CONTENT PARTNERSHIP

about w00t!

Commercial representation for a select group of brilliant sites that provide compelling and inspiring content....

COMEDY /HUMOUR

NIGHTLIFE/ TASTEMAKER

YOUTH /STUDENT

GAMING POP CULTURE

READY-MADE LAUNCH PLATFORMS ACCESSIBLE VIA SPECIALISTS IN EACH VERTICAL

our talent pool...

YOUTH/STUDENTLocalised editorial across

key UK cities

Access to student communities throughout

UK

City-focused events

Mobile promotions/content on a

city level

Leading provider of student and youth focused entertainment news and reviews across key UK cities for over 10 years:ITCHY MEDIA

AREA PEDIGREE TONE CONTENT CLIENTS SYNDICATED WORK

YOUTH / STUDENT Acclaimed by FHM and the Times

Team includes Emma Salt with over 5 years experience specialising in writing about student and urban life

Often contacted by the BBC and ES to provide soundbites on city life

Other journalists contribute to the Independent and The Guardian, and have since gone on to work for Time Out and Bizarre Magazine

Leading media in reaching students – via their guides, mobile, outdoor sites around SU’s

Fun, cheeky, irreverent but not elitist

In-depth editorial across key UK cities

Events

Experiential

Mobile

The Observer

Bebo

Visit London

Mini

“A Guide to Nottingham” for the Observer

Blog content for Bebo’s “Meet the Freshers”

Editorial content for Visit London’s “Young London” Channel

Content for Mini’s “Ministry of Fun” microsite plus arrangement of promotional offers exclusively for Mini owners across key UK cities

www.itchymedia.co.uk

COMEDY/HUMOUR

I need to do a toilet

100 million content playsConsultation

Comedy scripting and content

Animations

Games

Satire and spoofing

DAILY MASH

“In the finest tradition of satirical news websites.”

David Lister, The Times

“Very droll.” Simon Godley The Daily Telegraph

“Fantastically irreverent.”

The Scotsman

“The rather funny British answer to America’s famous satirical Onion website.” - Christopher Hope, The Daily Telegraph.

Britain’s largest satirical website covering national and international news with spoof stories, commentary and opinion

AREA PEDIGREE TONE CONTENT CLIENTS SYNDICATED WORK

COMEDY / HUMOUR

Edited by Paul Stokes (ex-Scotland on Sunday, The Scotsman) and Neil Rafferty (ex-Sunday Times, Press Association)

“Fantastically irreverent” – the Scotsman

“Very Droll” – the Telegraph

Adopting a similar approach to The Onion in the US.

Satirical take on current affairs - satirises without fear or favour

Notable stories include: “People who know how to f*cking park on brink of extinction”

Editorial spoofing (plus a fine line in T-Shirts!)

Schweppes

Fox

Commission renowned satirical writers of the highest calibre and/or spoof comedy content

www.thedailymash.co.uk

8

Showcases the best comedy UK talent , allowing users to rate clips – backed by David Walliams and Matt Lucas in the UK, the brainchild of Will Ferrell in the US. FUNNY OR DIE

Matt Berry

AREA PEDIGREE TONE CONTENT CLIENTS SYNDICATED WORK

COMEDY/HUMOUR The brainchild of Will Ferrell in the US, and brought to the UK with backing from David Walliams and Matt Lucas, FoD showcases the best up and coming comedy talent as well as established artists. Close affiliations to Hat Trick Productions.

Contributors to FoD include Peter and James Serafinowicz (BAFTA award winner), and Matt Berry (The IT Crowd, Snuff Box, Mighty Boosh)

Irreverent “laugh out loud” sketches and clip rating mechanic

User-generated clips with original, exclusive comedy content

Fox

Sony

Samsung

Commission some of the UK’s finest comedy talent to write satire or spoof/comedy content

Leveraging some of the most established UK comedy talent to advise and consult on comedy content and long-term projects

www.funnyordie.co.uk

I need to do a toilet

100 million content plays

WEEBLS-STUFF The UK’s largest cult animation site, whose proprietor ‘s work provides a ready-made cult online following:

AREA PEDIGREE TONE CONTENT CLIENTS SYNDICATED WORK

COMEDY/HUMOUR Trained as a sound engineer and designer, Weebl as he likes to be known has seen over 100 million plays of his most renowned work.

