partnering with us, we are providing a gateway for your business to connect with a community of loyal supporters of golf, the athletes of the sport plus the clubs, courses and groups that affiliate with the game for life.

Partner with us

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Mount Lawley Golf ClubCommunication reach (1,250)

• electronic Direct Mail (eDM). Direct, ongoing communication via Club to member that will include the following benefits to commercial partners;- Business logo- Business name- Business website link- Linkage to all WA Open event promotional articles- Inclusions of any business offers/specials

Tournament AttendeesCommunication reach (5,000)Data obtained via previous years event

• On-course signage at host Club.Designed and targeted specifically to enhance uncapped visitor traffic. Signage will be positioned in prime locations across the course for commercial partners to capitalise with on-site exposure.

Communication opportunities

GolfWA will produce a full Marketing & PR Plan to include targeted media activations, extensive communication recognitions, paired with sponsored social media campaigns which will in turn, offer an opportunity to gain maximum exposure for your business.

Partnership with the WA Open provides our commercial partners with the following communication reach with benefits that will generate an extensive communications campaign prior, during and post event;

Online Golf FollowersCommunication reach (45,000)

• Social Media Platforms.Commercial partners will gain an online affiliation presence with GolfWA’s digital database platforms;- Facebook- Twitter- Instagram- Youtube

• Linkage to all GolfWA social media and website posts. Inclusive of WA Open updates, information, player profiles, entry forms, photographs, results, interviews and competitions.

GolfWA Affiliated GolfersCommunication reach (32,000)

• electronic Direct Mail (eDM). Direct, ongoing communications via GolfWA to affiliate golfer that will include the following benefits to commercial partners;- Business logo- Business name- Business website link- Linkage to all WA Open event promotional articles- Inclusions of any business offers/specials- ‘Partner of the Month’ article dedicated to a feature story & interview about the business

• Print marketing materialCommercial partners will have the opportunity to include business details inclusive of any offers on any printed marketing material that will be promoted to all affiliate metropolitan and regional golf clubs.

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Brand exposure

• On-course corporate signage• Business logo acknowledgement- Media wall- Daily draw and pin sheets- Promotional posters- Leaderboard- Welcome signage- Corporate hospitality menus- Presentation cards- Sponsor acknowledgement board

Communication recognition

• GolfWA & Golf Australia websites- Dedicated 3 month campaign to include feature articles with internal linkage to commercial partners website pages(Capacity to attract over 200,000 individual website views)

• GolfWA & Golf Australia social media- Cross-platform content both video and written to include commercial partners business name and logo on all online media(Combined social reach is over 100,000 followers)

Promotional opportunities

Client hospitality

• Pro-Am InvitationYour VIPs will have the unique opportunity to play with a PGA Professional golfer including;- VIP Luncheon - VIP Parking Passes

• Ladies Long Luncheon• Sportsman’s Evening

Leveraging your sponsorship

• Additional Sponsor Guest Tickets• Networking Opportunities• Business Incentives- New product release- Introduction of services- Enhance staff engagement

GolfWA has a dedicated Marketing & Communications team with expertise at delivering content and brand exposure to promote our commercial partners. By becoming a partner of our flagship event, we offer opportunity for you to build your brand and consolidate your relationships with key clients by offering the following;

• Traditional Print Media - Editorial content features in publications; Golf Australia Magazine, Australian Golf Digest, The West Australian newspaper and local papers.

• RadioOpportunity to feature on a weekly segment via local station; Sport FM during the tournament and in the lead up to the event.

In the media

Contact us

Lauren ChaplinMarketing ManagerGolfWA

1/5 49 Melville ParadeSOUTH PERTH WA 6151

PO Box 486SOUTH PERTH WA 6951

Telephone: (08) 9367 2490

Email: laurenc@golfwa.org.au

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