VSBA Fall 2015

JUNE 6.23

AUGUST 7.28 SEPTEMBER 9.1

BEAUTY

ACCESSORIES

PANTIES

VSBA FST Overview- 6.23 to 10.5

3/22 3/29 4/5 4/12 4/19 4/26 5/3 5/10 5/17 5/24 5/31 6/7 6/14 6/21 6/28 7/5 7/12 7/19 7/26 8/2 8/9 8/16 8/23 8/30 9/6 9/13 9/20 9/27 10/4

TR Focus & Sign Pack

Beauty Newness

Accessories Newness

Panties Newness

5.5 VS Now Summer

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Travel Retail FST Overview

3.24 Lov e Me 4.21 VIP Tote

Fall PantiesSummer Panties

7.28 Heav enly Summer 9.1 Bombshell Re-Focus

Lov e Me, Lov e Addict, Gifts VSF Shimmer, VSF LE, Fall Gifts Heav enly Summer, Pop BR, Gifts

None

6.23 VSF Shimmer

VIP + Summer Accessories

VS Now Summer, VSF LE

Chelsea + Fall Accessories

6.23 FLOORSET

VSBA PRODUCT STRATEGY: 6.23.15 | VS FANTASIES SHIMMER M

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VS FANTASIES SHIMMER FLOORSET

START DATE 6.23.15 END DATE 7.13.15 Local Market / 7.27.15 Travel Retail PRODUCT FEATURE VS FANTASIES SHIMMER

VSF Limited Edition Shimmer Collection • Introducing 3 top VSF Scents in LE Shimmer to kick off

Fall (Love Spell, Pure Seduction & Passion Struck). • Shimmer Mist & Tinted Shimmer Lotion offered in each

scent. • VM focus – mists on fragrance bar.

• New Fall Gifting drop.

• Gifting flight to support Ramadan

Planning VSF Shimmer Planning Assumptions • 6 SKUs, 16% to TTL VSF Core Sls, 26 wks • Launch weeks, +40% lift to base week • Expect VSF Core uplift (2/17 VSF fst history /

+30% mist & lotion) – Apr core replen PO. • VSF Summer – 10 SKUs, 16% to TTL Body Care, 10

wks

7.1 – 7.17 SUMMER / RAMADAN GWP (LM & Select TR) • Free Beach Blanket w/purchase of $75 or more

RAMADAN (6.17 – 7.21) • Position VSBA as destination for Gifting • Windows, Marketing Sign Pack & VM Distortion to Gifting

VS Fantasies Learning Guide Selling Behavior focus: • Demonstrations to drive Conversion • Layering to drive ATV & total VSF sales • Maximizing GWPs to drive total box sales NOTE: Ramadan markets will receive incremental, Ramadan specific material and suggested activities

Victoria’s Secret Beauty & Accessories

Launch: Select Travel Retail Only Promo Timing: 7.1 – 7.19 (Dates may vary by market) Objective: Position VSBA as Fragrance & Gifting destination. Drive ATV & conversion. Gift: Beach Blanket (Perceived value: $75.00) Qualifier: Free gift w/purchase of $75 or more COGS: $7.99 FOB Shipping/PO Logistics: • Article #: 22766315 (style 11052708) • Specifications: Size 50” x 60”, Material: Linen & Terry w/self twist fringe. • COO: China • Case Pack qty: 34 • Qty by Partner: As indicated in 6.23 Set up Files • NDC Date: 3/26 (Ships with 6.23 Beauty FST) ACTION: Please ensure the allocated quantity is included on your 6.23 Beauty FST Purchase Order.

6.23.15 | VS FANTASIES SHIMMER

Summer / Ramadan GWP

BEAUTY

Beauty Inspiration | Fall 2015

VSF LE Shimmer Collection It’s all about shimmer with these new VS Fantasies formulas in your three favorite scents.

Shimmer Mist: Sheer fragrance with a touch of shimmer leaves skin radiant

and perfectly scented.

Tinted Shimmer Lotion: Nourishing lotion with Aloe Vera and antioxidant Vitamin E wraps

skin in radiance and a hint of color.

