w. r. (will) miller public safety director...w. r. (will) miller –public safety director •...
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W. R. (Will) Miller – Public Safety Director
• System Wide Responsibility for Grade Crossing Safety Programs and Educational Efforts.
• 14 years with Norfolk Southern in various roles within Operations.
• B. A. in Geography with concentrations in Urban Planning and Environmental Studies from University of North Carolina at Greensboro (2002).
• Resides in Acworth, GA.
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“Dare to reimagine what our industry can, and will be, with an aspirational-yes, even audacious – vision for its future.”
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“Reimagining the relationship
between brands and drivers on the world’s largest
crowdsourced navigation app.”
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Targeted Communities
Birmingham, Alabama
Gary, Indiana
Atlanta, Georgia
Toledo, Ohio
Pittsburgh, PA
Louisville, Kentucky
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Who Receives? How Long?
Ad is seen when someone comes to a complete stop within proximity to the geo-tracked area.
11 Second Duration of Advertisement, unless User “swipes or waves” ad away
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0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
Atlanta Birmingham Gary Louisville Sharpsburg Toledo
WAZE Campaign - Total Impressions from March 8 – May 3
1,080,949
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0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
Atlanta Birmingham Gary Louisville Sharpsburg Toledo
WAZE Campaign - Total Impressions from May 4 – July 2
1,080,117
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Impressions Through 3rd Flight
• 7/16 – 9/16: 1,015,426 impressions
• 1,020,305 Waze Users have seen the ad 2.9 times on average through March
• 0.71% total action rate (how often users engage with the ad once shown to them)
• Total through 9/12 : 3,176,492 impressions served