1

TACOMATRD OFF-ROAD 4x4 AUTO DOUBLE CAB 5' BED (7544)$34,705* MSRP1

VS FRONTIERPRO-4X 4x4 AUTOCREW CAB 5' BED

$33,390 MSRP KEY ADVANTAGES

Despite its smaller displacement, Tacoma's 3.5-liter V6 puts out more horsepower than Frontier's 4.0-liter V6, at 278 hp versus 261 hp

Tacoma TRD Off-Road achieves higher EPA estimates than Frontier PRO-4X, at 18/23/20 mpg (city/hwy/combined)2 versus 15/21/17

Driver and front passenger knee airbags help make up Tacoma's 8-airbag layout3; Frontier comes equipped with 6 airbags

Tacoma TRD Off-Road's Entune™ multimedia system features a 7.0-inch touchscreen display, whereas Frontier PRO-4X has a 5.8-inch touchscreen

Tacoma comes with the 2-year/25,000-mile ToyotaCare no-cost maintenance plan4, an ownership service not offered by Nissan

Frontier's 4.0-liter V6 produces 281 lb.-ft. of torque, beating the 265 lb.-ft. figure achieved by Tacoma's 3.5-liter V6

Despite similar equipment, Frontier PRO-4X has a lower MSRP ($33,390) than Tacoma TRD Off-Road ($34,705)¹

Frontier PRO-4X comes standard with dual zone automatic temperature control, an extra-cost feature on Tacoma TRD Off-Road

Frontier PRO-4X is outfitted with 10 Rockford Fosgate® speakers, while Tacoma TRD Off-Road comes standard with 6 unbranded speakers

Although limited to 36,000 miles, Frontier's 3-year roadside assistance plan exceeds the length Tacoma's 2-year, unlimited-mileage plan5

2017 TACOMA TRD OFF-ROAD 2017 FRONTIER PRO-4X

Engine 3.5L DOHC 24-valve V6 with VVT-iW & VVT-i 4.0L DOHC 24-valve V6 with CVTCS

Transmission 6-speed automatic 5-speed automatic

Horsepower m 278 @ 6000 rpm 261 @ 5600 rpm

Torque 265 lb.-ft. @ 4600 rpm m 281 lb.-ft. @ 4000 rpm

EPA-Est. MPG m 18/23/20 (city/hwy/combined)2 15/21/17 (city/hwy/combined)

Passenger Volume 100.1 cu. ft. 101.1 cu. ft.

Payload 1,175 lbs.6 1,030 lbs.

Towing Capacity 3,500 lbs.; 6,400 lbs.7 (V6 Tow Package, MSRP $650) 6,290 lbs.

Curb Weight m 4,425 lbs. 4,568 lbs.

Airbags m 83 6

= Advantage

QUICK SPECS

* Pricing as of December 2016

COMPETITIVECOMPARISONEDGE 2017 TOYOTA TACOMA

VS 2017 NISSAN FRONTIERDEC2016

THIS DOCUMENT IS FOR INTERNAL TRAINING PURPOSES ONLY.

2

Full Tacoma Specs

ADDITIONAL RESOURCES

TOP TEN FEATURES

Frontier PRO-4X is certainly a competent pickup truck, but when it comes to balancing capability, performance and value, Tacoma has a significant advantage. From Qi wireless charging14 to driver and passenger knee airbags3, Tacoma TRD Off-Road is packed with features and tech not available for Frontier PRO-4X — and in some cases not in any Frontier trim. Along with its legendary ownership values, awards and accolades, Tacoma inspires confidence and peace of mind through unique services like the ToyotaCare No Cost Maintenance Plan4. All things considered, it's clear which truck is the true value leader here.