Planning: • 6 SKUs • 16% Total VSF Core sales • +40% lift, first 4 weeks of launch • 6.23 Instore, 26 wks, lives through FL15 season • Mist perform 50% higher vs. Lotion • Fashion – None replenishable • VSBA only – no beauty counters

VSF Summer LE Collection Pure paradise. Take off on a sexy, sun-drenched getaway with five

new beach inspired scents

BEACH: Flirty Floral NOTES: Cactus Blooms & Sea Salt

SUNRISE: Flirty Floral NOTES: Fresh Guava & Orchid

ESCAPE: Seductive Warm NOTES: Dragon Fruit & Amber

PARADISE: Tempting Fruit NOTES: Coconut Water & Star Fruit

SURFSIDE: Tempting Fruit NOTES: Passion Fruit & Driftwood

Planning: • 10 SKU • 16% Total VSF Core sales (excluding gifts) • +25% lift, first 4 weeks of launch – secondary focus from Shimmer collection • 6.23 Instore, 10 wks. Lives up to 9/1 floorset • Fashion – None replenishable • VSBA only – no beauty counters

PINK Body Scrubs Adding a new form in our core PINK Body Scents

Foaming scrub makes skin twice as nice with gentle, skin-polishing microbeads. A healthy combo of Vitamins E and

C nourishes as you cleanse. $18

Planning: • 14% Total Pink Body Sales – Mist & Lotion sales driver • Core, Replenishable • VSBA stores only – no beauty counters

Lip Tins New forms in our Impulse Beauty Rush Collection

Tinted Lip Balm: For the softest lips

with a touch of color: Pink Sugar $10

Lip Scrub: A pout-perfecting sugar scrub in our

favorite flavor: Strawberry Fizz.

$10

Lip Repair: Mega-nourishing balm for seriously

soft lips. $10

Planning: • 10% Total Impulse sales (excluding gifts) • Core, Replenishable • VSBA stores only – no beauty counters

Planning: • 20%~25% Total Beauty Sales • Fashion – none replenishable • Prestige: 40%, Body Care: 57%, Impulse: 3% • 6.23 instore, 16 wks of supply – lives up to 10/6 Holiday gift flight.

Gifting Highlights Large Gifting Flight to support 6.23 FST Prestige Body Care & Impulse

Girl on the Go Kit: 5 SKU’s: 4.2oz Mist, Body

Lotion & Wash (Love Spell, Love Addict, Pure Seduction, Coconut Passion, Passion Struck)

VSF Giftables: 5 SKU’s: 4.2oz Mist, Lotion & Wash

(Love Spell, Love Addict, Pure Seduction, Coconut Passion, Passion Struck)

Mini & Me Kit: 2 SKU’s: Loofah & 2 Body Washes

(Love Spell & Pure Seduction Love Addict & Coconut Passion)

Ultimate Trial Kit : Four 2.0oz Mists, Four 2.0oz Lotions

Love Spell, Pure Seduction, Passion Struck, Coconut Passion

Bombshell EDP Coffret .25oz EDP in Bombshell, Bombshell Summer and

Bombshells in Bloom

Fragrance Kits: 1.7oz EDP, Rollerball, 1oz Lotion Bombshell, Tease, Eau So Sexy

EDP Coffret .25oz EDP in VS Her,

Heavenly, Eau So Sexy, Tease, Bombshell, Victoria

Beauty Rush Coffret Shiny Kiss Lip Gloss in Punchy, Citrus Kissed, Mocktail Hour,

Redberry Blend, Mango Sorbet, Wild Acai

Hair Styling Kit: Comb, 1.7oz Major Shine

Shampoo, 1.7oz Major Shine Conditioner, Mini wave Spray

Pink Mist Coffret: Mini Mists in Hot Crush, Total Flirt, Fresh & Clean, and Sun

Kissed

Prestige Large Boxes: 3.4oz EDP, .25oz EDP, Mist,

Lotion, Wash

ACCESSORIES

Accessories Inspiration | Fall 2015

Chelsea Collection

Chelsea Mini Crossbody

(3% of sales)

Envelope Passport Cover

(3% of sales)

Victoria Slim Wallet

(2% of sales)

Chelsea Tote

(4% of sales)

*Victoria Lace NEW Iconic Lace

*La Dolce Rose

Assortment Highlights The Chelsea Collection: Tote $199 USRP, Crossbody $99 USRP

Key Prints:

• Victoria Lace: NEW *update to iconic Lace* - Offered in Underglass, Nylon & Textured PVC

• Perfume & Kisses: Offered in Underglass • La Dolce Rose Print: Offered in Nylon and Textured PVC

Planning Metrics for Fall ‘15 Floorset

• Sales penetration by sub-category: 39% Cosmetic Cases; 25% Bags; 19% SLGs; 6% Small Accessories; 11% Luggage, Sunglasses and Scarves

• Sales penetration by floorset direction: 80% New SKUs, 80% Carryover SKUs • Floorset will live for 15 weeks • The Chelsea Collection = 7% of Accessories sales and 27% of sales within

