w42st_media_pack_hires_2016
TRANSCRIPT
Mission
W42ST is a hyperlocal media brand celebrating the residents, workers, visitors, and businesses of Hell’s Kitchen. We use high-quality print content and digital engagement to build genuine trust, making us intimately connected and invested in the fastest growing, most authentic area of New York City.
Community
The personalities, the tastemakers, and the movers and shakers who make up the fabric of our neighborhood.
Eating and drinking
The latest dining experiences, cocktails, craft beer, wine and more.
What's going on
Bringing the best of Off Broadway theater, cabaret, EQOGF[��ƒNO��CPF�OWUKE�to our culture-hungry readers.
Our Editorial
Lifestyle
Street style, designer fashion, ƒVPGUU��FCVKPI��CPF�YJCVŨU�JQV�KP�*GNNŨU�-KVEJGP�
Features
Interviews and insight.
Real estate
News, views, and inspirational interiors.
Distribution & Readership
89,629 Total population
$137,161 Average household income
$1,037,043 Average household net worth
162.1 Cost of living index (US average is 100)
37 Median age
75% JCXG�C�$CEJGNQTŨU�FGITGG�or greater (New York Metro area average is 45%)
18 New skyscrapers under construction or proposed in the next 10 years (creating 15,000 new apartments)
22 New towers going up at Hudson Yards, immediately VQ�VJG�UQWVJ�QH�*GNNŨU�-KVEJGP�(Skyscraper Source Media)
MAP KEY
RESIDENCIES RESTAURANTS, BARS & CAFES RETAIL PROFESSIONAL
HOTEL AUTOMOBILE HEALTH & BEAUTY ARTS & THEATERS STREET TEAM TE
RMS
AND
CON
DITI
ONS
AVAI
LABL
E ON
REQ
UEST
SOURCES: ONBOARD INFORMATICS 2014 & CITY-DATA.COM.
Consumer spending in Hell's Kitchen 200175150125100755025
TOTA
L H
OUSE
HOL
D EX
PEN
DITU
RES
CLOT
HIN
G
ENTE
RTAI
NM
ENT
FOOD
HOU
SEH
OLD
FURN
ISH
INGS
TRAN
SPOR
TATI
ON
GIFT
S
NATIONALAVERAGE
157 161 158 152163
145
179
MAGAZINE % 34% RESIDENCIES 11% RESTAURANTS,
BARS & CAFES 11% RETAIL 5% PROFESSIONAL
13% HOTEL 1% AUTOMOBILE 2% HEALTH & BEAUTY 2% ARTS & THEATERS 21% STREET TEAM
20,000 magazines distributed monthly
Rate card
Terms* All rates are net* Premium positions +20%* Calendar, availability, and rates subject to change based on strategic opportunities, reader and market needs
Please contact: [email protected] or (646) 535 4407
calendar & rate card
OPEN x 3 x 6 x 12Full Page $3,020 $2,700 $2,350 $2,150
Half Page $1,625 $1,450 $1,250 $1,150
Quarter Page $1,000 $850 $725 $600
"If you think you know #hellskitchen, you are wrong! I’ve lived there long enough and still
thanks to @w42st I discover new stuff."
Alisa, W42ST reader
JAN 2016 Fitness & New Year & healthy living ARTWORK DEADLINE Thu, Dec 17, 15 ON THE STREETS Tue, Jan 5, 16
FEB 2016 Valentine’s Day - Romance & date ideas ARTWORK DEADLINE Fri, Jan 15, 16ON THE STREETS Thu, Jan 28, 16
MAR 2016 Spring & St Patrick’s Day ARTWORK DEADLINE Fri, Feb 12, 16ON THE STREETS Thu, Feb 25, 16
APR 2016 Earth Day - the “Green Issue” ARTWORK DEADLINE Fri, Mar 18, 16ON THE STREETS Thu, Mar 31, 16
MAY 2016 The “Food Issue” ARTWORK DEADLINE Fri, Apr 15, 16ON THE STREETS Thu, Apr 28, 16
JUN 2016 Travel - local and global ARTWORK DEADLINE Fri, May 13, 16ON THE STREETS Thu, May 26, 16
JUL 2016 The “Outdoors Issue” - 4th July ARTWORK DEADLINE Fri, Jun 17, 16ON THE STREETS Thu, Jun 30, 16
AUG 2016 The “Families Issue” - back to school ARTWORK DEADLINE Fri, Jul 15, 16ON THE STREETS Thu, Jul 28, 16
SEP 2016 The “Style Issue” - NY Fashion Week ARTWORK DEADLINE Fri, Aug 12, 16ON THE STREETS Thu, Aug 25, 16 OCT 2016 Halloween/Comic Con ARTWORK DEADLINE Fri, Sep 16, 16ON THE STREETS Thu, Sep 29, 16
NOV 2016 Thanksgiving special ARTWORK DEADLINE Fri, Oct 14, 16ON THE STREETS Thu, Oct 27, 16
DEC 2016 Holidays and gift guide ARTWORK DEADLINE Fri, Nov 18, 16ON THE STREETS Thu, Dec 1, 16
JAN 2017 Fitness & New Year & healthy living ARTWORK DEADLINE Thu, Dec 15, 16ON THE STREETS Tue, Jan 3, 17
Editorial Calendar