THIRD PARTY REVIEWS

Tacoma continues to have excellent steering feel that snaps back to center quickly while improved interior re-finement, a quieter cabin, and better build quality give a better sense of solidity on the road. ”– Motor Trend | Read Article

Tacoma offers fantastic resale value, tried-and-true reliability, excellent off-road prowess, better payload ca-pacity and convenience and safety features. ”– Kelley Blue Book | Read Article

Tacoma's off-road abilities [are] among the strongest in the class. It also has a well-organized center stack and a responsive infotainment system. ”– U.S. News & World Report | Read Article

VALUE STORY

KELLEY BLUE BOOK COST TO OWN

2017 TACOMA TRD OFF-ROAD

• Entune™ Premium Audio with Integrated Navigation15 and App Suite

• Entune™ Premium JBL® Audio with Integrated Navigation15 and App Suite (Premium & Technology Package with JBL® Audio, MSRP $3,065)

Qi-compatible wireless14 smartphone and mobile device charging

Front Dual Zone Automatic Climate Control (Premium & Technology Package, MSRP $2,360)

Power tilt/slide moonroof (Premium & Technology Package, MSRP $2,360)

Smart Key System16 on driver door with Push Button Start

Driver and front passenger knee airbags3

Blind Spot Monitor17 and Rear Cross Traffic Alert18 (Premium & Technology Package, MSRP $2,360)

Rear Parking Assist Sonar19 (Premium & Technology Package, MSRP $2,360)

120V/400W deck-mounted AC power outlet

TRD Off-Road tuned suspension with Bilstein@ shock absorbers

2017 FRONTIER PRO-4X

NissanConnect™ with Navigation and Mobile Apps

Rockford Fosgate® audio system with 10 speakers

Heated front seats

Leather-trimmed 8-way power driver’s seat and 4-way power front passenger’s seat (inc. in PRO-4X Luxury Package, MSRP $2,100)

Dual Zone Automatic Temperature Control (ATC)

Vehicle security system

Power sliding glass moonroof with tilt feature (inc. in PRO-4X Luxury Package, MSRP $2,100)

Roof rack with crossbars (inc. in PRO-4X Luxury Package, MSRP $2,100)

11.3-inch rear vented disc brakes

Bilstein® off-road performance shock absorbers

2016 Toyota Tacoma – Best Resale Value: Top

1010

Best-Selling Compact Pickup in America11

America’s Best-Selling Midsize Pickup for the

Last Ten Years12

The Toyota Tacoma, the Most Awarded

Pickup Ever13

2016 Toyota Tacoma Was Named a Best Buy Award

Finalist by Kelley Blue Book’s KBB.com9

2016 Toyota Tacoma – Best Resale Value:

Midsize Pickup Truck8

2016 TACOMA TRD OFF-ROAD

2016 FRONTIER PRO-4X

5-Ye

ar C

ost

m Depreciation: $12,274Advantage of $5,758

Depreciation: $18,032

m Fuel: $9,676 Fuel: $11,215

Maintenance: $2,342 Maintenance: $2,500

Repair: $2,661 Repair: $2,541

m Total ownership: $38,043Advantage of $6,439

Total ownership: $44,482

m Verdict: Average Cost

Verdict:Higher Cost Than Most

Crawl Control (video) Atkinson Cycle (video)

2016 Tacoma Walkaround (video)

Proper 4WD Engagement

Red Text = Extra Cost

COMPETITIVECOMPARISONEDGE 2017 TOYOTA TACOMA

VS 2017 NISSAN FRONTIERDEC2016

SPECIFICATIONCOMPARISON

DEC2016HEAD TO HEAD 2017 TOYOTA TACOMA

SPECIFICATIONS

2017 TOYOTA TACOMA 2017 NISSAN FRONTIER

SR 2WD ACCESS CAB 6' BED

SR5 4WD DOUBLE CAB 5' BED

TRD OFF-ROAD 6AT 4WD DOUBLE CAB 5' BED

S 4-CYL 2WD KING CAB 6' BED

SV 5AT 4WD CREW CAB 5' BED

PRO-4X 5AT 4WD CREW CAB 5' BED

MSRP $24,120*1 $32,765*1 $34,705*1 $18,390 $28,750 $33,390

Powertrain 2.7L 4-cyl. DOHC 16-valve with VVT-i; 159 hp; 180 lb.-ft. torque;

6AT; RWD

3.5L V6 DOHC 24-valve with VVT-iW & VVT-i; 278 hp; 265 lb.-ft. torque; 6AT; 4WD

2.5L 4-cyl. DOHC 16-valve with CVTCS; 152 hp; 171 lb.-ft. torque;

