VTTV LOGO UPDATE A P R I L 2 0 1 4

Concept to change logo began in Spring 2013, continued into Summer 2013, and still going on today

Decided on initial round of designs, presented to MAT board on September 12, 2013

L O G O R E D E S I G N P R O C E S S

Multiple, unspecified versions. No brand guidelines.

O L D L O G O I S S U E S

Version One: On YouTube (web)

Multiple, unspecified versions. No brand guidelines.

O L D L O G O I S S U E S

Version Two: EMCVT document

Multiple, unspecified versions. No brand guidelines.

O L D L O G O I S S U E S

Version Three: Official Website

Multiple, unspecified versions. No brand guidelines.

O L D L O G O I S S U E S

Version Four: Other Websites

•  Presence of “33” is irrelevant since we moved to web •  Boldness of typeface is outdated •  Lack of unified color scheme •  Unalignment and overlapping of “VTTV” letters •  Stroke weight and color changes •  No brand guidelines to establish purpose

C U R R E N T L O G O I S S U E S

MODERN LOOK SIMPLISTIC FEEL

ESTABLISH CONSISTENCY GO ACROSS ALL MEDIUMS

G O A L S F O R N E W L O G O

PROCESS

EARLY DRAFTS

OUR PROPOSALS

CURRENT PROPOSAL

QUESTIONS?