Work includes flash memes Badgers, Narwhals, and the recent commission to build the latest 118247 ad in the style of Magical Trevor.

Award-winning producer of humorous, cult animations, toons, games, and general “shiznitz”

Incredibly popular with teenagers in particular yet retains a strong underground appeal.

Games

Animations /Toons

Music

Widgets

More stuff here

Yell – 118247

Cadbury

Fanta

T-Mobile

COI

Royal Air Force

Yell’s 118247 TV ad.

Cadbury Creme Egg “Goovies” (AOL Award Winner)Fanta – game and toon

Series of 12 games

COI – Anti Knife Crime Game and Toon

Royal Air Force – game

www.weebls-stuff.co.uk

B3TA.COM Arguably the most renowned cult viral site on the web, lovedby the mainstream press as a viable source of what’s cool and funny

AREA PEDIGREE TONE CONTENT CLIENTS SYNDICATED WORK

COMEDY/HUMOUR B3ta.com has become one of the most famous underground newsletters on the web

Rob Manuel, the owner is a web animator by trade, and affectionately known as the "Ginger Führer”

The newsletter is often read by people in media, and thus regularly picked up and featured in more mainstream channels

Regular writer for .net magazine (for web designers and developers)

Fun, Humour, Satire

Famous weekly newsletter celebrating all that’s weird and wonderful about the web

Website hosts weekly image challenges

The Barbican

Virgin Trains

Random House

Wieden and Kennedy

Nuts About Film - an animated quiz for the Barbican (with Joel Veitch / Tomboy Virals)

Huge Cock - film for Virgin Trains

Handbag friends - animation and song for Random House.

A Brief History of Saving the Web‘ – talk to Wieden and Kennedy

...and starts flash mobs too (like the Michael Jackson one for instance !) - here

www.b3ta.com

NIGHTLIFE/TASTEMAKERConsultation and thought-

leadership

Highest calibre event organisation and

consultation

Exclusive access to venues / clubs / DJ’s

Editorial syndication

The pre-eminent quality provider of timely, urban lifestyle information to professional and influential city dwellers:URBAN JUNKIES

AREA PEDIGREE TONE CONTENT CLIENTS SYNDICATED WORK

NIGHTLIFE/TASTEMAKER

“The hip guide to what’s on in London” – Metro

“Waspy, witty and edifying, Urban Junkies is my essential daily update.”Emma Elwick, Market Editor, Vogue

Taryn Ross – Editor in Chief and Co-Founder is Board member of On|Off/London Fashion Week, visiting lecturer on digital journalism at London College of Fashion

Professional background in PR, having worked as PR & marketing manager for the Royal Academy of Arts, and in the Stephanie Churchill andMandi Lennard agencies

High-calibre editorial recommendation and advice about London

Bite-sized editorial chunks about where to eat and drink, fashion, music, nightlife, travel, health and beauty.

Events

Cultural consultant on trends and fashion

Destination guides

Event guides

Event photo galleries

Commissioned photo shoots

London Fashion Week

Graduate Fashion Week

TopShop New Generation

Partner of ON|OFF (LFW)

Frequent contributors to:

Broadsheets like The Times, The FT, The Evening Standard, TheGuardian

Supplements such as ES magazine and the Sunday Times Style

Style publications, including i-D Magazine, POP and Superblow

Major UK consumer publications like Vogue, Esquire, GQ and FHMCollections

Trade publications like WGSN (Worth Global Style Network) andDrapers

Online publications including Tunetribe.com, Londonist.com andseveral leading blogs in the UK

www.urbanjunkies.com/london

LONDON PARTIES Part of the most renowned and prolific high profile events company in the UK:

