vs...when warnings evoke an emotional response. when warnings are vivid. when warnings are changed...

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warninglabels.notebook 1 December 09, 2011 Dec 810:59 AM Do Now: Get into your tobacco label lab group List three different types of tobacco _______________ _______________ _______________ List two health risks of tobacco ___________ _________ ________ ___________ _________ ________ Name one product that helps you quit using tobacco. ____________________ ____________________ ______________________ ____________________ ____________________ ______________________ Nov 228:34 AM Health warnings with pictures are a very effective way to reduce smoking. Reasons for picturebased cigarette warnings: Health messages on cigarette packages deliver important information directly to smokers. The message is repeated and reinforced every time a smoker reaches for a cigarette. Smokers believe these messages more and remember them better than they do public education campaigns. They are inexpensive for governments to implement and tobacco companies pay the costs of printing them. Nov 228:35 AM What makes warning messages most effective? ► when pictures and text are clear and simple. ► when the warnings are combined with something that makes smokers feel more confident about quitting. How can warning messages help smokers quit? ► by helping them understand how serious the diseases caused by smoking are and how likely they are to get them. ► by linking the warning with their own experience so that the message is more believable and accepted. ► by motivating them to take steps to protect their health. Nov 228:35 AM When do smokers notice warnings and think about the information? ► when the warning is at the top and front of the package. ►when warnings are specific and clear with an expanded explanation (NOT general, like “smoking is harmful”). ► when warnings evoke an emotional response. ► when warnings are vivid. ► when warnings are changed regularly (and particularly when they stop being noticed). ► when there are several different warning messages in use. Does picture size or font size matter? Yes! Effectiveness of warning labels has been shown to increase with the size of the warnings. The bigger they are, the more likely they are to be noticed and read by the smoker. Nov 197:38 AM Are Warning Labels Effective??? vs Nov 228:36 AM Mongolia's cigarette warnings

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Page 1: vs...when warnings evoke an emotional response. when warnings are vivid. when warnings are changed regularly (and particularly when they stop being noticed). when there are several

warninglabels.notebook

1

December 09, 2011

Dec 8­10:59 AM

Do Now: Get into your tobacco label lab groupList three different types of tobacco_____________________________________________

List two health risks of tobacco___________ _________ ___________________ _________ ________

Name one product that helps you quit using tobacco.____________________ ____________________ ______________________

____________________ ____________________ ______________________

Nov 22­8:34 AM

Health warnings with pictures are a very effective way to reduce smoking.

Reasons for picture­based cigarette warnings:• Health messages on cigarette packages deliver important information directly to smokers. The message is repeated and reinforced every time a smoker reaches for a cigarette.• Smokers believe these messages more and remember them better than they do public education campaigns.• They are inexpensive for governments to implement and tobacco companies pay the costs of printing them.

Nov 22­8:35 AM

What makes warning messages most effective?

► when pictures and text are clear and simple.► when the warnings are combined with something that makes smokers feel more confident about quitting.

How can warning messages help smokers quit?

► by helping them understand how serious the diseases caused by smoking are and how likely they are to get them.► by linking the warning with their own experience so that the message is more believable and accepted.► by motivating them to take steps to protect their health.

Nov 22­8:35 AM

When do smokers notice warnings and think about the information?► when the warning is at the top and front of the package.►when warnings are specific and clear with an expanded explanation (NOT general, like “smoking is harmful”).► when warnings evoke an emotional response.► when warnings are vivid.► when warnings are changed regularly (and particularly when they stop being noticed).► when there are several different warning messages in use.

Does picture size or font size matter?Yes! Effectiveness of warning labels has been shown to increase with the size of the warnings. The bigger they are, the more likely they are to be noticed and read by the smoker.

Nov 19­7:38 AM

Are Warning Labels Effective???

vs

Nov 22­8:36 AM

Mongolia's cigarette warnings 

Page 2: vs...when warnings evoke an emotional response. when warnings are vivid. when warnings are changed regularly (and particularly when they stop being noticed). when there are several

warninglabels.notebook

2

December 09, 2011

Nov 22­8:44 AM

Philippines' cigarette warnings On May 24, 2010, the Philippines Department of Health announced the drafting of requirements for graphic health warning on tobacco packaging that included graphic health warnings. The warnings must occupy 30% of the top­front of the package and 60% of the top­back of the package. 

The order requires eight warnings in rotation for a period of 24 months, and provides for the Department of Health to issue new warnings every 2 years.

The warnings were to be in place 90 days after the publication of the order (i.e. by end of August, 2010).

Nov 22­8:50 AM

However.....WASHINGTON ­­ A judge on Monday blocked a federal requirement that would have begun forcing tobacco companies next year to put graphic images including dead and diseased smokers on their cigarette packages.U.S. District Judge Richard Leon ruled that it's likely the cigarette makers will succeed in a lawsuit to block the new standard. He stopped the requirement until after the lawsuit is resolved, which could take years.

Nov 17­9:47 PM

Tobacco use is a major preventable cause of premature death and disease worldwide. Currently, approximately 5.4 million people die each year due to tobacco­related illnesses—a figure expected to increase to more than 8 million a year by 2030.

From the CDC ­ United States

Exit Assessment ­ 

Why would tobacco companies and lobbyist keep delaying the FDA from changing the warning labels? 

Dec 8­11:22 AM

 Effective Surgeon General Warnings? sheet

Directions please get into the following groups:Your rows!

• You will have 2 minutes to discuss the products surgeon general warning with your group and fill out the worksheet.• After two minutes you will switch products.• Each group will get to review all tobacco products. • After reviewing all the products please answer the group questions.

Dec 8­11:46 AM

Product Warning What does it mean to you?

Do you think it is effective? Yes/NO

Explain

Black& Mild Cigars

Cigar smoking can cause lung cancer and heart disease.

Cigar smoke is bad for your health and can lead to many diseases.

Yes Many people believe that cigar smoke is less harmful than cigarette smoke.