Bags

*Perfume & Kisses

*Clear Fishnet Dot *Clear Rose Petals *Oversized Signature Stripe

PANTIES

Panties Inspiration | 6.23

Panties – Changes Fall ‘15

Very Sexy Itsy

With curve-loving ruching at the back, this panty is sure to be a sexy little standout and the perfect update to

our Strappy Cheeky

TIER 2

Updated Novelty and Colors, No New Silhouettes

TIER 3

UPAS : Lacie Hiphugger Size : Cotton Hiphugger

Benchmarks

Strappy Mesh Front

6.23 FST – New Colors in All Silhouettes

TIER

3 TIE

R 2

Cotton Bikini

Cotton LW Thong

Very Sexy Itsy

BBV Hiphugger

Dream Angels Thong

Cotton LW Cheeky Seamless Hiphugger

Dream Angels Cheekini

Cotton Hiphugger SLT Cheeky Traditional

Novelty

No Show Sexy Hiphugger

Cotton LW Hiphugger

3 Drawer Panty Box

Update to Strappy Cheeky

Panties – Novelty Fall ‘15

SLT Novelty Cheeky Cotton Bikini & Lace Waist

Mesh Fishnet

Strap Attack

Cotton Hiphugger

Back Graphics

Heart Back

Ruched Back

Fishnet T-Back

Mesh Back Strappy

Dot-Texture

Turn of the Tides

Dream Angels Cheekini

Rouleau

7.28 FLOORSET

VSBA PRODUCT STRATEGY: 7.28.15 | HEAVENLY SUMMER M

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HEAVENLY SUMMER FLOORSET

START DATE 7.28.15 END DATE 8.31.15 PRODUCT FEATURE HEAVENLY SUMMER

Heavenly Summer • Limited Edition fresh Summer fragrance. • All about romance! • Scent Notes: Bergamot Splash, Orris Water

Planning Heavenly Summer Assumptions: • 4 SKUs (1.7oz , 3.4oz, Mist & Hair Body Mist) • 12% of core prestige sales • 10 weeks • +40-+60% lift during launch weeks

• Drive Sales of the new Limited Edition Heavenly Summer Fragrance launch.

• 8.4 – 8.17 HEAVENLY SUMMER GWP • FREE Panty w/purchase of Heavenly Summer EDP • Local Mkt only

Heavenly Summer Learning Guide Selling Behavior focus: • Creating customer sense of urgency to purchase:

new, Limited Edition • Learning Guide will feature interactive Associate

activity , ex.: ‘My favorite summer vacation is _______”

RECOMMENDATION: Partner gratis each Associate their color choice of new Shiny Kiss Lip Gloss

Victoria’s Secret Beauty & Accessories

Launch: Local Market (Royalty only) FST Timing: 7.28 – 8.31 (Soft Launch 7.28 & Windows install 8.4) Promo Timing: 8.4 – 8.17 Marketing Objective: • Position VSBA as the ultimate fragrance destination. • Drive Sales of the new Limited Edition Heavenly Summer Fragrance launch. • Drive Conversion & ATV Gift: • Dream Angels Lace Trim Cheekini • Retail Value US$12.50 - $14.50 Qualifier: • Free Dream Angels Panty with purchase of Heavenly Summer EDP (50ml & 100ml) Shipping/PO Logistics: • Article #: TBC (one style/4 sizes) • COO: TBC • Case Pack qty: TBC • Qty by Partner: As indicated in 7.28 Set up Files

Qty correlates to Final Heavenly Summer LE EDP allocation/region size ratio provided. • NDC Date: 2/28 (Ships with 7.28 Beauty FST)

Heavenly Summer GWP 7.28.15 | HEAVENLY SUMMER

ACTION: Please ensure the allocated quantity is included on your 7.28 Beauty FST Purchase Order.

BEAUTY

Fragrance Family: Fresh Notes: Bergamot Splash, Orris Water Forms: 1.7oz EDP, 3.4oz EDP, Mist, Dual Phase hair and body mist

$52/ $68 $25 $30

Heavenly Summer A scent from paradise

Planning: • 12% Total Prestige Sales (excludes gifts) • +40%~+60% lift, first 4 weeks of launch • 7.28 Instore, 10 weeks, lives up to 10/6 holiday fst • Fashion – None replenishable • All stores

Shiny Kiss Lip Gloss 4 new core shades in our best selling form

Razzberry Ice Midnightini Lemonshine Golden Green (Pucker up)

Adding disruptive colors to each bowl in order to draw in the customers attention and create a “candy store like” experience

Planning: • 8% Total Impulse sales (excludes gifts) – avg shade 2% • Core – Replenishable • All stores

Gifting

Beauty Rush Coffret

Heavenly Summer Launch Gift Credit Card Holder , OTG Refresher

Mist , 0.46oz BRC Lip Gloss Tube , 0.23oz Rollerball

Fragrance Trial Kit Three 0.23oz Rollerballs

(bombshell, tease, VS her)

Planning: • Total gifting: 20% Total Beauty sales • Small flight – 30% of total gifting sales • 7.28 Instore, 10 weeks, lives up to 10/6 holiday fst • Fashion – None replenishable • VSBA only – no beauty counters.

