Westside Public Relations

An Introduction

November 2010

Westside Public Relations

• Children's Hospital Los Angeles

• Asolva, Los Angeles

• Opus Healthcare Solutions, Austin, TX

• VirtualCDO, Stony Brook, NY

• Varian Medical Systems, Palo Alto, CA

• MedSynergies, Irving, TX

• Isabel Healthcare, Arlington, VA

• Medecision, Wayne, PA

• CIGNA Healthcare, Philadelphia, PA

Senior Consultants:

• James Harris, President• Director of Public Relations, CIGNA Healthcare

• Hill & Knowlton, The Rowland Company

• Jana Williams, Media Relations Director• Former RT, worked in hospitals 5 years

• KP Health, NeoStem, eMailLabs

• Lisa Freeman, Account Supervisor• PR Director, CareAmerica

• Candle Corp., Blue Shield, Word & Brown

Services

•Communications strategy

•Message platforms

•News releases & bylined articles

•Trade show press relations

•Media training

•Social media

Media Relations: Why

•Ads saturate media, customers tune-out

•PR delivers your brand messages in editorial context

•News stories have long shelf-life via Google

•PR delivers high ROI vs. advertising

Media Relations: What

Opus Healthcare Solutions

Opus Healthcare Solutions

MGMA Connexion, June 2008

Opus Healthcare Solutions

Mobile Systems:

Will Smart Phones Replace COWs?By Nathan Read, Opus Healthcare

Opus Healthcare Solutions

Bechtold named controller for Opus Healthcare

Opus Healthcare Solutions

Smartphones Ring in the Healthcare Industry in 2008

Google Search Results:

Asolva #1 under “hospital data mining”

Data Mining Technology Now Applied to Hospital Information Systems ...

• Apr 29, 2010 ... Infection control within hospitals is a huge and growing

problem. A recent study in the Archives of Internal Medicine found that

conditions ...

www.infectioncontroltoday.com/.../data-mining-for-infection-control.html -

Cached

Client: Isabel Healthcare, Arlington VAChallenge: Reach physicians, hospital executives

Media Relations: How

Develop Message Platform

Identify News Story Ideas

Media Contact

News Coverage

Revise, Relaunch

Client: Opus Healthcare SolutionsChallenge: Avoid competing with UHS facilities

Client: The Vision Center at CHLA

Challenge: reach eye surgeons and parents of children with eye disease

Westside Public Relations

www.WestsidePR.com