5MT; RWD4.0L V6 DOHC 24-valve with CVTCS; 261 hp; 281 lb.-ft. torque; 5AT; 4WD

EPA-Est. MPG(city/hwy/combined) 19/23/212 18/23/202 19/23/21 15/21/17

SuspensionIndependent (double wishbone) front; solid axle (leaf spring) rear

Independent (double wishbone) front; solid axle (leaf spring) rear;

Bilstein® shocksIndependent (double wishbone) front; solid axle (leaf spring) rear

Independent (double wishbone) front; solid axle (leaf spring) rear;

Bilstein® shocks

Turning Circle 40.6 ft. 43.42 ft. 43.33 ft.

Curb Weight 3,980 lbs. 4,425 lbs. 3,766 lbs. 4,453 lbs. 4,568 lbs.

Payload 1,620 lbs.6 1,175 lbs.6 930 lbs. 1,368 lbs. 1,030 lbs.

Towing Capacity 3,500 lbs.7 3,500 lbs.; 6,400 lbs.7 (V6 Tow Package, MSRP $650) 3,760 lbs. 6,370 lbs. 6,290 lbs.

Entertainment System**

Entune™ Audio

Entune™ Audio Plus; Entune™ Premium Audio (SR5 Parking Sonar19 & Navigation15, MSRP

$775)

Entune™ Premium Audio; Entune™ Premium JBL® Audio (Premium

& Technology Package with JBL® Audio, MSRP $3,065)

N/A; 5.0-inch color display AM/FM/CD with 4 speakers (S

Preferred Package, MSRP $1,300)

5.0-inch color display AM/FM/CD with 6 speakers

NissanConnect® 5.8-inch touchscreen display with

10-speaker Rockford Fosgate® audio system

Navigation System**N/A

Connected Navigation15 App; Integrated Navigation15 (Entune™

Premium Audio)Integrated Navigation15 N/A NissanConnect® with Navigation

Climate Control

Air conditioning

Air conditioning; Front Dual Zone Automatic Climate Control

(Premium & Technology Package, MSRP $2,360)

N/A; Air conditioning (S Preferred Package, MSRP $1,300)

Air conditioning; Dual Zone Automatic Temperature Control (SV Value Truck Package, MSRP

$1,990)

Dual zone front automatic air conditioning

Passenger Volume 85.6 cu. ft. 100.1 cu. ft. 87.7 cu. ft. 101.1 cu. ft.

Airbags 83 6

Safety Systems

Star Safety System™; Tire Pressure Monitor System (TPMS)20

Star Safety System™; TPMS20 with individual tire location alert; Rear Parking assist sonar19 (SR5 Parking Sonar19 & Navigation15,

MSRP $775)

Star Safety System™; TPMS20 with individual tire location alert; Rear

Parking assist sonar19, BSM17 and Rear Cross-Traffic Alert18

(Premium & Technology Package, MSRP $2,360)

Vehicle Dynamic Control, Electronic Brake force Distribution,

4-wheel ABS

Vehicle Dynamic Control, Electronic Brake force Distribution,

4-wheel ABS; Hill Start Assist; Hill Descent Assist; Rear Sonar

System (SV Value Truck Package, MSRP $1,990)

Vehicle Dynamic Control, Electronic Brake force Distribution, 4-wheel ABS; Hill Start Assist; Hill

Descent Assist

Warranty Basic: 3 years or 36,000 miles; Powertrain: 5 years or 60,000 miles Basic: 3 years or 36,000 miles; Powertrain: 5 years or 60,000 miles

No Cost Maintenance Plan 2 years or 25,000 miles4 N/A

Roadside Assistance 2 years (unlimited miles)5 3 years or 36,000 miles

Red Text = Extra Cost

* Pricing as of December 2016 ** Please see Entune™ articles and documentation on eShowroom for Entune™ system details and features.