9.1 FLOORSET

VSBA PRODUCT STRATEGY: 9.1.15 | BOMBSHELL RE-FOCUS M

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BOMBSHELL RE-FOCUS FLOORSET

START DATE 9.1.15 END DATE 10.5.15 PRODUCT FEATURE BOMBSHELL

Bombshell Re-Focus • Supporting our #1 fragrance! • Making her fall in love with it all over again Planning Bombshell Re-focus Assumptions: • +25%~30% lift to core bombshell • All forms - July core replen PO • Bombshell gifting

• 5 skus from 6.23 fst (9 SKUs tier 1) • 2014 Trend, Bombshell core ~25% prestige core

sales.

• Maximize Bombshell EDP (100ml) Sales as our Best Selling Fragrance.

• 9.1 – 9.7 BOMBSHELL LOTION GWP - Local Market only • 9.8 – 9.21 BOMBSHELL CANDLE GWP – All Markets • Free candle w/purchase of Bombshell EDP (3.4oz)

Bombshell Learning Guide & Incremental activities: • Bombshell Creator Mark Knitowski BSP interview/Skype

sessions • Store Meetings to review in-depth ‘The Making of

Bombshell’ • Revisit maximizing GWPs to drive conversion RECOMMENDATION: Partner execute $5 USD (equivalent) Associate buy-in OR Associate gratis on 100 mL Bombshell EdP VSBA INCENTIVE: Details TBC

Victoria’s Secret Beauty & Accessories

Launch: All Markets FST Timing: 9.1 – 10.5 Promo Timing: PH1: 9.1 – 9.7 (Local Market only - optional) PH2: 9.8 – 9.21(All Markets) Objective: • Maximize Bombshell EDP (100ml) Sales as our Best Selling Fragrance. • Drive Conversion & ATV

Gift: • PH1: Bombshell Lotion/Ancillary (TBD) • PH2: Bombshell Scented Candle (Retail Value US$25.00) Qualifier: • PH1: Free Lotion/ancillary w/purchase of Bombshell EDP • PH2: Free Candle with purchase of Bombshell EDP (100m/3.4oz) Shipping/PO Logistics: • Candle Article #: 22832995 • UPC: 0667538766367 • Size: 14.5oz • COO: USA • Cost: $6.75 landed to brand • Case pack Qty: 6 • NDC: 4/17 • Qty by Partner: As indicated in 7.28 Set up Files • Ships: 7/28 Beauty FST

Bombshell GWP 9.1.15 | BOMBSHELL RE-FOCUS

NOTE: There will be a VM creative layer to support the Bombshell Re-focus message in store for this FST

ACTION: As there is NO 9.1 BEAUTY shipment, please ensure that Partner include their allocated quantities of Candle GWPs in their 7.28 Beauty FST Purchase Order. These have been added to the 7.28 FST set up files.

PLANNING/OPS

Accessories Fall Floorset Parameters

Fall 2015 Floorset Dates: 6/23/2015 – 10/6/2015 Total weeks: 15

• 6.23 Floorset: 6/23/2015 – 10/6/2015 (15 weeks)

6.23 Floorset Bought for 15 Weeks

On Floor: 6.23

6/23/15 10/6/15

Panties Fall Floorset Parameters

Floorset Dates: 6/23/2015 – 10/6/2015 Total weeks: 15

• 6.23 Floorset: 6/23/2015 – 10/6/2015 (15 weeks)

6.23 Skus: All Stores Bought for 15 Weeks

6.23.15 10.6.15

Choice count per Store:

MP&A PO / Allocation : Rules of Engagement

Every SKU must be ordered o Beauty minimum: 1 case pack per SKU o Accessories minimum: 2 units per SKU per store o Panties minimum: 2 units per SKU per store

POs from partners can deviate from allocated quantities. Though, only the allocated quantities

are guaranteed for initial shipment. MP&A will approve overages on a case by case basis

Place PO on time. MP&A no longer holds allocated quantities for partners who past the PO due date. Floorset calendar is published by Operations every fiscal season.

Format of the PO o Excel document is preferred o Key elements to include the PO

a) PO# b) Transportation mode: Ocean or Air c) Product ordered: New Floorsets (indicate season & floorset date) or Core Carryover d) Article #s e) Quantities

KEY DATES

Fall 2015 Ops Floorset Calendar

GLOBAL FST DATESetup Files to Field

(Beauty)PO's due (Beauty)

Setup Files to Field (Panties/Accessories)

PO's due (Panties/Accessories)

June 23rd 2/20/2015 3/27/2015 2/13/2015 3/27/2015July 25th 3/27/2015 5/6/2015 N/A N/A

September 1st N/A 6/25/2015* N/A N/A

* - Sep 1st FST is Bombshell Refocus. No newness for this floorset, however all Bombshell replenishment orders to support FST must be receieved by 6/25

THANK YOU!