AREA PEDIGREE TONE CONTENT CLIENTS SYNDICATED WORK

NIGHTLIFE/TASTEMAKER

Quite simply the best event organisers in London and UK

Organising parties for HRH Prince Harry, Mark Ronson, and the London Fashion Week

Twice Voted “Best Promoter” award winner at the Club and Bar awards

Access to unparalleled talent/DJ’s/Content through agents, and years in the industry

“Top Five Must Have phone numbers In The World” ‐Harpers & Queen

“If you haven’t got their number, you should” - ES

A-list, elite event specialists and consultants

Consultation across all areas of bar, club, and event industries

Networking nights

Member events

Drinks Reception

Goody Bags

Parties

Photos and event uploads

Websites

Smash Hits

London Fashion Week

HRH Prince Harry

Fiat

Living TV

Bourjois

Samsung

Event

Official after-show party

Leaving for Iraq party

Series of events for Punto marque

Party to promote Britains Next Top ModelFive launch events for new products

“Queue jumping” campaign - www.samsung-g600.co.uk

www.londonparties.co.uk

is the world’s leading electronic music and club culture magazine.RESIDENT ADVISOR

AREA PEDIGREE TONE CONTENT CLIENTS SYNDICATED WORK

NIGHTLIFE/TASTEMAKER

Offices in London and Berlin

Influential contributors and industry professionals spanning 17 countries

RA provides an award winning global voice,(2008 Webby Award Winner- Best Music Website)

Over 9,000 artists profiles

110,000 event listings, 18,000 clubs and 2,000 record labels)

High-calibre authoritative editorial and advice about music and clubbing

Unbiased, cutting edge reviews, interviews and news on electronic musicreleases, artists and events

Samsung

BBC

Sony

Blackberry

Professionals in the industry spread across all four corners of the globe, can offer:

Access to DJs / producers, labels and event / festival promoters / photographers

Authoritative editorial on nightlife and dance music

www.residentadvisor.net

The UK’s largest entertainment nightlife destination as ranked by HitwiseDONTSTAYIN

AREA PEDIGREE TONE CONTENT CLIENTS SYNDICATED WORK

NIGHTLIFE/TASTEMAKER

The biggest social networking tool for nightlife and music offering a young and diverse audience who love to go out

This is a place that has passionate users, cultural relevance and real community

Users talk about DSI’s impact on their lives when it is mentioned by reviewers

Now part of Development Hell Group, owners of Mix Mag

Liberal approach that empowers clubbers to use the site as their key online social desination

The format of the site allows any user to add event listings, post comments and upload photos from anywhere in the world

Social Network destination

Includes editorial provided by MixMag,

Community Groups

Photo uploads (13m photos viewed each month)

Professional ”Spotters” who review, promote and photograph events

Bacardi B-LiveSony Ericsson

COI

O2

Access to clubs, DJs / producers, labels and event / festival promoters / and photographers (Spotters).

Events / Club partnerships

Editorial syndication

www.dontstayin.com

Platform celebrate everything great about being young: music, style, life and a whole lot more. PLATFORM

AREA PEDIGREE TONE CONTENT CLIENTS SYNDICATED WORK

URBAN /TASTEMAKER

A leading authority on youth culture.

Site proprietor has amassed a growing army of loyal informants aged 16-24

Consulted by brands when people want to get into the psyches of the nation’s youth.

