vwagency presentation
TRANSCRIPT
Reach new markets. Grow your business.A proven On-line advertising strategy for 2012
Alina BelovaDirector of Marketing Communications VW Agency USA
Who we are?
•
• VW Agency is an international company. Our multicultural advantage will bring you more business, since we know how to break boundaries between the two most leading countries and languages English (USA) and Russian (Russian, countries CIS).
Our mission is simple: Effective marketing and advertising. Creative solution.
• Would you like to increase your presence on specific market? Target specific language? Build the brand or increase your brand awareness by means of advertising? Design your creatives and plan your media buying?
Why Russian speaking market?
• With over 140 million consumers, a growing middle class, and almost unlimited infrastructure needs, Russia remains one of the most promising markets for U.S. exporters.
• Russia is the world’s 11th largest economy and it is an upper middle income country, with a highly educated workforce and sophisticated, discerning consumers.
• With today’s challenging economic climate, both in the United States and abroad, businesses must do more to actively market their products and services. An aggressive marketing strategy is called for in an economic downturn, even as other businesses and individual consumers tighten their belts. After all, despite any economic outlook, clients still need your company’s goods and services.
How? Online Advertising
Search contextual advertising / Pay per click (Yandex, Google, Vkontakte)
Display/banner advertising
Pay per action/ lead solution
Retargeting/Remarketing campaign
Increase of social activity
PR distribution
Blogs and activity on related social portal
Offline Advertising
Display/ banner advertising
Thus as a goal we can set different destinations:
Lead. Any contact information received, email or phone number or any other form from the site or landing page.
Purchase
File download or any other actions on your website
• Pay per action: Advertising with paying only if we reach the goal.
Pay per «Super click» with confurmed customer interest = click + visit 2 or more pages of the site
This is great solution for such cases when Pay per action is not possible to measure, in case your site has more informative. Setting more goals not only just click, allows to keep the price lower, thus making this campaing more sucessful by allowing to show the brand and get into visual contact with client.
Pay per click
This campaign can be as effective as Search camapigns. The advantage is that it adds visual contact with client and allows to increase brand awareness of your company. You will pay only if client clicked on your banner.
Retargeting
This is also called Remarketing campaign, meaning you can reach to those clients who were already on your site but did not complete any action and left the site. Thus by means of banners you can offer them something different, maybe a discount or a special deal so they will complete their first action.
Great advatnage is to sell while client is very «hot» from visiting your site, but still thinking and hesitating.
Gives a feel of a huge and scalable company since the client will see your banners everywhere.
Pay per impressions
One of our advantage is exclussive partnership with leading US and Russian industry websites and social sites like (mail.ru, Odnoklassniki and vkontkte.ru). We get the best rates for our clients.
VWAgency also happy to provide such services as:
Brand development
Creative design: landing pages; websites; advertising units
Translation services
Business consulting
Usability testing
Advertising campaign audit
“Successful companies do not abandon their marketing strategies in a recession; they adapt them.”— John Quelch, Harvard Business School