SPECIFICATIONCOMPARISON

DEC2016HEAD TO HEAD 2017 TOYOTA TACOMA

DISCLOSURES1. Manufacturer’s Suggested Retail Price, excludes the Delivery, Processing and Handling Fee of $865 for Cars, $940 for Small/Light Trucks (RAV4, RAV4 HV, Highlander, Highlander HV, 4Runner, Sienna, Tacoma), $1195 for Large Trucks (Tundra), and $1,095 for Large SUVs (Sequoia and Land Cruiser). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing handing and delivering vehicles to dealerships. Toyota’s charge for these services is called the “Delivery, Processing and Handling Fee” and is based on the value of the processing, handing and delivery services Toyota provides as well as Toyota’s overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary. 2. 2017 Tacoma 2WD EPA 19/city, 23/hwy, 21/comb MPG estimates; 2017 Tacoma 4WD EPA 18/city, 23/hwy, 20/comb MPG estimates. Actual mileage will vary. 3. All the airbag systems are Supplemental Restraint Systems. All airbags (if installed) are designed to inflate only under certain conditions and in certain types of severe collisions. To decrease the risk of injury from an inflating airbag, always wear seatbelts and sit upright in the middle of the seat as far back as possible. Do not put objects in front of an airbag or around the seatback. Do not use a rearward-facing child seat in any front passenger seat. See Owner’s Manual for further information/warnings. 4. Covers normal factory scheduled service for 2 years or 25K miles, whichever comes first. See Toyota dealer for details and exclusions. Valid only in the continental U.S. and Alaska. 5. Roadside assistance does not include parts and fluids, except emergency fuel delivery. See Toyota dealer for details and exclusions. Valid only in the continental U.S. and Alaska. 6. Payload Capacity is the calculation of GVWR minus curb weight and should be used for comparison purposes only. The maximum amount of passenger and cargo weight your vehicle can carry is the Load Carrying Capacity indicated on the label(s) on the driver’s doorjamb. 7. Before towing, confirm your vehicle and trailer are compatible, hooked up and loaded properly and that you have any necessary additional equipment. Do not exceed any Weight Ratings and follow all instructions in the Owner's Manual. The maximum you can tow depends on the total weight of any cargo, occupants and available equipment. Calculated with the new SAE J2807 method. 8. Vehicle’s projected resale value is specific to the 2016 model year. For more information, visit Kelley Blue Book’s KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc. 9. For more information, visit Kelley Blue Book’s KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc. 10. Vehicle’s projected resale value is specific to the 2016 model year. For more information, visit Kelley Blue Book’s KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc. 11. Based on manufacturer estimates, CY 2015 sales. 12. Based on manufacturer industry sales data as of December 2015. 13. 2016 IntelliChoice, www.IntelliChoice.com; Best Overall Value of the Year for 25 of the last 28 years. 14. Qi wireless charging may not be compatible with all mobile phones, MP3/WMA players and like models. When using the wireless charging system avoid placing metal objects between the wireless charger and the mobile device when charging is active. Doing so may cause metal objects to become hot and could cause burns. 15. Availability & accuracy of the information provided by the navigation system is dependent upon many factors. Use common sense when relying on information provided. Services & programming subject to change. Services not available in every city or roadway. Updates may be available from your dealer at an additional cost. See Owner’s Manual for details. 16. The Smart Key system may interfere with some pacemakers or cardiac defibrillators. If you have one of these medical devices, please talk to your doctor to see if you should deactivate this system. 17. Do not rely exclusively on the blind-spot monitor. Always look over your shoulder and use your turn signal. There are limitations to the function, detection and range of the monitor. See Owner's Manual for additional limitations and details. 18. Do not rely exclusively on the Rear Cross-Traffic Alert system. Always look over your shoulder and use your mirrors to confirm rear clearance. There are limitations to the function, detection and range of the system. See Owner’s Manual for additional limitations and details. 19. Do not exclusively rely on the Parking Assist Sonar system. Always look over your shoulder and use your mirrors to confirm clearance. Certain vehicle and environmental conditions may affect the ability of the sensors to detect an object. Even the shape and composition of the object can be a factor. See Owner’s Manual for additional limitations and details. 20. The Tire Pressure Monitor System alerts the driver when tire pressure is critically low. For optimal tire wear and performance, tire pressure should be checked regularly with a gauge; do not rely solely on the monitor system. See Owner's Manual for details.

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