Built their name via a cult club night that went national (All Ages)

Entertaining without being pointlessly antagonistic - interesting without being worthy or condescending

Music, style and general lifestyle coverage to a knowledgeable, independent and fun-seeking audience

Puma Youth Consultancy

Custom publishing

Youth panels

www.readplatform.com

GAMING

Editorial

Gaming events

Gaming leagues

Consultancy on gaming industry

Eurogamer is the leading independent games media specialist in EuropeEUROGAMER

AREA PEDIGREE TONE CONTENT CLIENTS SYNDICATED WORK

GAMING Europe's leading independent video games website

Eurogamer has local language editions published by teams across Europe

EG operates the world's most influential publication for games industry professionals, GamesIndustry.biz - the new weekly retail newsletter for the UK games industry

Eurogamer is a family business founded in 1999 and remains independently owned

Authoritative and respected independent editorial on the gaming industry

Exhaustive supply of editorial

Video game and hardware reviews

Eurogamer TV

Social network: Eurogamers

Eurogamer Expo - the UK's premier live event for core gamers

Sony Ericsson

Currys

London Games Festival

Editorial

Gaming events

Gaming leagues

Consultancy on gaming industry

www.eurogamer.net

Play.tm/Jolt is widely regarded as one of the UK's top videogaming destinationsPLAY.TM/JOLT

AREA PEDIGREE TONE CONTENT CLIENTS SYNDICATED WORK

GAMING Widely regarded as one of the UK's top videogaming destinations

Operational since 2001, Play.tm (also the biggest website in Turkmenistan, bizarrely) , has a wealth of experience through its team of heavyweight writers

Authoritative editorial and reviews

Covers the most important games news, reviews, previews, interviews, videos and more with coverage updated constantly

FHM

Zoo

Empire

Playboy

Comprehensive, tailored video games content for clients

www.play.tm www.jolt.co.uk

POP-CULTURE

Irreverent content on pop-culture and music

Celeb focused content and editorial

Radio

Popbitch is the original gossip newsletter! Blending irreverent editorial with music and entertainment newsPOPBITCH

AREA PEDIGREE TONE CONTENT CLIENTS SYNDICATED WORK

POP-CULTURE

The original, and arguably the best gossip newsletter focusing on satirical celebrity gossip, regularly breaking stories before the tabloids

Moved quickly from a niche-market publication to mainstream cultural knowledge, assisting British tabloid newspapers with their entertainment coverage

It achieved frequent name-checks in newspaper "diary" columns, and from celebrities as diverse as Madonna and French and Saunders

“HERE is a new force shaping Fleet Street's news agenda. Not since the Drudge Report has a scurrilous gossip website influenced so many morning news conferences. It's called Popbitch, and during recent days, it has provided the tabloids with the scoop of Victoria Beckham's pregnancy and given The Guardian the story about Sex and the City being remade as a children's cartoon. “

Satirical and irreverent pop-culture news and gossip

Newsletter and website vehicles for provided breaking entertainment, music and pop-culture news

Virgin

Lynx

Schweppes

Coca-Cola

Editorial commissions across the worlds of entertainment, music, pop-culture

www.popbitch.com

PROVIDING “PRE-PACKAGED” AUDIENCE SETS VIA OUR SPECIALIST CONTENT PROVIDERSSUMMARY

AREA KEY CONTENT PROVIDERS CONTENT SPECIALISM

YOUTH/STUDENT

COMEDY

NIGHTLIFE/TASTEMAKER

GAMING

POP-CULTURE

Itchy Media; Platform

TheDailyMash; Funny or Die; Weebls-Stuff; B3ta.com

Urban Junkies; London Parties; Resident Advisor; DontStayIn; Platform

Eurogamer; Play.tm / Jolt

Popbitch

In-depth editorial across key UK cities; events; mobile; youth consultancy

Consultation; comedy scripting and content; animations; games; satire and spoofing

Consultation and thought-leadership; highest calibre event organisation; exclusive access to venues / clubs / DJ’s; editorial commissioning

Editorial; Gaming Events/Expos; Gaming Leagues; Consultancy on gaming industry

Irreverent content on pop-culture and music; Celeb focused content and editorial; Radio

For more information, contact Steve Beckett:E: steve@w00tmedia.net

T: 0161 2121132M: 07988 664969