Presenting Like a ProTina Lambert, VSCPA Vice President

VSCPA Ethics Train-the-Trainer January 29, 2009

Why the heck do I need trainingon Presentation Skills?

Even the best of the best have a COACH and need toPRACTICE.

• Refresher on successful (and not so successful) presentation techniques

• Tips to organize training materials

• Ideas for openings & closings

• Effective ways to handle Q&A

• Additional resources

Some GOALS for this session…

What are some successfulPresentation Techniques?#1: The Art of Persuasion

Triangle of Persuasion

Message/“Prove It”- 3 x 3- VIP- Sound Bites

- Anecdotes, Analogies, Third

Party

Audience -- Listen, Translate, Edit --Interest5W’s +So What, Who Cares, WIIFM

YouC, C, CBody Language, Voice

• Verbal (word choice, content)…....7%

• Vocal (voice, tone, pace)………...38%

• Visual (body language)…………55%

What’s PERSUASIVE? Three elements in overall impression of speakers…

Content is still king, but 93% of overall impression is delivery

What are some successfulPresentation Techniques?

#2: Be Prepared

• State problem & possible solutions

• Support your problem: data, statistics, analysis, examples

• Bottom Line

TO: FROM: RE:

TO: FROM: RE:

The two minute TALKING MEMO

• Bottom line

• Props

• Anecdote, case

• News

• Localize

• Ask questions

Ideas for OPENERS for the Talking Memo

TO: FROM: RE:

TO: FROM: RE:

Not so great opening idea for the TALKING MEMO…

A man walks into a bar……OUCH!

JOKES

HUMOR is risky

HEADLINES are less risky

What are some successfulPresentation Techniques?#3: Learn Simple Secrets

• Book by Carmine Gallo• www.carminergallo.com• Great, short read!• Lots of helpful advice from top

CEOs and leaders in business business

10 SIMPLE SECRETS of the world’s greatest business communicators

1. Passion: Use your head to reach your heart

• Use real-life example

• Show you care about topic, profession, etc.

2. Inspiration: C’mon baby light my fire

• Passion is what speaker feels, inspiration is what audience feels

• Show audience WIIFM

10 SIMPLE SECRETS of the world’s greatest business communicators

3. Preparation: Toss the script• Remember 2-minute talking

memo

• Don’t read the slides

4. Start strong: Don’t bury the lead

5. Clarity: Lose the jargon or lose your audience

• Good speaking is clear and simple

• Explain to a 4th grader

10 SIMPLE SECRETS of the world’s greatest business communicators

6. Brevity: Keep it short, period• Elevator speech

• 1 minute rule

7. Style: Talk, walk and look like a leader

• Remember triangle of persuasion

8. Command presence: Movement does the body good

• Stretching?

10 SIMPLE SECRETS of the world’s greatest business communicators

9. Wear it well: Image is EVERYTHING

• Get one chance for a first impression

10. Reinvention: Madonna or Rocky?

• Effective speaking is current

• Adapt to your audience

10 SIMPLE SECRETS of the world’s greatest business communicators

1. Reading directly from notes

2. Avoiding eye contact

3. Dressing down

4. Fidgeting, jiggling

5. Failing to rehearse

6. Standing at attention

7. Reciting bullet points

8. Speaking too long

9. Failing to excite

10. Ending without inspiration

10 BAD HABITS of presenters…

What are some successfulPresentation Techniques?

#4: Close Strong

• Set ground rules

• Anticipate the questions

• Restate questions for the audience

• Don’t be a politician

• Summarize and close

Handling the Q&A

• Nitpicker: Always brings up a point to derail

• Challenger: Disputes points

• Filibuster: Rambles with no end in sight

• Support: Over the top praiser

• Etc.: We all know others!

Types of QUESTIONERS

• Repeat objectives and key learning points (3x3)

• Tell them about additional resources

• Tell them you’re available for follow up & provide contact info

• Stay for 5-10 minutes

Tips for CLOSING STRONG

What is my role as aVSCPA Presenter?

• Deliver top-notch presentation

• Be prepared

• Effectively engage members and potential members at events

• Give consistent message

• Help raise the profile and image of CPAs and VSCPA

Trade research shows the 85% of the visitor’s impression about your association is determined by the person at the event.

Serving as a VSCPA AMBASSADOR

• Authorized representative or messenger of the VSCPA

• Wearing a leadership hat to represent best interest of 8,400 VSCPA members

• Not a forum for marketing yourself or your business –although that may be side effect

• Not a platform for personal views on touchy topics (religious, political, etc.)

Serving as a VSCPA AMBASSADOR

Where can I find otherPresentation Resources?

• VSCPA: “For Members” section of www.vscpa.com

• CPA Ambassadors: www.cpaambassador.org

• Toast Masters: www.toastmasters.org

• PRSA: www.prsa.org

• IABC: www.iabc.com

• Blogs: http://mytoastmastersblog.com > http://.sixminutes.dlugan.com

• Videos: www.carminegallo.com

Other public speaking RESOURCES

Tina Lambert, CAE

VSCPA Vice President, Member & Public Relations

• Phone: (804) 612.9416

• E-mail: tlambert@vscpa.com

• Web: www.vscpa.com

• LinkedIn: www.linkedin.com/in/tinalambertwww.linkedin.com and search for “Virginia Society of CPAs”

• Facebook: www.facebook.com/people/Tina_Lambert/537270643www.facebook.com and search for “Virginia Society of CPAs”

CONNECT with me/us!

THANK YOUvery, very much!